The automobile giant having its headquarters in Toyota, Aichi, Japan, was established by Kiichiro Toyoda in the year of 1937. Toyota entered USA market by doing joint venture with General Motors in the year…
Download file to see previous pages...
Place regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) inventory control and lean operation. Place plays important role to create suitable lean operation across all the plants of Toyota. Supply chain management plays a pivotal role in maintaining a proper inventory function. Maintaining the first P (product) of marketing is the main problem for Toyota. Tsunami on March 11 has clearly impacted the car company, which has higher sales volume in Japan with respect to competitors like Nissan and Honda. The Japanese automobile company has projected a profit margin of $3.5bn for next 1 year which is almost fifty percent lower than previous year’s projection. The company will certainly lose its position as volume leader in terms of car production during 2011, and might fall behind General Motors and German player like Volkswagen. Analyst forecasted drop of one percent in global sales for Toyota in the year 2012. The problem is regarding the production process of Toyota. They need to integrate supply chain network with production process to counterbalance the problem. Toyota fails to create quality in production process and for this reason they are struggling to earn respect of value driven European customers.
Toyota failed to create safety value associated with car model for customers. According to Kelley Blue Book, value of used Toyotas is down by 3% and it will decline further 1.5% in near future. Sales volume Toyota Prius hybrid is declined due to low demand among customers. Retail price of the hybrid model has touched its nadir. The company has witnessed almost sixty percent drop in retail price due to poor value delivery process. Toyota cars lacks in safety, design and fuel efficiency. They need to upgrade value chain in production process (Bernstein, 2010).
Reports created by government agencies or syndicated research association can be used as secondary data sources. Nielsen
...Download file to see next pagesRead More
Cite this document
(“Marketing Information System Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1602413-marketing-information-system
(Marketing Information System Essay Example | Topics and Well Written Essays - 1000 Words)
“Marketing Information System Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1602413-marketing-information-system.
In relation to the study the company which has been selected is Toyota Motor Corporation, a renowned Japanese automobile company. The automobile giant having its headquarters in Toyota, Aichi, Japan, was established by Kiichiro Toyoda in the year of 1937. Toyota entered USA market by doing a joint venture with General Motors in the year 1984.
The business world has changed significantly in the way that businesses market their products to customers. Businesses produce goods and services that they sell to the customers at a profit. Thus, the aim of the businesses is make a profit while, the aim of the customers is to obtain the goods and services that they need to increase their utility.
Researches relating to MIS are highly diverse and the conceptual approaches seems loosely structured due to the lack of previous theory on the subject, difficulty in conceptualizing the relevant constructs and the tendency to tackle only a few dimensions of the subject matter (Leonidou, and Theodosiou, 2004).
rkets. In relation to the business strategies of the modern organisations, the marketers are highly motivated to emphasise the integration of well-built and advanced information system in order to make more efficient use of the organisational process and easily achieve their range of business objectives and goals (Wigand, Mertens, Bodendorf, Picot, Konig & Schumann, 2003).
The development of internet-based technologies opens endless opportunities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer.
According to Kotler (123), a modern marketing information system “consists of people, equipment, and procedures to gather, sort, analyze, and distribute needed timely, and accurate, information to marketing decision makers.” This paper will propose a marketing information system which is appropriate to Dell, Incorporated (Dell).
The new and faster technology has helped human to explore one corner of the world while sitting in the other corner. The world has been shaped into a global village that is being supported by the new technology. Communication around the globe has become a matter of
Increasing the efficiency of existing processes and / or enabling entirely new processes are sure ways of transforming a business (Laudon & Laudon 2010). This can be achieved by integrating computer systems with business processes and the objectives of a
The decision maker in this case, therefore, has to equip themselves with ample information on these factors so as to plan ahead comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market.
4 Pages(1000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Marketing Information System for FREE!