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Quality Management at Toyota Motor Co - Term Paper Example

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Quality Management at Toyota Motor Company
Quality management symbolises managing of quality with respect to the desired level. Quality is primarily associated with products but at present it is incorporated with services as well. Customers always strive to get quality products in affordable price…
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Quality Management at Toyota Motor Co
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"Quality Management at Toyota Motor Co"

Download file to see previous pages Most of the organisations use the standard based on ISO 9000. There is certain quality control models developed for automobile industry in various countries namely VDA for Germany, AVSQ for Italy and QS-9000 for US automobile industry among others. Since 1951, Japan offers Deming-Award for Quality Management (FinePrint, n.d.). Quality Management Based On ISO 9000 Source: (Comite euro-international du beton, 1998). 1. Brief Historical Background Toyota Motor Company is a renowned name in the automobile industry of the present world. Toyota manufactures vehicles as well as automobile-related products, such as engines, car air-conditioning compressors and car electronics components. Toyota achieved its success by applying its innovative idea of ‘lean marketing’. The aim of lean marketing is to offer additional values to the end customers (Morrison, 2011). Toyota established Toyota Motors Pvt. Ltd. in the year 1937 in Japan. In the year of 1938, production began in Honsha Plant. From 1959, with the initiation of Motamachi plant, the company started focusing on its quality performance that rewarded it Deming Application Prize in the year of 1965. Led by certain mergers and acquisitions, the company always focuses on the quality and comfort of its customers. Toyota Motor Company has diversified its business over the years throughout the world. In 2002, it entered into the domain of Formula One World Championship. It has taken several initiatives with respect to the quality control issues as well as for the environment. It has implemented advanced technology to manage the quality. The company has taken initiative for utilising hydrogen as alternative fuel, providing plug-in vehicles among others. The philosophy of the company is to serve customers at prompt and to satisfy the customers with enhanced quality. Toyota has its own experts to check the quality of the vehicles in various situations in order to ensure the customer safety. Toyota has put emphasis on ‘traffic safety education’ since the 1960s and never intends to compromise on the quality of vehicle. Toyota recommends safety driving lecture sessions in support of drivers as well as ‘traffic safety education’ activities designed for teenagers (Moneycontrol.com, 2007). Toyota fulfils its corporate social responsibilities (CSR) by offering safe and reliable vehicles to its customer. The automobile industry is facing newer challenges day-by-day. There are certain factors for which companies face newer challenges that can create higher demand like globalisation and increasing competition along with others. In addition, there are safety requirements and environmental commitments which have a major influence of Toyota’s operations. In the present context, customers are not satisfied with standardised vehicles; they want their personal requirements to be incorporated by the company in the vehicles that they want to purchase. Thus, Toyota has to take into consideration the needs of customers in commensurate with the quality standards of the vehicle and has to ensure that quality standards do not deter due to the added features. Toyota’s fundamental philosophy depends on five values that assemble its employees towards corporate course of action with the intention to support further development, are indicated in given figure. ...Download file to see next pagesRead More
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