Employee Motivation, Morale, Recognition, Rewards, Retention - Essay Example

 “Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family” (Strategicbusinessinsights, 2012). This category is aligned with my interest since I am a very family-oriented person that values intimacy, consensus, and stability over risk.

            The VALS analysis can help companies determine how consumers will react to different marketing and advertising campaigns. For instance achievers like prestige products. Auto companies that manufacture luxury cars such as BMW should target achievers as part of their marketing campaign. Achievers are also hard workers that are very attached to their work. Due to their rush lifestyle achievers are the type of people that like products and services that save them time. An example of a service that achievers will use more often than other types is the self-service window at fast-food restaurants. In their work setting achievers seek recognition. The use of recognition at work serves as a basis to reward employees’ efforts (About, 2012). Overall the use of the VALS system can serve as a great tool for marketers to learn more about the desires of people which can be very beneficial in the product design process.