CHECK THESE SAMPLES OF Samsung vs. Sony: Marketing Strategies
Analysts attributed Samsung's success to its marketing initiatives.... The paper "Samsung- The Making of a Global Brand" aims to discuss the role of marketing in Samsung's success.... In order to alter the perception with regards to its products, Samsung came up with a restructuring process through a careful study that saw them alter their marketing strategy to meet these challenges.... amsung focused, on the quality of their products in their marketing, to change the image that consumers in the market had in their products....
5 Pages
(1250 words)
Case Study
The objective of this paper is to explore the tactics and strategies that were employed by Samsun to climb up and reach the top of the success ladder at such lightning speed.... It is important to review the success story of Samsung before analyzing the strategies it has utilized for achieving the numero uno spot in the corporate world.... pparently, Samsung's most significant tactic is that the company never ceased to introduce variety in their products and in their strategies of selling the products too....
7 Pages
(1750 words)
Essay
From the paper "Promotional and Advertising strategies in Samsung, Sony and LG" it is clear that the influx of similar products leads companies to promote them across the global market.... Product promotion strategies like advertising and pricing strategies are consumer-oriented.... Product promotion strategies ensure that companies differentiate their products which make it easier for the consumer to decide where they will buy their product from....
7 Pages
(1750 words)
Case Study
This is because most of its products were still inferior to those of other companies such as sony, Nokia, and Siemens, which commanded a huge electronic market worldwide, according to Michell (2010, p.... However, the growth of Samsung from a copycat to a product leader has surprised many including its competitors like Hewlett-Packard (HP), sony, Panasonic, Sanyo, and Apple among others.... This is because the new strategy adopted by the company enabled it to achieve its objective of dethroning sony which used to be the giant electronic company in the world....
9 Pages
(2250 words)
Assignment
The following report provides a comprehensive analysis of Samsung's business environment and marketing positioning.... Furthermore, the report "Business Operation and Strategy of samsung" presents recommendations regarding samsung's future strategic actions.... samsung Company provides various electronic products.... 1969 was the year that samsung Electronics was established.... It was an affiliate of samsung Group that was established in 1938....
7 Pages
(1750 words)
Report
SocialSamsung has to reorient its strategies according to the market's socio-cultural factors.... In the developed countries, Samsung has lost business and has in turn adopted aggressive marketing in the developing markets.... Since samsung is a MNC, it is governed by various laws, socio-political structure and cultures of different.... The paper 'Strategic Management of samsung" is a great example of a management case study....
7 Pages
(1750 words)
Case Study
Later in the 60's, samsung was among the first Korean companies to expand their trade.... The paper 'Strategic Planning of Human Resources - samsung" is a great example of a human resources case study.... samsung is an international company that started back in 1938 as samsung general stores in Korea.... The paper 'Strategic Planning of Human Resources - samsung" is a great example of a human resources case study....
14 Pages
(3500 words)
Case Study
Staying ahead of the pack is what will keep people talking about Samsung, and what better way to do it than on unique and creative social media campaigns and strategies.... The future for social media marketing is limitless and the future is always uncertain, it helps to plan for it and be prepared for any possibilities (Shaughnessy 2013).... The paper "samsung business strategy" shows us why the focus is primarily on the electronics, construction, and defense industries....
9 Pages
(2250 words)
Case Study