Toyota sales in China - Dissertation Example

This cars have been sold in China for the longest time and the trends have been on the upwards trend over the years with the sales in China in 2009 surpassing those of the USA. Despite this, there has been a recent slump in the sales which started gradually and has turned out to be drastic. This stressing movement has been traced to various components which are broadly categorized as social, economic and political. This study aims to explore the current status of the market and isolate the challenges facing this market and also come up with possible remedies to reverse this trend ensuring continued growth and flourish in the Toyota car business in China.

This will not only ensure maximum profits and growth of the China economy but the development of the entire world as a whole. TABLE OF CONTENTS 1. Introduction…………………………………………………………………………………………….5 2. Literature Review……………………………………………………………………………………….5 3. Methodology……………………………………………………………………………………………25 3.1. .

Comments on methodology………………………………………………………………………31 3.6. Justification of methodology Choice…………………………………………………………… 32 4. Finding and Analysis…………………………………………………………………………………… 32 4.1. Consumer Credit Trends………………………………………………………………………… 34 4.2. Effects of Social Class…………………………………………………………………………… 34 4.3. Change in lifestyle………………………………………………………………………………… 35 4.4. Evaluation of Effects……………………………………………………………………………… 35 5.

Conclusion………………………………………………………………………………………………….44 6. Appendices…………………………………………………………………………………… 46 7. Reference List……………………………………………………………………………………………….47 1. Introduction Toyota car was very popular in the world, it famous of it is relying save gasoline and it is cheap for vehicle maintenance.

The selling of Toyota cars was dropped in China in these years. The main problem is the export to China of Toyota car’s quality is not good, some factory use some cheap material to save cost, many Toyota car did not have the side door beam, although a litter car have the beam, but it is more thin than other country’s car. Some people drive the Toyota car has the