Marketing Strategies, Tactics, and Techniques - Assignment Example

Consumers do not feel the weight of tax when the supply of a commodity is controlled. They pay the taxes because an imbalance occurs in the market leading to a hike in commodity prices. Tariffs are imposed directly on goods imported; therefore, consumers are aware of the taxes they pay.

Question Two

How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine's Day with a small box of chocolates containing four candies? why?

Answer

A television commercial in Japan will be extremely successful when it features a husband surprising his wife with a box of chocolate candies in her dressing room. This is because the roles during valentine are reversed, and society expects the wife to be the one presenting the husband with a gift. In addition, Japanese women believe that store-bought chocolate candies are not a sincere gift of love. Thus, the public’s attention will be shifted towards the television program airing the program (Rogers, 149).

Question Three

Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages or disadvantages of doing (a) telephone interviews or (b) an internet survey on seniors requesting information about the school?

Answer

The advantage of using telephone interviews and internet surveys is that they get to reach those students who could not be physically reached. In addition, it is cheaper and saves on time to the dean of admission. Conversely, the disadvantage of using telephone and internet surveys by the dean is that telephone interviews are limited, and senior students will not be able to explain in detail their choices. Internet surveys will waste time because the students might not be found online to participate in the survey (Rogers, 99).

The dependent variable is the average number of minutes during the two hour play period that one of the children is playing with the toy, and the results are as follows:

Element in an experiment: independent variable, first group: old design, second group: new design.
Element in the experiment: dependent variable, first group: 13 minutes, second group: 62 minutes.
Should Fisher-Price introduce the new design? Why?

Answer

Fisher should introduce the new design. This is because it is effective compared to the old toy telephone. It makes noise, has wheels and bobbing eyes, thus the rate at which the children play with the old design is less compared to those playing with the new design (Rogers, 52).