Methods of Building Customer Loyalty - Essay Example

Marketing Branding A brand is a term, design, or even an image that distinguishes one product from the other (Healey, 2008, p.6). It’s also the culture of a product. The first step of developing a brand is carrying out research on the best name, image, or even design which will make it to be easily identifiable in the market. Afterward, creativity is employed and finally, it’s given time to gain momentum. This is achieved through intense advertising in order to familiarize the customers with the product e.g. Pepsi brand (Healey 2003, p.77).SustainabilitySustainability is the satisfaction of the direct and the indirect participants or stakeholders (Dyllick and Hockerts, 2002, p.9). Its cost-effectiveness leads to employee retention, increased market share, more access to customers, and reduced risks.

For example, in a fashion market, one requires to keep on updating the product in order to retain the current customers. Distribution“Just in time” is a term used to describe the result of a process of manufacturing that finished its work just at the scheduled time. It reduces set-up time, lessens storage space needed, assumes an extent of input stability cost, and insists on precision. It however leads to time wastage in traffic jams, a supplier can depend too much on one manufacturer (Arjan J, 2009, p.295). For example, in Japan Toyota is vulnerable to this disadvantage, therefore it uses a strong long-term connection with few suppliers and can use its own staff to assist the suppliers to improve their processes.

Advertising is simply informing potential customers of the existence of your service or products. It is very effective in that one targets his/her audience and controls the entire advertisement process (Tuten, T. L. A, 2008, p. 55). Advertising in the social network provides a platform where a producer can interact with the customers and know their responses towards a product. In addition, it enables the marketer to identify any changes in consumer behavior, therefore, making it to be an effective mode of communication with the market.

Promotion mix promotional mix is simply using diverse methods of communication to build customer loyalty. These include advertising, personal selling, public relations, and promotional sales (Twedt & Wolfe 2011, p.8). The main aim of the promotion mix includes market positioning, segmenting, and targeting. In the example, the Coca-Cola Company has been able to manipulate different promotion mixes in different market segments to become one of the best-performing multinational companies in the world.