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Marketing Information System - Essay Example

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The automobile giant having its headquarters in Toyota, Aichi, Japan, was established by Kiichiro Toyoda in the year of 1937. Toyota entered USA market by doing joint venture with General Motors in the year…
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Marketing Information System
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Marketing Information System

Download file to see previous pages... Place regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) inventory control and lean operation. Place plays important role to create suitable lean operation across all the plants of Toyota. Supply chain management plays a pivotal role in maintaining a proper inventory function. Maintaining the first P (product) of marketing is the main problem for Toyota. Tsunami on March 11 has clearly impacted the car company, which has higher sales volume in Japan with respect to competitors like Nissan and Honda. The Japanese automobile company has projected a profit margin of $3.5bn for next 1 year which is almost fifty percent lower than previous year’s projection. The company will certainly lose its position as volume leader in terms of car production during 2011, and might fall behind General Motors and German player like Volkswagen. Analyst forecasted drop of one percent in global sales for Toyota in the year 2012. The problem is regarding the production process of Toyota. They need to integrate supply chain network with production process to counterbalance the problem. Toyota fails to create quality in production process and for this reason they are struggling to earn respect of value driven European customers.
Toyota failed to create safety value associated with car model for customers. According to Kelley Blue Book, value of used Toyotas is down by 3% and it will decline further 1.5% in near future. Sales volume Toyota Prius hybrid is declined due to low demand among customers. Retail price of the hybrid model has touched its nadir. The company has witnessed almost sixty percent drop in retail price due to poor value delivery process. Toyota cars lacks in safety, design and fuel efficiency. They need to upgrade value chain in production process (Bernstein, 2010).
Reports created by government agencies or syndicated research association can be used as secondary data sources. Nielsen ...Download file to see next pagesRead More
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Marketing Information System: case of Toyota Motor Corporation

In relation to the study the company which has been selected is Toyota Motor Corporation, a renowned Japanese automobile company. The automobile giant having its headquarters in Toyota, Aichi, Japan, was established by Kiichiro Toyoda in the year of 1937. Toyota entered USA market by doing a joint venture with General Motors in the year 1984.

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