Free

Relationship Strategies - Essay Example

Comments (0) Cite this document
Summary
The essay "Relationship Strategies" states that the success of Apple Inc. and all its products including the infamous Apple Computer can be largely attributed to its various marketing strategies that have proved to be effective and hence brought about success and the increase in profit and fame…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Relationship Strategies
Read TextPreview

Extract of sample "Relationship Strategies"

In order to retain its customers, Apple continues to design and unveil new products like computers, iPods, and iPhones among others (Schneiders, 14).
Brand Strategy
Branding has to do with having desirable products, ideas, manifestos among other things and not solely about the name or logo of the company. Apple has adopted the emotion branding where it aims to connect with the emotions of the customers which emphasizes that their products are not just for physical but also emotional gratification. It has succeeded in this by having the Apple Brand Personality where customers express their imagination, aspirations, and dreams when using Apple products (Schneiders, 33).
Value Strategies
This explores issues of pricing, architecture, consistency among other issues that the company holds of value. In Apple, their value strategies mainly revolve around the monolithic architecture of all their products in such a way that they are recognizable by anyone. They have also ensured consistency of the products they make and especially the computer quality and technological desirability. Compared to other companies that are competitors of Apple, this company’s product prices are fair and match the quality of their products (Schneiders, 41). Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Relationship Strategies Essay Example | Topics and Well Written Essays - 324 words - 3, n.d.)
Relationship Strategies Essay Example | Topics and Well Written Essays - 324 words - 3. Retrieved from https://studentshare.org/marketing/1602034-marketing
(Relationship Strategies Essay Example | Topics and Well Written Essays - 324 Words - 3)
Relationship Strategies Essay Example | Topics and Well Written Essays - 324 Words - 3. https://studentshare.org/marketing/1602034-marketing.
“Relationship Strategies Essay Example | Topics and Well Written Essays - 324 Words - 3”, n.d. https://studentshare.org/marketing/1602034-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Relationship Strategies

Customer Relationship Management Strategies: the Case of Apple and IBM

...?Running head: CASE OF APPLE AND IBM Relationship Management Strategies: the Case of Apple and IBM 13th, June, Table of Contents Table of Contents 2 Abstract 3 Literature Review 4 Discussions 6 IBM’s CRM 7 Apple’s Case 8 Conclusion 11 Abstract Customer relations management is a business operation models that has gained significant application in modern businesses. CRM models define the relationship between a company and its customers in certain economic conditions. The success of a business depends on the quality of its customer relations. Thus, successful businesses have effective CRM. The CRM strategies define the relationship or the interface between a...
9 Pages(2250 words)Research Paper

Relationship Between Service Advertising Strategies and Consumers Responses Within Hospitality Industry

...react to advertising in a very situated and sceptical way and that ad influence consumers in the context of their personal lives and tasks. Hence, consumers are known to react to ad campaigns not necessarily on the basis of the manufacturer’s intentions, but on their personal experiences. Be that as it may, however, three general research techniques are available for the conduct of a study on the relationship between service advertising strategies and consumer reactions within the hospitality industries: quantitative, qualitative and mixed methods. Quantitative techniques. Hair, et al. (2011) classified quantitative techniques into three main categories: self completion surveys, interview-completed...
13 Pages(3250 words)Dissertation

Target Marketing Strategies and Customer Relationship Management

...might be Pizza Hut: Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and tap into high quality at Pizza Hut. This positioning strategy reinforces that the price tag, which is approximately three to five dollars over that of competition for a large pizza, is worth the experience and will meet the needs of segmented customers that are image conscious and sustain the resources needed to pay premium prices for a premium pizza product. Pizza Hut already sustains advantages with its current customer relationship management focus. The Internet is one technology that currently provides Pizza Hut with registration data for customers interested in...
2 Pages(500 words)Assignment

A study of relationship between service advertising strategies and consumers responses within hospitality industry

...significantly and negatively predicts the construct, with male consumers rating the facet higher. Discussion There are 11 out of 15 statements which garnered significant differences, where Ad 3, which has combined visualization and documentation strategies were rated highest. Moreover, Ad 2 is typically rated higher than Ad 1 in these comparisons. The following items garnered significant results: The advertisement caught my attention; The advertisement elicited my interest in the hotel being advertised; I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part; The information shown in the ad is complete in itself; I will keep this hotel name in mind so...
30 Pages(7500 words)Dissertation

Heterosexual and Homosexual Male Friendships in The History Boys (2006): Interpersonal Communication Strategies in Relationship Building

...? Heterosexual and Homosexual Male Friendships in The History Boys (2006 Interpersonal Communication Strategies in Relationship Building SantaBarbara City College COMM 101 16 November 2013 Intimacy is not something that British and American men, in general, seek in their male-male social relationships (Bowman, 2009, p. 171). Self-disclosure, nevertheless, includes varying forms of intimacy, and even men disclose private information to their male friends, depending on their perceptions of privacy boundaries, assessment of rewards/costs of disclosure, and decision for wanting a closer relationship, among other factors (Derlega et al., 2008, pp. 116-117). Homosexual and...
9 Pages(2250 words)Research Paper

Customer Relationship Management and E-Commerce Strategies

...? Relationship Management and E-Commerce Strategies Table of Contents I. 3 II. Main Findings 3 III. Comments 6 IV. Conclusion 6 References 7 I. Abstract The paper explores the key activities related to managing relationships with customers at Starbucks’ and Green Mountain Coffee Roasters’ websites, with an eye to understanding how information technology supports those activities. The paper also explores what the e-commerce applications and CRM strategies are in the websites of the two coffee companies. Green Mountain Coffee Roasters is listed on the NASDAQ, and has its headquarters in Waterbury, Vermont. Starbucks, meanwhile, is the global coffee and beverages company that is likewise listed as a public company. The findings... are that in...
4 Pages(1000 words)Essay

Mini-Project Assignment 2 Customer Relationship Management and E-Commerce Strategies

...? Relationship Management and E-Commerce Strategies for Starbucks and Green Mountain Coffee Table of Contents I. 3 II. Introduction3 III. Companies Overview 4 IV. Comparison and Contrast 4 References 8 I. Abstract The paper discusses the different customer-centric activities in the websites of Starbucks and Green Mountain Coffee and does so in the context of the support that those activities get from information technology, as well as from the perspective of the e-commerce applications and strategies for CRM that are used to good effect in both sites. The discussion goes into a comparison and contrast of those aspects of the customer activities of the two firms online, with the findings...
5 Pages(1250 words)Essay

Development Strategies for Customer Relationship Management

...Development Strategies for Customer Relationship Management Introduction These days, success in business depends on relationships with customers and how satisfied they are. Customer relationship management is a strategy approach whose goal is to get everyone in an organisation, not just the marketer, to recognize the importance of customers (Kudzu). This results in lifelong business for the enterprise and hence, long term rewards. Customer relationship management is not just using information technology to improve relationships, but it is a tool to finding out more about customers’ needs and behaviours (Business Link)....
9 Pages(2250 words)Case Study

An investigation of the relationship between CSR strategies and public affairs in Hungary

...An investigation of the relationship between CSR strategies and public affairs in Hungary -DRAFT INTRODUCTION This study seeks to analyse the relationship between corporate social responsibility (CSR) and public affairs (PA). It shall seek to understand how CSR is viewed by the company in relation to its public affairs and in the accomplishment of Hungary’s political, economic, and social goals. Relationship in this case would refer to the link between CSR and PA, how the concepts of CSR and public affairs associate with each other and how CSR and PA impact on each other. After nearly half a century, CSR has now become a central element of the everyday operation of businesses. International guidelines, corporate best practices... and vice...
23 Pages(5750 words)Essay

The Complex Relationship Between Concepts of the Brand and Their Branding Strategies

...of the influence is determined by other elements, thus gender, nationality and whether the customer is a loyal one or not. Other outcomes underlined the relationship between location and loyalty intentions. However, there is the need to report the presence of limitations of the study and the need for further research within the hotel context. Finally, as it was implied in the current project, it is essential for managers to implement their marketing strategies considering the service environment and its affect to the customers in order to gain a competitive advantage within a highly competitive and fragmented field as the hotel industry is. Table of contents 1 Introduction and Problem Area 1 2...
107 Pages(26750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Relationship Strategies for FREE!

Contact Us