StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Relationship Strategies - Essay Example

Comments (0) Cite this document
Summary
The essay "Relationship Strategies" states that the success of Apple Inc. and all its products including the infamous Apple Computer can be largely attributed to its various marketing strategies that have proved to be effective and hence brought about success and the increase in profit and fame…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Relationship Strategies
Read Text Preview

Extract of sample "Relationship Strategies"

In order to retain its customers, Apple continues to design and unveil new products like computers, iPods, and iPhones among others (Schneiders, 14).
Brand Strategy
Branding has to do with having desirable products, ideas, manifestos among other things and not solely about the name or logo of the company. Apple has adopted the emotion branding where it aims to connect with the emotions of the customers which emphasizes that their products are not just for physical but also emotional gratification. It has succeeded in this by having the Apple Brand Personality where customers express their imagination, aspirations, and dreams when using Apple products (Schneiders, 33).
Value Strategies
This explores issues of pricing, architecture, consistency among other issues that the company holds of value. In Apple, their value strategies mainly revolve around the monolithic architecture of all their products in such a way that they are recognizable by anyone. They have also ensured consistency of the products they make and especially the computer quality and technological desirability. Compared to other companies that are competitors of Apple, this company’s product prices are fair and match the quality of their products (Schneiders, 41). Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Relationship Strategies Essay Example | Topics and Well Written Essays - 324 words - 3, n.d.)
Relationship Strategies Essay Example | Topics and Well Written Essays - 324 words - 3. Retrieved from https://studentshare.org/marketing/1602034-marketing
(Relationship Strategies Essay Example | Topics and Well Written Essays - 324 Words - 3)
Relationship Strategies Essay Example | Topics and Well Written Essays - 324 Words - 3. https://studentshare.org/marketing/1602034-marketing.
“Relationship Strategies Essay Example | Topics and Well Written Essays - 324 Words - 3”, n.d. https://studentshare.org/marketing/1602034-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Relationship Strategies

Customer Relationship Management Strategies: the Case of Apple and IBM

...?Running head: CASE OF APPLE AND IBM Relationship Management Strategies: the Case of Apple and IBM 13th, June, Table of Contents Table of Contents 2 Abstract 3 Literature Review 4 Discussions 6 IBM’s CRM 7 Apple’s Case 8 Conclusion 11 Abstract Customer relations management is a business operation models that has gained significant application in modern businesses. CRM models define the relationship between a company and its customers in certain economic conditions. The success of a business depends on the quality of its customer relations. Thus, successful businesses have effective CRM. The CRM strategies define the relationship or the interface between a company and its customers. The levels of customers’ satisfaction in most companies...
9 Pages (2250 words) Research Paper

Relationship Between Service Advertising Strategies and Consumers Responses Within Hospitality Industry

... react to advertising in a very situated and sceptical way and that ad influence consumers in the context of their personal lives and tasks. Hence, consumers are known to react to ad campaigns not necessarily on the basis of the manufacturer’s intentions, but on their personal experiences. Be that as it may, however, three general research techniques are available for the conduct of a study on the relationship between service advertising strategies and consumer reactions within the hospitality industries: quantitative, qualitative and mixed methods. Quantitative techniques. Hair, et al. (2011) classified quantitative techniques into three main categories: self completion surveys, interview-completed surveys and observation. Self-completion...
13 Pages (3250 words) Dissertation

Target Marketing Strategies and Customer Relationship Management

... might be Pizza Hut: Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and tap into high quality at Pizza Hut. This positioning strategy reinforces that the price tag, which is approximately three to five dollars over that of competition for a large pizza, is worth the experience and will meet the needs of segmented customers that are image conscious and sustain the resources needed to pay premium prices for a premium pizza product. Pizza Hut already sustains advantages with its current customer relationship management focus. The Internet is one technology that currently provides Pizza Hut with registration data for customers interested in placing their orders online and also...
2 Pages (500 words) Assignment

Customer Relationship Management and E-Commerce Strategies

...? Relationship Management and E-Commerce Strategies Table of Contents I. 3 II. Main Findings 3 III. Comments 6 IV. Conclusion 6 References 7 I. Abstract The paper explores the key activities related to managing relationships with customers at Starbucks’ and Green Mountain Coffee Roasters’ websites, with an eye to understanding how information technology supports those activities. The paper also explores what the e-commerce applications and CRM strategies are in the websites of the two coffee companies. Green Mountain Coffee Roasters is listed on the NASDAQ, and has its headquarters in Waterbury, Vermont. Starbucks, meanwhile, is the global coffee and beverages company that is likewise listed as a public company. The findings...
4 Pages (1000 words) Essay

Development Strategies for Customer Relationship Management

...Development Strategies for Customer Relationship Management Introduction These days, success in business depends on relationships with customers and how satisfied they are. Customer relationship management is a strategy approach whose goal is to get everyone in an organisation, not just the marketer, to recognize the importance of customers (Kudzu). This results in lifelong business for the enterprise and hence, long term rewards. Customer relationship management is not just using information technology to improve relationships, but it is a tool to finding out more about customers’ needs and behaviours (Business Link). The identification of needs and behaviour helps an enterprise to develop appropriate strategies that would strengthen...
9 Pages (2250 words) Case Study

The Relationship between Corporate Governance and Innovative Strategies

...CORPORATE GOVERNANCE: INNOVATIVE STRATEGIES Abstract Despite the best efforts of academics and regulators alike, issues in corporate governance continue to manifest themselves in the worst ways possible. From the destructive fraud at WorldCom to recent frauds involving hedge funds, from the UK, United States to the Satyam episodes in India, failures of corporate governance have continued to lead to periodic episodes of fraud on a staggering scale. This paper attempts to understand the mechanisms underlying the relationship between corporate governance and innovative strategies through extensive research of available literature on the topic Corporate Governance: Innovative Strategies Introduction Corporate governance...
9 Pages (2250 words) Coursework

Strategies of the South African Government

Maslow has argued that security and safety are required by all human beings (Boeree 2006). According to the Federation Internationale de Football Association (2009), Uruguay was the first nation to host the Fifa World Cup. In 2010, South Africa would be the first African nation to host the next World Cup. But Euromonitor (2009) considers that South Africa is a country with a significant rate of insecurity that would influence the trip to South Africa. Various security strategies will have to be reviewed by the South African Government in order to implement security and safety during this big event (Republic of South Africa, 2008). To accomplish the safety of the tourists during the World Cup 2010, many South African cities have in...
17 Pages (4250 words) Research Proposal

The Relationship Between Citizen and Government

There are arguments between the advocates of universal and abstract principles and, the proponents of virtuous living. Onora ONeill traces this stalemate to faults in fundamental notions of reasoning about action. She recommends and builds a linked explanation of the principles that are fundamental for moving in the direction of just institutions and virtuous lives based on ethical thinking. (O’Neill, 1996)

The work of John Rawls mainly concentrates on the social institutions and virtues of the society namely, social justice, political liberty, and equality. In his work, Rawls’ has called justice as the “basic structure of the society” (Rawls, 1999, p. 7). Each individual enjoys a basic level of...
7 Pages (1750 words) Essay

The Relationship Between Common Law and Custom, Equity, and Books Of Authority

This follows the common law theory that cases that have a great deal of similarity should need to be dealt with similarly and decisions or court verdicts passed accordingly, although this may not be viewed as strict practice. Custom, as a historical source of law, could be said to be the legislative statutes or laws that need to be implemented from time to time, and could also be termed as statutory laws that monitor public conduct. Thus, it could be said that while regulatory laws are created and nurtured by legislations and regulations, through the executive powers enforced by executive branch agencies, this is done through the delegation of authority from the top downwards. However, in the case of common law or case law, decisi...
6 Pages (1500 words) Assignment

Various HR Strategies to Encourage Knowledge Share

I want to provide you with strategies and measures that were discussed in the conference to help make Human Resources management an easier one for our organization. I hope the strategies included in this report will be effective if it is followed correctly.

This report is a piece of research work on knowledge management and its importance in the modern changing business environment and it is prepared based on current academic literature.

Retaining old employees in the organization as a technique for knowledge management has been a matter of debate among Human Resource experts and it was practiced by many organizations worldwide. A number of organizations worldwide find it effective that retaining organization...
20 Pages (5000 words) Report

Evaluating the Nature Of Co-Ownership of Property and Trust Relationship

Technically, the rule on implied sharing in the property emanates from the assumption that the people involved in the transaction are partners. The rights of the parties in an implied partnership and sharing of the property need to be defined to determine the just share of the parties. According to Lord Bridge in the case of Lloyds Bank v Rosset1, to determine the sharing of the property, there is a need to establish the kind of agreement that the parties have over their affair. To do this, the court said in the case of Lloyds Bank v Rosset that we must look into the conduct of the parties when it comes to “sharing the house as their home and managing their joint affairs”2.

According to Lord Bridge in the ca...
6 Pages (1500 words) Case Study

HRM Issues and Diversification Strategies of Nucor Corporation

The cyclical nature of the steel industry is too demanding for numerous business owners. Nucor has undeniably come through this business cycle to sustain an affirmative profit edge in each quarter since 1966 (Boyd & Gove, 2000).

In spite of their discouraging entrance in the steel industry, Nucor Corporation has become a benchmark for both the U.S. steel industry and the U.S. industry in general. It is one of the fastest-growing and most resourceful steel producers around the globe. Regardless of the decreasing demand for steel, Nucor’s expansion has been exceptional; the company is among the top producers of steel in the U.S. Without a Research and Development department, Nucor has constantly accomplished techno...
7 Pages (1750 words) Case Study

Understanding of Customer Relationship Management Strategies Pursued by Vodafone PLC

With the increased globalization and competition, it has become very difficult to maintain customer loyalty. The same has been experienced by UK mobile service providers. Customer retention is an acute problem for companies. It has been found that the lack of proper customer relationship management is mainly responsible for this global issue. Vodafone Group Plc, UK’s largest telecommunication company has been selected for undertaking the research to determine the root cause of this problem and to investigate other relevant reasons. A report of 2009 published by the company reveals that there are severe problems related to customer retention. It is well known that the mobile phone industry has boomed over the last eight years...
19 Pages (4750 words) Research Proposal

The Relationship Between Financial Perfprmance and Corporate Social Resposibility on Saudi Electricity Company

The pragmatic parallel mixed methods design was adopted for the study using the questionnaire, structured interview guide and content analysis were the primary instruments utilized in the collection of data. A total of 500 respondents participated in the study. These respondents represented the five sectors considered in the study, namely: the community residents, SEC employees, SEC managers, personnel from other establishments (i.e., the marketplace) and the government.  A combination of sampling techniques was used in this study: stratified random sampling, for the community respondents and SEC employees; simple random sampling, for the respondents of other companies; and purposive sampling for SEC managers and a representa...
88 Pages (22000 words) Case Study

Hamlets Relationship with His Mother

Hamlet’s relationship with his mother cannot be seen in the light of a mother-son relationship only as the whole story of Hamlet shows many colors of Hamlet’s personality. He considers his mother as culpable as he doubts her involvement in the planning of his father’s murder. Hamlet shows himself as a good son of a father as he is ready to take revenge for his father’s murder and analyzes the whole situation of Claudius’s conspiracy against his father and his actual committing of the crime (Aguirre 1996). Considering all the mentioned state of affairs, Hamlet’s mental situation gets disturbed because of his prolonged contemplation about his mother’s involvement, guilt, and his father&rsquo...
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Relationship Strategies for FREE!

Contact Us