Marketing trend (Internet and online marketing) - Assignment Example

Marketing Trend (Internet and Online Marketing) Marketing Trend (Internet and Online Marketing) Internet or online marketing is a modern business practice, which involves conducting businesses such as the buying and selling of goods and services over the internet (Arnold, 2009). Critics explain it as achieving marketing goals by applying or utilizing digital technologies. Owing to the extremely rapid expansion and increased application of internet, business organizations are diverting their interests to the internet (McCarthy, 2011).

This paper will discuss the differences in the impacts of internet marketing trends on consumer and business purchases. Cost of Marketing Internet marketing reduces the overall marketing cost of a firm because a firm can utilize emailing as a marketing tool, which costs fairly lower than the direct mail (McCarthy, 2011). In addition, through e-marketing, a business can expect immediate impulsive response from its target market by them clicking on the website. In this manner, the message of the company reaches a large number of consumers in less time, as well as at low cost (Arnold, 2009).

With regards to consumers, on the other hand, internet marketing reduces the cost of them going to the market to look for products. However, they can only do this if they have access to the internet (Jenkins, 2012). They also need various assets such as credit cards to purchase some goods over the internet.Powerful toolInternet or online marketing affects a business by providing it with a variety of advantages. It has turned into a power tool and organizations can use it to make their 24 hours presence throughout the world (Jenkins, 2012).

Consumers also have the opportunity of shopping online, and inquire on the services and products at any time. With regards to customers, it is easy for them to leave their queries and comments through email or the feedback form (McCarthy, 2011). The firm’s representatives can also answer the queries instantly or in a short time period. This opportunity has helped customers build up close association with companies and this expands business. CompetitionInternet marketing has brought about a rise in market competition since it has become easy for many firms to advertise successfully online by taking advantage of the low budgets (McCarthy, 2011).

It is essential that firms, prior to entering an online market, be well aware of the potential impacts of internet marketing, and they should plan their strategies to face the online marketing barriers before going online. Consumers, alternatively, should be aware of false advertizing since, as the more firms incorporate into the internet world, they might advertise their goods falsely in order to attract customers.Reluctance of ConsumersAccording to research, a majority of consumers, 60%, show reluctance when it come to purchasing goods over the internet.

They opt for the normal shopping of walking around to buy products (Jenkins, 2012). This make online firms seem as if they are wasting their time advertizing their goods over the internet to people who are not interested to purchase them. With regards to consumers, online shopping has assisted those who can access the internet to shop much faster than those who opt for normal shopping (Arnold, 2009). The internet also provided them with a wide variety of good to select. Opening Opportunities for Small FirmsInternet marketing has also opened new opportunities for small firms, which cannot use normal channels to advertise themselves.

The internet gives firms a platform of showing their products to numerous people unlike normal channels such as radio advertising (Arnold, 2009).Finally, with regards to consumers, the internet has improved their value of their understanding to goods (McCarthy, 2011). It is easier for consumers to inquire on the quality of goods over the internet as they feel as if they are in control. In essence, they are in control because it will be up to them to decided whether they want to purchase the goods or not.

ReferencesArnold, J. (2009). 10 Web marketing trends for 2010: Where to invest, what to test and which deserve a rest. Retrieved from http://www.entrepreneur.com/article/204480 Jenkins, J. (2012). Effects of internet marketing. American Business Journal, 56(4), 17-21. McCarthy, J. (2011). How to take advantage of the internet: Run your business effectively. New York: Oxford University Press.