The Economic Stability of the US - Assignment Example

The collection should be targeted in a manner that enables the understanding of the global market information that can help reduce market uncertainties. The market analysis surveys should also be conducted through segments and in a systematic manner.

However, the collection of data in the market surveys may be on two fronts; primary and secondary data. In the case of primary market research, the data collection from the foreign markets can be through initiated phone interviews, market surveys, or direct contact with the market representatives and targeted consumers. However, primary research is expensive and time-consuming. For secondary research, the data may be collected from sources such as international market reports, global economic and trade statistics, and trade agencies operating in the targeted market/country (Rogers, 2001.p.230-237).

Question 2
a. The size of the market.
In this, the overall human population in the country will aid in the estimation of the market size in terms of buyers' potentiality. The same also helps in outlining the number and levels of competition present in the market (Iacobucci & Churchill, 2010.p.162-173).
b. The economic stability of the country.

This entails looking at the economic climate of the country, and whether it is thriving and suitable for business. A recess or growth in the economy is determined through the identification of the GDP over the duration of time.
c. The ease of accessibility in the foreign country.
This is about taxes and import regulations in place such as tariffs and the influence of local and foreign suppliers, promotional activities, and the representation of sales in the country.

d. The intended product stability in the market.
A product should be stable in sales to be considered for introduction by a new manufacturer.
e. The market’s growth rate.
The rate of growth shows whether the intended market grows or has been shrinking. This is achieved through the determination of growth forecasts and trends (Aaker, 2013.p.125-132).
f. The environmental factors in the country.

Issues such as climate in a new country when researched help in determining the modifications to be made to a product before the sale in that new country.
g. The political climate in the country.
This relates to the political system governing the country and the effect of the same on the ability to import. Issues like the legal system in use and the tariffs and non-tariff barriers need to be researched, as well, as the adoption of the International Standards Organization ISO 9000 processes.
h. The cultural climate of the country.

i. The geographical factors of the foreign country.
j. The product modifications required for the market.
Question 3
In the USA, the beer industry accounts for about 108,000 jobs and in 2012, the growth in the craft brewing industry was about 15% by volume as compared to the year 2011. Sales in volume were about 6.5% in the year 2012, and a total dollar value of $11.9 billion in the same year. Read More