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Discussion format 2 - Assignment Example

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Client, as I understand it, you need three papers, 1 per question, right. Please read what I have just done and let me know if it is close to what you need. 1. I believe Kraft Foods and Heinz is competitive rival because they both are leading brand name food products in our supermarkets around the world, however they both are competing for the number one food spot into supermarket’s around the world…
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Discussion format 2

Download file to see previous pages... What needs to be known about both of these big companies is that they provide many of the products for the lesser known store brands. In one store the mustard might have the store name on it, but it actually was made by either Kraft of Heinz. In many instances these store brands are made in the same factory and at the same time. These products are put into different bottles or plastic containers that carry the store’s name or brand. This is the way that business is being done in order to keep the cost of the store item low. Very few people understand how this is accomplished. The larger companies are not hurt by the store brands. What these companies would like for one to believe is that they have the customer’s interest at heart, when in actuality all they are interested in is the money that one will spend on their product. 2. Macy’; s vs. JC Penny has been competitors for many years; they have very similar shoppers. However the Penny shopper tends to be a little more frugal and is always watching her budget. The Macy’s shopper is a more outgoing and ready to spend. Both stores are in the same ball park; but in a game of their own. ...Download file to see next pagesRead More
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