Evidence on the Value of Strategic Planning in Marketing - Term Paper Example

Comments (0) Cite this document
Summary
The paper 'Evidence on the Value of Strategic Planning in Marketing' focuses on an increased interest in and use of the concepts and fundamentals of strategic planning in the running of profit and non-profit organizations. In fact, strategic planning has been largely embraced in both organizations…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Evidence on the Value of Strategic Planning in Marketing
Read TextPreview

Extract of sample "Evidence on the Value of Strategic Planning in Marketing"

Download file to see previous pages There are several reasons for which strategic planning is implemented in the department and its many organizations. This executive paper explores the importance of strategic planning to the Department of Homeland Security and its organizations. However, it is important that the meaning of strategic planning is first understood, more so in the context of the department and its agencies. In essence, strategic planning refers to the mechanisms established to indicate the direction an organization intends to take in a specified period. In addition, strategic planning entails the processes and activities by which an organization will attain its objectives within the target period and the indicators of the attainment of the set objectives (Allison & Kaye, 2005). Unlike business plans, which focus on specific programs or products, strategic planning covers an entire organization’s vision, mission, interests, and goals. A number of models and approaches to strategic planning are used by the Department of Homeland Security (DHS). The determinants on the models of strategic planning to be applied by a given organization include an agency’s leadership, complexity, planner expertise, organizational culture, structure, size, and environment (Allison & Kaye, 2005).
Recognizing the importance of strategic planning, the department established the office of strategic plans with the mandate to express the department’s and its Secretary’s vision, mission, goals, objectives, and priorities. This role of articulating these priorities helps the department to plan for the creation of products that meet client needs using the available resources economically (Homeland Security, 2012). There are several pillars that drive the office of the strategic plans to achieve its goals. These principles include the responsibility to promote inter-departmental/organizational collaborations, even with other ministries.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Evidence on the Value of Strategic Planning in Marketing Term Paper, n.d.)
Evidence on the Value of Strategic Planning in Marketing Term Paper. Retrieved from https://studentshare.org/marketing/1604631-executive-briefing-paper
(Evidence on the Value of Strategic Planning in Marketing Term Paper)
Evidence on the Value of Strategic Planning in Marketing Term Paper. https://studentshare.org/marketing/1604631-executive-briefing-paper.
“Evidence on the Value of Strategic Planning in Marketing Term Paper”, n.d. https://studentshare.org/marketing/1604631-executive-briefing-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Evidence on the Value of Strategic Planning in Marketing

Strategic planning

...stores in no traditional settings, pioneering just-in-time inventory, online processes with suppliers, maintained corporate offices in a low cost environment, and set an example for others that few have been willing to repeat. (Price 1996) The analysis done shows that as a corporation Wal-Mart demonstrates; a great deal of tolerance for high-risk projects, is innovative in developing procedures, systems, and methods, challenges its major competitors, is bold in strategic planning and continues to implement well its changes in strategy, emphasis long term goals, not just short term goals, introduce new products to the market, and rewards taking calculated risks. The analysis demonstrates...
8 Pages(2000 words)Research Paper

Strategic Marketing Planning

..., each stakeholder bears the responsibility of adding value to the service industry experience to entice more of both local and international tourists (Thompson 2001, p.78). The City of Mandurah Tourism Strategic Marketing Plan 2013-2016 presents the key channel to be used by the interested parties to pinpoint target marketplaces that will perfectly exploit the expanse’s tourism opportunities in due course. The industry’s prompt growth over the last few years has virtually changed the city. As much as the City of Mandurah and its environs have persistently maintained their share of tourist numbers, they still face a few upheavals. Consequently, they have to control the...
10 Pages(2500 words)Essay

Analysis of Strategic Marketing Planning

...Academia Research 18 April 2006 Strategic Marketing Planning In the last two decades, the firms have been experimenting process of expansion around the markets of the world. The majority of them have faced the mentioned process by stages. It means first started penetrating in a few markets abroad, then expanding their operations to more international markets and finally following globalization. So, how the cultural factors affect the international marketing strategy how can a market leader best defend its market position how does the relationship marketing influence in...
3 Pages(750 words)Literature review

Strategic Marketing Planning

...- Strategic Marketing Plan A viable steel industry is dependent on a sizeable manufacturing base and an indigenous manufacturing industry is essential for UK economic success (Hickman, 2001:4) as it contributes to the UK's balance of payments. It is also estimated that the total gain from exports is 8.2 billion annually. From this, it is easy to see the knock-on effect the decline will have on the economy and employment Our marketing objectives should improve our position and help us expand in the UK industry, as well as adding value to the manufacturing industry. This can be achieved by following a cost leadership strategy and by contributing...
6 Pages(1500 words)Essay

Strategic Marketing Planning Assignment

...Strategic Marketing Planning Assignment -GOOGLE- Table of Contents Table of Contents 2 Introduction 3 Environment Analysis 3 Identification of the competitive position 8 Strategic Position 11 Key Strategic Issues 12 Recommendations 13 References 13 Appendix: 15 Abstract Google is one of the biggest brands on the internet and offers a wide array of services, is analysed form a strategic marketing perspective. The environment which it operates in is analysed from different angles and probable strategic issues are identified and recommendations are provided for Google to follow in order to face up to the...
16 Pages(4000 words)Essay

STRATEGIC MARKETING & PLANNING

...Strategic Marketing & Planning Table of Contents Introduction 3 Discussion 4 Stakeholder Analysis and Business Purpose 4 4Ps and Competitive Advantages and Positioning 5 Global Drivers of Change 7 Industrial Structural Analysis and Developing Scenarios 9 Resource Audit 9 Understanding the Importance of Culture 10 SWOT Analysis 11 Strategic Planning 13 McKinsey 7S Framework 15 Balanced Scorecard 21 Conclusion 23 References 24 Bibliography 28 Introduction Tesco is a multinational company with headquarters in Cheshnut, United Kingdom (UK). It is one of the biggest retailing companies worldwide. Moreover, the company operates in almost 14 countries with...
14 Pages(3500 words)Essay

Strategic Marketing and Marketing planning process

...Strategic marketing In general, marketing can be defined as a set of actions aimed at promoting and selling the product. Selling, whether goods or services, is one of the most important aspects of running a business. However, as times change, the overall concept of marketing changes. While several decades ago the purpose of marketing was to sell, today it is in delivering value to potential clients. This point of view is also supported by Grönroos (2006), whose updated definition of marketing states that it involves not only creating, communicating and delivering value, but also building and supporting...
5 Pages(1250 words)Essay

Marketing Campaign & Strategic Planning

...customer decreases it by two folds. It is important for a company to pay special attention to what the customers wants rather than giving them something they hardly value. A dissatisfied customer will always share his/her poor experience with others which will further hurt the brand name. According to an article of customer service facts, a happy customer will share his/her experience with 4-6 people however a dissatisfied customer will tell it to 9-15 people. (Customer Satisfaction Facts) In this way a bad experience of one customer can take away 9-15 possible customers. This high risk of bad mouthing of a dissatisfied customer increases the marketing costs of the company which in the struggle to regain...
1 Pages(250 words)Assignment

Strategic Marketing and Planning

...programmes in the automotive retail sector. They are committed to the training and development of a world class workforce to deliver excellent customer service. Their dealers are technically capable of maintaining the sophisticated products. 8. Conclusion - Strategic event adds value to land Rover JLR is planning to launch the smallest and the most efficient car – mini Land Rover for which they have received a grant of £27 million which is capable of doing 60 miles to a gallon (Gribben 2009). It is the recession and the need for funds, the gap between demand and supply that has forced JLR to enhance technology and bring out greener cars. This event has added value to...
13 Pages(3250 words)Research Paper

Strategic Marketing And Planning

...manufacturers and retailers struggle to remain a viable force in the market.2 In this context, the question for consideration is whether or not Land Rover places itself in a position to remain competitive by taking on this new project with government aid. More importantly, this new development raises the question of whether or not the new project and its expenses is an appropriate strategic marketing and planning method from the perspective of Land Rover and its stakeholders. In order to make this determination it is important to assess the company’s position in the auto industry; its stakeholders; and evaluate Land Rover’s external environment as well as its...
9 Pages(2250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Evidence on the Value of Strategic Planning in Marketing for FREE!

Contact Us