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Marketing Essays

Result for Subject Marketing:
19702 essays
Health Care Marketing in Practice Marketing Coursework
6 pages (1685 words) , Download 2 , Coursework
Free
Marketing can be defined as a process of creating, promoting and delivering goods and services that have value for customers, and the society at large. Based on this definition, healthcare marketing refers to marketing methods and strategies in the healthcare industry (Rooney, 2009, p. 242). In the US the health care institutions provide good quality medical services and products.
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The Russian Ice Cream Market Marketing Assignment
1 pages (450 words) , Download 4 , Assignment
Free
There is a reason behind the increased local demand for ice cream in Russia. High local demand has, in turn, resulted in the presence of many local ice cream producers in the market, a situation that has increased competition on the market. Growth of these companies is thus, limited due to the high competition.
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Business and Financial Economics of Superior Grain Elevator Inc Marketing Essay
4 pages (1309 words) , Download 3 , Essay
Free
In this analysis, the simulation model for Superior Grain Elevator will be computed in order to assess the economic benefits which would be obtained by the building of the third wharf. The data show that the introduction or expansion of the operation into the third wharf will lead to a reduction in the time of ship arrival unlike when the company used the first and second wharves.
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Ford Competitors Analysis Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
The main Ford competitor companies include Toyota Motor Corporation, Chrysler Group, and General Motors Company (Hoffman, 2012). Ford faces stiff competition from other automobile companies as a result of some of its production and managerial strategies. Chrysler is more focused on producing sports and prestigious cars, which is their specialty.
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Russian Ice-cream Market, Strategy for Ice-Filli Marketing Assignment
1 pages (323 words) , Download 4 , Assignment
Free
Distributors have power since they have many suppliers. Lastly, this market has a low growth rate. This is because it still lacks strong brands, there is high completion, there is lack of strong distribution link, the barrier to entry is still low, and price per kilo of butter has dropped from 405 in 1998 to 205 in 2000 (Vögtlin 5).
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The Power of Thinking or Feelings in Crest and Vaseline Advertisements Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
We must have rhetorical analysis skills to also understand the explicit and implicit agenda of other people. With these critical and analysis skills, we can avoid being manipulated and lied to. Politicians and marketers cannot easily deceive us, for instance. Hence, rhetorical skill is critical to a happy and autonomous life. 
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What Causes Change of Supply and How Supply Can Determine Prices Marketing Essay
4 pages (1391 words) , Download 2 , Essay
Free
It is important to state that during the course of making the various amounts of homogeneous goods available in the marketplace, there will be significant effects with regard to the prices of the commodities. The reason being the existence of a variety of suppliers and manufacturers, who are supplying homogenous or heterogeneous kinds of goods has the power to act as substitutes.
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Article Abstract 003 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
than empirical in that it uses a regression model that interprets the data provided by the fans rating NFL matches on a scale of 0-100, with 0 being forgettable and 100 being memorable. The researchers infer that the Margin of Victory does not bring positive effect on fan
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Article Abstract 03 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Results indicated that fans preferred matches which were a close contest and had high uncertainty of outcome. Fans also enjoyed high scoring games against low scoring games and they prefer seeing the two top rated teams together in a match instead of two
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What Process Would You Go Through to Determine a New Concept for the Hunt Room Marketing Essay
4 pages (1018 words) , Download 3 , Essay
Free
The first point that none of the shareholders in the discussion discussed was any type of vision or scope for the rate of return that they would expect the new Hunt Room to generate.  This is a primary question due to the fact that the slated remodelling is expected to total not less than 500,000 USD.
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Develop a Services Marketing Plan of Fitness First Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
According to the paper starting from situation analysis in which internal and external environments are analyzed this paper look into the current marketing, pricing and physical evidence strategies of the company and after identifying the gaps suggest a new marketing plan which is well justified by giving proper explanation for the suggested amendments in each of the element of the marketing mix.
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Competitive Review Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Therefore, the key aim of the paper is to study the competitive information associated with the vegetarian fast food concept promotion and development. The key competitive issues for the Veggies are associated with
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Classic Airline's Marketing Problems Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The study leads to the conclusion that marketing is all about satisfying the needs and wants of the customer along with facilitating the achievement of an organization’s objective. By giving importance to the needs and wants of the customer, the organization is more likely to pay attention to achieve the objectives in the marketplace.
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Proposed research direction Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The interesting part is that this research is applicable in virtually any luxury market regardless of the location and demographics. This effect also stays immune to financial crisis and is still pronounced in an economic downturn. A
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Packaging and Pricing Strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Sometimes a distinction must be made between packing and packaging.  Packing a product protects the product from the manufacturer to the marketplace. Packaging a product not only protects the product during handling and transit it actually helps promote the product in the marketplace.
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Product Innovation and Mechanical Engineering Marketing Coursework
5 pages (1465 words) , Download 2 , Coursework
Free
This helps in curbing interruption of the current or redirecting it from one conductor to another. The outboard power unit aids homes in directing the required current. The power tilts and trims are driven by electro-hydraulic mechanisms with the power of a motor-driven pump that provides the hydraulic pressure.
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Social, Economic and Legal Aspects of Advertising Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Paying for advertisements in media without the consumer’s knowledge of the product may prove useless. No advertisement is more powerful than one that makes the consumer feel something. Making a consumer feel that they need the product or service being advertised is the best way of creating an advertisement.  
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Customer Relationship Management in the Business-to-Business Market in Brazil Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
 The author states that companies that engage in B2B marketing, especially when working with international partners, must focus on establishing conviction and reliance in order to progress forward and experience the long-run synergies provided by successful partnership development and focuses on the tangibles of customer relationship with Pfizer, an international pharmaceutical company operating in B2B environments
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Investment Bank Analysis Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
In 2011, BC’s real GDP got a growth of 2.9% which expand by 3.2% than previous year. The economical growth has recovered positively after the global financial recession of 2008. BC got the success in the areas like international trade, export and import.
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A Competitive Advantage for Saint Margarets Hospital Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
People should have trust and confidence in the services that are offered by the hospital. An institution that is able to appeal to the interests of many people is likely to create a positive image. This image is likely to attract many people and this helps to improve the viability as well as the effectiveness of the institution in its operations.
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Inherently Favorable Relationships Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When two people meet, they are likely to get along with one another if they can relate to each other. This can include any physical or emotional traits, but there does have to be some understanding between a pair of people. The personalities of two separate people have to match up. If one person likes to talk a lot, then the other one should have patience.
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Market Solution of the Classic Airlines Marketing Essay
9 pages (2443 words) , Download 2 , Essay
Free
The improved customer confidence and loyalty in Classic Airlines could be determined by customer surveys. These surveys are designed in such a way so as to ask relevant questions about Classic Airlines and the feelings of customers about its operations. Revamping the rewards program and experience will enhance the flying pattern of customers.
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The Strategy of Dell Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
Lowering the cost of their company’s products might make consumers perceive those products as if they are of inferior quality. This may result in to decline in sales as consumer loses confidence in the products. Also, by diversifying its products and services, Dell increases its cost of operation hence the decline in profit.
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The Sale of Pre-Packaged Salads Marketing Essay
2 pages (664 words) , Download 3 , Essay
Free
Most will prefer to spend on salads than on fast foods, which are unhealthy. In addition, those who want to obtain their ideal self-image of a slim physique will also make a choice of what to purchase depending on their goals. These will prefer salads due to their nutritional value, and the fact that these are healthy to eat.
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Cross Culture Marketing strategy2 Marketing Article
2 pages (500 words) , Download 3 , Article
Free
Unlike individualists, collectivists consider friendship and social bonding important. To ensure that a business relationship will successfully flourish, collectivists view social engagements as a means of establishing long term friendships. For
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Marketing Management Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The outlets are located in 13 different countries, including Singapore, Indonesia, China, Kuwait, Oman, the Philippines, Malaysia, Hong Kong, India, Thailand, Korea, Vietnam, and Bahrain. BreadTalk was
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Pathogenic and non pathogenic microorganism Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Based on this, microorganisms are grouped into pathogenic and nonpathogenic microorganisms. Pathogenic microorganisms are microorganisms, which have virulence factors in that they are capable of causing disease in their hosts with normal defense capacity. The
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The Feasibility of Putting up a Wholesale Beer Distribution Business Marketing Essay
6 pages (1609 words) , Download 2 , Essay
Free
Looking at the forecasted income statement for 2006, the forecasted operating expense was calculated at $826,980 which is a much higher operating cost figure for Coors. In the interest of greater conservatism, since this is a forecast, the higher fixed cost figure, proxied by operating expense at $826,980, will be used in the BE calculation.
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The Service Marketing Issues Affecting Jd Sports within the Sporting Retail Sector Marketing Essay
10 pages (2985 words) , Download 2 , Essay
Free
Service changes, such as devoting even more investment into human capital development, can easily differentiate the business from the existing competition and thereby give the brand a better name. By visiting the sales website of JD Sports, one can witness the business’ heavy reliance on the many trusted and well-known product brands being offered in-store.
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Marketing strategy and management Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
The major implication of this is that the company may choose to reduce the price of the product for different purposes such as to undercut the competition from other producers of the same product. The company will consequently
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Committing the Best Mistakes in Life Marketing Essay
2 pages (515 words) , Download 6 , Essay
Free
I was in Italy working on a project which involved a marketing drive for a newly launched product. This was my first time that I got a project to complete my own within the budget. It was a new drug in the market with limited allocation for its marketing. The whole campaign was to be evolved within the budget that was a few thousand dollars. And I had to spend it very carefully.
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Marekting Concepts - Classic Airlines Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company is doing great in delivering of flight services to her customers and clients (Kotler & Keller, 2006). Airlines, just like any other businesses, have their challenges and Classic Airlines is no exception. This airline got a loss of ten percent in shares
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Advertising strategy Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
It is referred to as gaining of information through 5 senses and give meaning to particular information. These are the concepts of advertisements that can draw attention and provides awareness to the viewer (Yeshin). These are the
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Learning Team Segmentation, Targeting, and Positioning Paper Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
For this reason, they need a variety of goods to enable them make decisions or play their role effectively in the market. Marketing is a process, an activity and a set of institutions whose role is to communicate exchange,
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EADS Business Analysis using the Marketing Process Model, by Robert J Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
In relation to the business performance of the organization, it can be witnessed that the European roots of EADS are quite stronger. However, the aerospace and defense industry based operations of EADS is one of the major considerations for the organization which entails a range of products and services both for the European and the global markets as well. 
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Economic Crisis Impact on Volkswagen Marketing Strategy in Vietnam Marketing Literature review
20 pages (5817 words) , Download 2 , Literature review
Free
To uncover these questions, the study used a questionnaire. The questionnaire consisted of a combination of open-ended and closed-ended questions. The respondents to the study were the marketing managers of Volkswagen, Vietnam. According to their responses to the question, the study will now discuss and try to analyze the data and provide a conclusion.
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Antecedents and Consequences of Service Quality in a Higher Education Context Marketing Book Report/Review
4 pages (1000 words) , Download 2 , Book Report/Review
Free
The study develops three important constructs; namely information, past experience, and brand performance. The study begins with the realization that students are becoming extremely critical and analytical in nature while selecting their educational institutions. Similarly, universities are aggressively trying to improve offers and brand names in order to attract more students.
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The Effect of Economic Crisis on the Marketing Strategy of Volkswagen in Asian Market Marketing Literature review
6 pages (1866 words) , Download 2 , Literature review
Free
A brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced a challenging situation in the European and American market during 2008-09 due to financial crunch.
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The Process of Market Segmentation Marketing Term Paper
8 pages (2240 words) , Download 4 , Term Paper
Free
Market segmentation can prove to be quite fruitful in nature and the cost attached to this procedure is quite high because a lot of market research is involved. With the assistance of market segmentation, businesses can design and create goods and services that appeal to a small portion of an overall market.
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Strategic Marketing of Tesco Company Marketing Essay
16 pages (4523 words) , Download 4 , Essay
Free
The company has formulated strategies with the objective of developing more value for the products which are to be offered to customers along with taking initiatives towards the development of communities where the company performs business operations. The company aims at providing enhanced services as well as quality products to customers.
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Strategic Marketing of StarHub Mobile Marketing Essay
3 pages (1086 words) , Download 2 , Essay
Free
A corporate appraisal is a step to identify the strengths and weaknesses of the company. It starts with the evaluation of internal factors that include assessment of the corporate structure, senior management, culture, financial performance and a review of past strategies. StarHub Mobile is one of 10 subsidiaries of StarHub Ltd. wherein each has its own set of officers that works under the governance of the Board of Directors.
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ArticleAbstract Assignments Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The article applies a theoretical method of research as observed from its data collection method that relies on secondary data (Mason 403-414). This, according to Gratton and Jones defines theoretical research method that is based on already established findings (8). The
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Market Expansion Grid Tool Marketing Assignment
1 pages (443 words) , Download 3 , Assignment
Free
The product/market grid has proven to be very vital in business unit strategy processes to determine business growth opportunities. Apart from assessing current business opportunities, designing the business portfolio includes finding products and businesses the company should consider in the future. The company needs to compete effectively.
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Apples Business Strategy Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author states that Apple’s main strategic advantage is the integration of its various hardware and software products, allowing customers to discover and download applications and books through either Mac or Windows-based computers or iOS mobile devices, allowing for ease of access and thus more frequent sales. 
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International Marketing Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This report presents a comprehensive marketing plan for Samsung Galaxy to enter into the Indian consumer technology industry. The report therefore focuses on defining the objectives underlying the plan, taking into account the strengths as well as the weaknesses of the company along with the opportunities and the threats present in the targeted market context.
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Buyer Behaviour in the New Technological Era Marketing Essay
11 pages (2853 words) , Download 2 , Essay
Free
Psychological factors play a major role in influencing buyer behaviour. Neuroscience is therefore a major precursor for the identification of buyer behaviour tendencies (Churchland 3). This paper establishes that most of the models and theories proposed on this topic have a higher likelihood of applicability and believability.
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Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
In order to fully address customer needs, the tastes and preferences of the customer have to be identified and put into consideration when operationalizing strategies to capture the target market (Daviron & Ponte, 2006). In so doing, understanding the diversity
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Review Articles about Tata Motors, Assicurazioni General Marketing Essay
2 pages (503 words) , Download 2 , Essay
Free
TQM focuses on improving product quality and also the processes used to make those products. This is an area that most firms can improve on because it can reduce unnecessary waste. Once product quality is improved, customer satisfaction naturally follows, and this can often lead to lower production costs and revenue, which will benefit the firm.
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TABLE 1 References to Time Management Concept in EBSCO database by Decade Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The integration of technological factors into the systems operation established from the graph indicates that all the search
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Development of American Muscle Cars Marketing Thesis
5 pages (1443 words) , Download 2 , Thesis
Free
Muscle cars are an assortment of mainly US car manufacturers made two-door coupes with a sporty design. Powerful engines intended and manufactured for high-performance car driving are fitted to these cars. The American muscle cars use a big V8 engine and depend on the rear-wheel-drive technique. Muscle cars are generally used by civilians in road traffic.
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