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Marketing: Comparative Analysis of Motorcycle Companies - Assignment Example

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The paper contains a comparative analysis of motorcycle companies, Harley-Davidson USA located in Milwaukee and Indian Motorcycle. The author describes how is each of these companies appealing to their potential customer and identifies whether they use emotion, facts, comparisons, etc.   …
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Marketing: Comparative Analysis of Motorcycle Companies
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One company, the Harley-Davidson USA located in Milwaukee, Wisconsin offers different marketing strategies to entice consumers’ appeal and invite them to purchase their products. From their official website, it could be viewed that Harley-Davidson offers diverse motorcycle products through the following categories: 2012 and 2012 motorcycles, Dark Custom, Used Bikes and Police, Fire/Rescue and Shrine motorcycles (Harley-Davidson USA). Through diversity in design, options, strategic locations, and prices which cater to the needs and capacities of potential buyers, Harley-Davidson makes their products appealing to their potential customers.
Its strategies include showcasing vintage and classic motorcycles, complete with motorcycle accessories. Its global sites include stores in North America, Mexico, Carribean, Central and South America, Europe, Asia, and the Pacific, among others.
For Harley-Davidson USA, the appeals that they use include appealing to the emotions through the use of visual images that cater to diverse customers and using options such as customization, even test riding and renting a bike, with other appeals that provide facts and opportunities to meet and share this interest to other bikers through events and community endeavors.
Indian Motorcycle uses comparative details, a historical timeline of achievements, rider stories, and motorcycle events where participants get to know more about experiences and the journey of other motorcycle riders. Likewise, their various motorcycles are showcased in vivid and colorful details that assist potential customers in deciding to purchase or to attend the companies diverse motorcycle endeavors. 
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