Evidence on the Value of Strategic Planning in Marketing - Term Paper Example

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The paper 'Evidence on the Value of Strategic Planning in Marketing' focuses on an increased interest in and use of the concepts and fundamentals of strategic planning in the running of profit and non-profit organizations. In fact, strategic planning has been largely embraced in both organizations…
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Evidence on the Value of Strategic Planning in Marketing
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Download file to see previous pages There are several reasons for which strategic planning is implemented in the department and its many organizations. This executive paper explores the importance of strategic planning to the Department of Homeland Security and its organizations. However, it is important that the meaning of strategic planning is first understood, more so in the context of the department and its agencies. In essence, strategic planning refers to the mechanisms established to indicate the direction an organization intends to take in a specified period. In addition, strategic planning entails the processes and activities by which an organization will attain its objectives within the target period and the indicators of the attainment of the set objectives (Allison & Kaye, 2005). Unlike business plans, which focus on specific programs or products, strategic planning covers an entire organization’s vision, mission, interests, and goals. A number of models and approaches to strategic planning are used by the Department of Homeland Security (DHS). The determinants on the models of strategic planning to be applied by a given organization include an agency’s leadership, complexity, planner expertise, organizational culture, structure, size, and environment (Allison & Kaye, 2005).
Recognizing the importance of strategic planning, the department established the office of strategic plans with the mandate to express the department’s and its Secretary’s vision, mission, goals, objectives, and priorities. This role of articulating these priorities helps the department to plan for the creation of products that meet client needs using the available resources economically (Homeland Security, 2012). There are several pillars that drive the office of the strategic plans to achieve its goals. These principles include the responsibility to promote inter-departmental/organizational collaborations, even with other ministries.  ...Download file to see next pagesRead More
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