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Marketing Strategies - Essay Example

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The paper entitled 'Marketing Strategies' focuses on the product which is high-quality, low-calorie processed cereals. The value of the product relates to its health-sensitive qualities, which respond well to the tastes of a diet-conscious urban population…
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The Diet Cereals brand is meant to assure the targeted clientele of their health status while still maintaining the delicious qualities of food. The marketing strategy would involve the messages for weight maintenance in order to appeal to the concerns of the target market segment.
Matters of convenience and time-saving factors will also be included in the packaging of the message in order to meet the standards of the markets. The middle-class urban individuals are informed and often engage keenly with matters of calories and weight. Particularly, the marketing will seek to appeal to the female clientele who are naturally fastidious about politics of calories. The potential employer should develop an element of confidence in my strategy, which is flexible and responsive to the changing needs on the market. The art and science of marketing require an awareness of trends and the possession of persuasive techniques that would endear to the tastes of the market (Ranchhod and Calin 40). As such, it would be strategic to consider the weaknesses of the dominant competitors in order to respond with the kind of products that fill into the gaps. Read More
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