The Targeting of Minorities in Marketing - Essay Example

Many of the NASCAR drivers are white and male, so they are very few role models for minority groups to aspire to. If marketers are going to market a product to a minority group, then they need to make sure that the product applies to them and is useful in some way.
The purpose of surveying is to discover any problems that exist and correct them through suggested measures. Staples.com does not like to make its customers wait any longer than they have to, so by expressing your concerns to them you are in fact helping them in a way that they want.

You mentioned that you don’t normally take their surveys because of the length of time required, so perhaps Staples.com should consider simplifying its surveys so that customers are more responsive to them. Your suggestion of an e-mail follow-up is very good because survey respondents are more likely to fill out a survey that is convenient for them, and doing that online fulfills that.