Customer Research Strategy of Pfizer, Inc - Assignment Example

This report stresses that Accenture conducted a global advertising campaign specifically designed to the influential personals in their buying market. This included both existing and potential customers. Therefore, brand awareness among key B-to-B buyers was increased. Secondly, Accenture surveyed specific expertise in the industry and identified a key problem which hinders success in business i.e. inability to execute and deliver ideas. Having correctly identified the problem Accenture succeeded by implementing effective strategies compared to other IT companies i.e. launching “from innovation to execution”.

This paper makes a conclusion that GE is operating in different countries as well as a wide range of industries. They conduct different campaigns specifically designed for these industries. On the one hand company needs to address specific strengths and weaknesses in these different products and use them in their advertising and awareness campaigns. This will help creating brand awareness in B-to-B market. On the other hand GE has to unite these different industries under one company name and a logo.

It is important for smooth operating of the company. Command and control operations of the company can also be very inconvenient if the different industries grew independent from core-company. Therefore developing a brand name under which all the sub departments and industries can unite and recognized is particularly important to GE.