Customer Relationship Management and Business Intelligence - Assignment Example

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This assignment "Customer Relationship Management and Business Intelligence" discusses to observe customers in their normal, everyday surroundings. The assignment analyses how customers shop for, buy and consume the product.  It uses prototypes to gain rapid customer feedback…
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Customer Relationship Management and Business Intelligence
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This ensures a clear understanding of the products customers need at home, how they use them and the comments they make about them (Business Intelligence, 2005). In addition, identifying the personal requirements at their homes may pave way for the provision of new products that the customers were not aware of and those not in P&G, thus their inclusion on the shelves of P&G. The fact that the customer is the boss is understood in that it is the customer who knows their exact requirements in their homes before going for shopping, hence, their needs should be attended to as per their requirements.

Different customers have different tastes, thus, close monitoring of the customers’ buying and/or consumption trends is vital especially where the commodity comes in different versions or tastes so as to determine which version of the commodity is popular among buyers (Business Intelligence, 2005). This helps establish the stature of the product in the market as a result of increased sales once the customer favorite commodity is identified.

A good business person should some times be able to step into their customer’s shoes as it helps them have a vivid understanding and have value for their customers. In addition, this enables one to help create products and services that are fair to everyone at any given moment so as to keep attracting more customers.
According to Business Intelligence (2005), the current market is growing rapidly which is in line with prototyping; this will help collect sufficient information rapidly about your products and help improve the stores and products as an indicator of the value you have for your customers’ opinions.

Great minds always say that the customer is always right thus the need to include the views of customers when coming up with new ideas (Business Intelligence, 2005). Since they are the consumers of the product, adjusting the product as of their suggestions is best as it will ensure continued sales since they will be assured of getting a product of their quality. Read More
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