JCPenny Department Store - Essay Example

JCPenny Department Store An analysis of the JC Penny Department store website is one that would bring out the view that the JC Penny Department Store deserves praise and recognition for efforts pulled together. In relation to the JC Penny Department store website, Zmuda indicates that the store has been termed as a profitable investment in America (1). Being rated one of the best retailers of women’s clothes of all sizes and shapes, silver awards would not be an underestimation to the store (Zmuda, 1).

The standout features can be discussed as the pillars of the success story of the store, especially the runaway shows that allow the clients to have a quick glimpse of the store’s products. However, just like any other business, the JC Penny Department Store is one that has also gone through its demoralizing moments (Zmuda, 1). The store has been indicted not to have good deals for its clients, an aspect that makes most of the clients move to other stores for a cheaper price. Pricing strategies are indeed vital for the success of any store of JC Penny’s kind.

As a departmental store, the store has endeavored to impose low prices on its goods and services, which at times would reduce the store to a retail store. I would in this case argue that JC Penny Company is one that needs a lot of rebranding if it has to claim a prestigious place in America. A transformation in the company’s operation especially in reinstating the client’s confidence would be of great benefit to the management.