Discount Pricing - Prices in a slow economy - Article Example

Discount Prices Discount Prices Trapped in the Middle Seat is the of the article created by JAD MOUAWAD, the article is posted in the online section of New York Times. The article focuses on the bad shape of the economy and how it is affecting companies and the corporate world in a negative manner. The businesses are making heavy losses and they are trying to cut down on every kind of expenditure. Even those businesses that are still operational and making profits are cutting down on their air travel budget to save each and every penny in order to remain in business and to make profits.

A survey conducted from Henry H. Harteveldt represented that companies are trying to cut down on their business travelling budget and are very strictly and cautiously making decisions regarding air travel for business (MOUAWAD, 2012).This article relates to the course because the course is about pricing decision making, in pricing decision making the companies such as the airline companies have to decide whether or not to increase prices and what activities can be done in order to attract more customers.

This decision can not be made by the companies until and unless they take the decision making of the travelers and consumers in their analysis. Their analysis will show that the consumers do not have confidence in the economy and they are spending money very cautiously, they are trying to save every penny in order to ensure profits and to remain safe from going out of business. ReferencesMOUAWAD, JAD. "Business Travel Is Rising, but Not Necessarily the Travel Budget - NYTimes.com." The New York Times - Breaking News, World News & Multimedia. N.p., n.d. Web. 5 Oct. 2012. .