Macroenvironment of sweden (NATURAL/ENVIROMENTAL factors) - Research Paper Example

Macro Environment of Sweden For an organization operating in a given economy, macro environment relates to the universal market conditions and forcesthat are beyond the organization’s control. These universal and external factors influence decision-making and therefore shape organization’s performance, opportunities, and strategies. They may equally pose a threat to the organization if they are not favorable. The macro environment factors include political factors, legal, environmental, economic, legal, and natural factors.

This paper will however address natural and environmental factors in Sweden in relation to business in Story Hotel Stockholm. Natural environment factors relate to natural resources necessary to facilitate business in a given economy. Sweden has a wide variety of natural resources that include hydroelectric power, copper, gold, and better transport network. Indeed, Sweden has a well-distributed road system, secure air transport, and water transport. Actually, there are about 95,700 lakes that accord transport, produce power, and create tourist attractions.

As such, people and goods move with ease in Sweden. At the same time, Sweden has a high-tech economy with low standards of unemployment and highest standards of living in the world. The greatest Swedish population is in the south near Stockholm. Notably, Sweden has high-energy demands both in the private and industry sector. Furthermore, Sweden enjoys globalization and presents a competitive economy (U.S Department of State, 2012).On the other hand, various environmental factors affect the mode of business in Sweden.

Environmental factors in this context relate to physical or geographical environment, locational advantages, climatic conditions, level of environment pollution, nature of land, and temperature levels. Changes in environmental conditions have huge effect on tourism, economy, business, and insurance. As such, marketing managers must consider environmental factors in making decisions. Acid rain is one of the environmental factors in Sweden as it damages soils, pollutes lakes and seas. Acid rain decreases fish and wildlife populations and increases human health hazards in Sweden (National Atmospheric Deposition Program, 2012).

Indeed, about 15% of Sweden is in the Arctic Circle thus the cold weather. In Sweden, we have cloudy winters, cold temperatures at the south, and long and cold winters in the north. Nevertheless, the maritime leads to mild climate at the south of Sweden. In addition, the average rainfall level in Stockholm Sweden is 22ml. More so, the average daily temperature in Stockholm is about 27°F in February and 64°F in July. The levels of carbon dioxide and other gas emissions from greenhouses are on the decline in Sweden because of the shift to heat pumps and biofuels for heating.

In addition, emissions from heavy goods traffic are also on the decline that lowered industrial energy usage. Moreover, actions from other Central Europe countries pollute the Swedish marine environment. As such, the levels of air, sound, water pollution are low (Sweden.Se, 2012). Most significant is the fact that the natural and environmental factors affect business at Story Hotel Stockholm. Indeed, the Story Hotel Stockholm has location advantages as it situates at the center of Stockholm where there is immense business.

Actually, access to the hotel is effective subject to the well-distributed transport network. At the same time, the huge Swedish population near Stockholm accords a potential market for Story Hotel products that include foods, entertainment, drinks, and accommodation (Story Hotel, 2012). The sight of the National Museum makes Story Hotel a tourist destination. In addition, the low levels of environment pollution provide a convenient environment for hotel services. The temperature levels are equally significant for this business and the availability of hydroelectric power only makes business at the hotel more efficient.

Nevertheless, acid rain and the pollution of Swedish marine by actions of other Central Europe countries pose a great threat to Sweden and by extension the business at Story Hotel Stockholm. ReferencesNational Atmospheric Deposition Program. (2012). Acid rain. Retrieved from http://nadp.sws.uiuc.edu/educ/acidrain.aspx Story Hotel. (2012). Welcome to Story Hotel. Retrieved from: http://www.storyhotels.com/ Sweden.Se. (2012). Environment. Retrieved from http://www.sweden.se/eng/Home/Society/Sustainability/Facts/Environment/ U.

S Department of State. (2012). Background Note: Sweden. Retrieved from: http://www.state.gov/r/pa/ei/bgn/2880.htm .