The Specification of an Internet Promotional Strategy - Essay Example

E-MEDIA PLAN E-Media Plan Author Author Affiliation Date Table of Contents 1.1- Introduction 2 1.2- Business Overview 3 1.3- Internet Support to Organizational Promotion 4 1.4- Promotion of Products and Services through the Internet 5 1.5- Advertising and Affiliation Business Models 5 1.6- Customer’s perspective of promotion through the internet 6 1.7- Differences between Internet and Traditional Marketing 7 2- E-Media Plan 8 2.1- Significance of E-Marketing Strategy 8 2.2- E-business and E-Marketing 9 2.3- E-Marketing Tools 10 2.4- Business E-Marketing Strategies 11 2.5- Ways of E-Marketing 12 3- Order Processing Outline and Flow Chart 14 3.1- Flow Chart 14 3.2- How web-forms can be used for entering orders 15 3.3- Interactive order processing 16 3.4- Security 16 4- Conclusion 17 5- References 18 1- Executive Brief 1.1- Introduction In this always changing worldwide financial environment, e-commerce and e-business have progressively more become an essential part of business strategy as well as a powerful mechanism for profitable development. In this scenario, the incorporation of information and communications technology (or simply ICT) in business has transformed the way communication is done inside businesses as well as between and among individuals and organizations. In fact, the effective use of information and communications technology in business has improved efficiency, encouraged superior customer contribution, and facilitated mass customization, besides minimizing costs. In this scenario, the Internet or web based marketing is a reasonably self-explanatory term utilized to explain the methods through which businesses make use of the WWW (World Wide Web) in an attempt to promote their businesses as well as their products or services. It is as well sometimes acknowledged as online marketing, web marketing or e-marketing. Though, these are different terms but the idea behind all these terms is the same (Andam, 2003; Laudon & Laudon, 1999; Turban, Leidner, McLean, & Wetherbe, 2005). This report outlines the specification of an Internet promotional strategy for the business along with a specification of an order processing model. For this purpose, I will also present a suitable e-business model. 1.2- Business Overview Our business is dealing in electronic and computer products and services. Now with the evolution of business the corporate management has decided to implement an online business 'shop' with enhanced online features. Our business products are based on high value state of the art equipment. The majority of our customers tend to be male who have high disposable income, aged 18- 35, career orientated and professional, technological adept, your customers tend to be early adopters. They usually follow technological and computer related news and have an interest in investment and finance issues. We are also having the capability to ship within 48 hours to any part of the world and take payment in all currencies. Our advertising budget is $100,000. 1.3- Internet Support to Organizational Promotion With the progresses in the web and the Internet based tools and technologies, differences among customary marketplaces and the worldwide electronic markets such as business capital size, between others-are slowly being lessened down. The name of the competition is business promotional strategic positioning, the capacity of a business to decide rising openings as well as make use of the essential human capital abilities (like that intellectual resources) to formulate the most of these openings in the course of an e-business policy that is simple, practical and feasible inside the scenario of a worldwide information environment plus new financial setting. With its influence of leveling the overall business arrangement, e-commerce united by the suitable strategy plus policy technique that facilitates small plus medium scale corporate to compete by huge and capital-rich companies (Andam, 2003; Turban, Aronson, & Liang, Decision Support Systems and Intelligent Systems, 7th Edition, 2004). The Internet presents unique benefits to the marketing arrangement, however possibly its maximum value is that of presenting worldwide sharing of information plus media at a small cost regarding our electronic and computer retailer. For the reason that of what it offers in scenario of communication, it outlines that the business of commercial communications is speedy as well as consequently time-saving. Internet marketing mix together innovative aspects by means of technical features, as an outcomes websites by means of great artistic merit as well as functionality are born (Stair & Reynolds, 2003; Andam, 2003). 1.4- Promotion of Products and Services through the Internet Nowadays, Internet marketing, or web based marketing, is developing into a broader mix of works a business is able to utilize as a means of growing sales - yet if our electronic and computer retailer company is performed totally online, moderately online, or totally offline. The judgments to utilize Internet marketing as fraction of a business's on the whole marketing strategy is severely up to the business certainly, however as a law, Internet marketing is turning out to be a more and more significant fraction of almost each company's marketing mix. For a number of online businesses, it is the simply structure of marketing being experienced (Duermyer, 2012). Fundamentally, the Internet marketing is by means of the Internet to perform one or more of the following: Communicate a business's message regarding itself, its services, or its products online. Accomplish research like to the environment (preferences, demographics as well as requirements) of obtainable as well as possible clients. Sell services, goods or publicity space over the web. 1.5- Advertising and Affiliation Business Models Presently we can see a number of business advertisement and promotional models. These models offer a great deal of support and capability for our electronic and computer retailer business promotions and advertisement. In case of assessment of most suitable business advertisement solution we need to assess the basic structure of business and specify most excellent solution for the enhanced business promotions. The allocation of most excellent business solution will offer better handling and management of overall business areas operations and better targeting the business deals (Corry, 2012). 1.6- Customer’s perspective of promotion through the internet Attaining the plans placed in any web marketing plan, it outlines that taking action as well as putting into practice a variety of marketing strategy. This is where it obtains hard. The difficulty knows which web marketing plans really work, or immediately as outstandingly, that do not. There is consequently much publicity as well as misinformation regarding marketing online that it is frequently hard to discover the truth. A lot of end up by means of wrong or outdated Internet marketing plans as well as tactics that have them operational hard however getting nowhere (Corry, 2012). In addition, actions and operation related to the Web or Internet marketing should facilitate our electronic and computer retailer business model of a corporation. For instance, articles or blogs are perfect on business or company websites if they provide specialist advice that demonstrates power on a subject. To be precise a possible customer of an attorney can read an article or blog on the corporation website, value the advice plus then communicate the attorney. An e-commerce or e-tail catalog kind of website that puts up for sale products straightly to clients can feature a client forum as fraction of its web marketing tasks. Seeing optimistic comments from other clients that have acquired an item the web visitor is recognizing can facilitate the visitor make a decision to move ahead plus purchase the similar item. Web promotion and marketing is a great deal more than immediately information on a website. It should be composed of effectively thought-out policies that support the company’s model plus attract potential customers (Cyprus, 2012). 1.7- Differences between Internet and Traditional Marketing Online business marketing is not a fresh idea or paradigm because it has been employed from the time when the initial product was sold. In the past, marketing required usage of huge amounts of high level dealings, print advertisements as well as a complete team of people to perform the overall business and its services marketing procedure. It has presented numerous services as well as opportunities to all the business corporations as well as individuals to market their services, goods and products simply by the use of few mouse clicks. In this situation the design of web based marketing is mainly a persistence of the customary marketing applications of years past (Spy, 2010; Ho, 2012). In addition, the web based gaming sites are one of major as well as preferred choices of the children as well as young people these days. This novel trend has intended for our concentration to construct a new as well as technology supported online gaming sites that is capable to promote, advertise as well as encourage our business products on the web. The new web based marketing is offering less costly and more convenient ways of the marketing through the web and offering a great deal of support and capability for better promotions and business handling (Spy, 2010; Ho, 2012). Additionally, the new e-commerce works similar to the conventional marketers that work to expand the attention of their target marketplace. Web marketing operates to attract target clients to marketer's websites. These websites can be business websites; e-tail or web magazines catalog websites. Publishing based online marketing holds informational material by means of advertising a great deal similar print magazines. Business or Corporate websites produce sales guides incorporate add value to their marketing objectives. E-tail or e-commerce websites market services or products straightly to customers (Cyprus, 2012). 2- E-Media Plan 2.1- Significance of E-Marketing Strategy For our electronic and computer retailer business we want to implement the new and more enhanced e-marketing strategy that is intended to enhance the overall business and corporate working and operational aspects. In this scenario the application of the new and modern e-marketing business strategy, we will get huge return on investment (ROI) from the e-marketing that is able to far enhance the business market value and also support the traditional marketing strategies. Whether our electronic and computer retailer business is successful business and operational through the traditional business and corporate working methods, however online business marketing is a new emerging trend and, the Internet is a force that is not able to be ignored. It may be a way to accomplish literally millions of people each year. It is at the front position of a redefinition of approach businesses interact by their clients (Quirk, 2012). 2.2- E-business and E-Marketing Our electronic and computer retailer Business is going to establish a web based business arrangement will be more enhanced for the overall corporate working and operational aspects. E-Business for Our electronic and computer retailer Business is way of making use of the electronic medium in each day company activities. There are a number of levels of participation in when it approaches to e-Business. For instance where one business depends entirely on e-Business the second one can select a diverse existence and ways of performing business. In case of e-Marketing for our electronic and computer retailer business is a fraction of e-Business that makes use of electronic platforms to carry out marketing tasks plus attain preferred marketing objectives intended for business. In this scenario, the interactive marketing, Internet marketing and mobile marketing are some common and well known examples of the e-marketing that we can use for our electronic and computer retailer business. So we can see that e-business is extremely extensive entity dealing with the whole complex system that encompasses a business that makes use of electronic medium to carry out or assist its general or particular business tasks. However, the e-commerce is most excellent illustrated in a transactional situation. So for instance an electronic dealing of information, funds or entertainment falls under the type handled through rules of e-commerce. Theoretically e-commerce is a fraction of e-business. E-marketing is as well a fraction of e-business that engages electronic medium to attain marketing aims. E-Marketing is group on a planned level as well to customary marketing plus business strategy (Dejan, 2010). 2.3- E-Marketing Tools Our electronic and computer retailer business can make use of a wide variety of present e-marketing tools and technologies. These tools and techniques are able to facilitate the business in improving its business impression along with overall business recognition for the potential enhancement of the business. I have outlined below some of the main tools for e-marketing: (Marketing Teacher Ltd., 2012) Our electronic and computer retailer business can distribute information by means of the Internet websites like Amazon.com business. Our business can utilize the Internet as a means of constructing plus upholding a customer association like Dell.com business. Our business can perform the money collection element of an overall business transaction online like that telephone and electricity bills. Guides could be generated by drawing potential clients to sign-up intended for short phase of time, previous to signing up for the long-term. Our business can make use of the internet for advertising similar to the Google Adwords business. The web could be employed as a method of gathering direct responses for example as part of a voting system intended for a game show. 2.4- Business E-Marketing Strategies Each rising business looks for new leads plus sales openings, and in this scenario the global e-Marketing provides a way for opening new ways and generating more traffic on the business. It is as well concerning turning visitors into buyers. To arrive at the clients we require to reach, we require being more than a high-quality product plus fire in our gut. You require policy. Formulating an effectual strategy needs research, experience, analysis, planning with knowledge of the online business an expert viewpoint. A business strategy is an enduring preparation of action aimed at attaining a particular result. Plans suggest to the instant actions formulated to carry out a strategy (Clickz, 2012; Quirk, 2012; Lawson, 2012). In addition, the e-marketing strategy in case of our electronic and computer retailer business will offer the business a plan that we planed and applied to market over services and products in the online situation. Typically, it utilizes E-Marketing strategies similar to Search Engine Optimization or Email Marketing. Certainly, there are high-quality strategies plus there are bad business strategies. Plus in an period where there are 1.3 billion people making use of the Internet, we require to be make sure that ours is a high-quality solution (Clickz, 2012; Quirk, 2012; Lawson, 2012). The e-Marketing Strategy is usually foundational and construct upon the ideologies that rule the customary, offline marketing the commonly used 4 P's (Product – Price, Promotion and Positioning) that form the typical business marketing mix. In addition, by putting in 3 extra P's (those are: People - Processes - Proof) and we are able to have the complete extended marketing mix (Otlacan, 2005). 2.5- Ways of E-Marketing For our electronic and computer retailer business e-marketing we can make use of a wide variety of strategies for e-marketing that will ultimately drive massive traffic to our websites. If we have a website, we require obtaining business and customer traffic to that website. Without some traffic we are not going to be capable to promote and sell our services. I have outlined below some of the e-marketing strategies that can be used in case of formulating more enhanced business marketing and promotional drives: a) Banner ads: In case of banner ads we can make use of such advertisements on our promotional website. These ads will offer latest information and details about our website products. These banner ads cost noting on our website. However placing these ads to some other website can cost different from different website categories (Shannon, 2010; Rampur, 2011). b) Banner exchange: This business website promotion technique is also very effective for our electronic and computer retailer business. This is also less costly online marketing method that offers less costly way of promotion (Shannon, 2010; Rampur, 2011). c) Referrer sites/ affiliation programs: We can make use of some high level online websites like Yahoo to place our business ads on this website. We can make use of our electronic and computer retailer business advertisement to attract huge number of people around the world. This is little bit costly way of business advertisement and promotions (Shannon, 2010; Rampur, 2011). d) Search engine placement: case of our electronic and computer retailer business E-marketing, search engine placement is one more unbelievable e-marketing strategy to acquire visitors to our websites. Truthfully, people go away to search engines as well as look for information concerning our business accounting services every single day. Consequently if we are able to obtain on the initial page of Google web based search; we are right away moving to obtain additional traffic. In case of developing our e-marketing strategy confirm that we not simply look at the tricks and fashions that are going on in the marketplace, however as well appear at the basic fundamentals of developing business traffic to our websites. These basics are regarding what are moving to drive our traffic and eventually to our Internet marketing company in the long run. This is also a costly way of business marketing that needs some professional services of SEO staff for promoting the business and products (Shannon, 2010; Rampur, 2011). e) Spam e-mail: We are able to even think of spam email or we can state them as newsletters like a polite method to pass on our electronic and computer retailer business and available services information intended for promoting our services. Our electronic and computer retailer business will generally issue online newsletters to usual clients intended for letting them be acquainted with what new preliminary offers are obtainable plus which novel products are probable to be launched. Different from email marketing, these web based newsletters are presented at regular time intervals. This will be a free of cost business marketing method (Shannon, 2010; Rampur, 2011). f) Targeted email: For our electronic and computer retailer business e-marketing through targeted e-mail marketing is a remarkable method to take traffic to our business websites. Once we initiated building our list it is simple to instantaneously drive traffic whenever we require it. In addition, e-mail marketing is an unbelievable method to construct rapport by means of our list. In fact once people know us plus like us it is far from selling. They are just buying a product as of someone they resembling as well as trust. Here will require some email management business like Yahoo or Hotmail business to take services regarding more targeted business marketing services (Shannon, 2010; Rampur, 2011). g) Social media: we can also make use of social media like Facebook or Twitter for our electronic and computer retailer business promotion. These social networks can offer a great deal of support and capability for better business and products promotion and advertisement. This will be a free of cost business marketing method (Shannon, 2010; Rampur, 2011). 3- Order Processing Outline and Flow Chart 3.1- Flow Chart Describe order processing, from entering the order to delivery and payment.....what are the services that support international credit card debiting? Check out World-Pay and alternative payment systems such as paypal: Figure 1: Order Processing Outline and Flow Chart 3.2- How web-forms can be used for entering orders In our electronic and computer retailer business, we can make use of our online business platform for entering orders. Here these platforms will be employed to manage the orders handling and distributing all through the web and its possible handling. Here customer will come and search for their preferred products. In case of selection of some products, customer can buy that product through paying online by means any online payment methods. Through this an online order can be recorded and will be sent through courier services. 3.3- Interactive order processing In case of web based business platform application at our electronic and computer retailer business we can have a more interactive order processing cycle. Here we will offer a great deal of support to the customers regarding assessment of order present status. Here we will analyze the customers’ needs regarding order progress and future order delivery dates. In this way the overall process of order processing becomes much simpler and will offer a great deal of support and capability to enhance the customer support and satisfaction. 3.4- Security Security is one of the basic needs and requirements in the web based business platform. In case of web based business platform customer is having a number of issues and dangers regarding the security of personal data and transactions online. This can lead to a great deal of issues and problem about enhanced handling of such aspects. Security issues can also lead to compromised performance of system and problems regarding better customer confidence. 4- Conclusion In this always changing worldwide financial environment, e-commerce and e-business have progressively more become an essential part of business strategy as well as a powerful mechanism for profitable development. In this scenario, the incorporation of information and communications technology (or simply ICT) in business has transformed the way communication is done inside businesses as well as between and among individuals and organizations. In fact, the effective use of information and communications technology in business has improved efficiency, encouraged superior customer contribution, and facilitated mass customization, besides minimizing costs. In this scenario, the Internet or web based marketing is a reasonably self-explanatory term utilized to explain the methods through which businesses make use of the WWW (World Wide Web) in an attempt to promote their businesses as well as their products or services. It is as well sometimes acknowledged as online marketing, web marketing or e-marketing. Though, these are different terms but the idea behind all these terms is the same. In this research I have presented detailed specification of a new e-marketing strategy for our electronic and computer retailer business. This report has tried to present a comprehensive analysis of some of the main areas and aspects of the allocation of better e-marketing strategy that can potently enhance the business performance and overall credibility for better business management. 5- References Andam, Z. R. (2003, May). e-Commerce and e-Business. Retrieved April 01, 2012, from http://www.apdip.net/publications/iespprimers/eprimer-ecom.pdf Clickz. (2012). Strategies. Retrieved April 08, 2012, from http://www.clickz.com/type/column/category/marketing/strategies Corry, A. (2012). Internet Marketing for Real Results. Retrieved April 04, 2012, from http://www.nowsell.com/ Cyprus, S. (2012). What is Web Marketing? Retrieved April 05, 2012, from http://www.wisegeek.com/what-is-web-marketing.htm Dejan. (2010). e-Marketing. Retrieved April 08, 2012, from http://analogik.com/articles/231/e-marketing Duermyer, R. (2012). Internet Marketing 101. Retrieved April 06, 2012, from http://homebusiness.about.com/od/marketingadvertising/a/IMarketing101.htm Ho, J. (2012). Traditional Marketing vs. Internet Marketing Part 1. Retrieved April 06, 2012, from http://www.allianzclick.com/articles_traditional_marketing_vs_internet_marketing_part1.html Laudon, K. C., & Laudon, J. P. (1999). Management Information Systems, Sixth Edition. New Jersey: Prentice Hall . Lawson, L. (2012). Tips for Plotting a Wining eMarketing Strategy. Retrieved April 06, 2012, from http://www.gottaquirk.com/2009/03/24/tips-emarketing-strategy/ Marketing Teacher Ltd. (2012). eMarketing. Retrieved April 07, 2012, from http://www.marketingteacher.com/lesson-store/lesson-emarketing.html Otlacan, O. (2005, March 22). e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix). Retrieved April 06, 2012, from http://ezinearticles.com/?e-Marketing-Strategy:-7-Dimensions-to-Consider-%28the-e-Marketing-Mix%29&id=21976 Quirk. (2012). Welcome to the Home of Quirk's . Retrieved April 09, 2012, from http://www.quirk.biz/emarketingtextbook/ Quirk. (2012). What is eMarketing and how is it better than traditional marketing? Retrieved April 06, 2012, from http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing Rampur, S. (2011, June 10). E-Marketing Strategy. Retrieved April 06, 2012, from http://www.buzzle.com/articles/e-marketing-strategy.html Shannon. (2010, September 02). 3 Marketing Strategies You Can Use to Drive Massive Traffic to Your Websites. Retrieved April 05, 2012, from http://focused2win.com/2722/e-marketing-strategy/ Spy, R. (2010). What is the difference between internet marketing and traditional marketing? Retrieved April 07, 2012, from http://richspy.com/what-is-the-difference-between-internet-marketing-and-traditional-marketing/ Stair, R. M., & Reynolds, G. W. (2003). Principles of Information Systems, Sixth Edition. Toronto : Thomson Learning, Inc. Turban, E., Aronson, J. E., & Liang, T.-P. (2004). Decision Support Systems and Intelligent Systems, 7th Edition. London: Prentice Hall. Turban, E., Leidner, D., McLean, E., & Wetherbe, J. (2005). Information Technology for Management: Transforming Organizations in the Digital Economy . New York: Wiley. Read More