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Marketing Essays

Result for Subject Marketing:
19897 essays
Describe either a good or a bad experience with a sales person. What made it good or bad Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This product was rejected, not be cause of its features or concept, but more because of the approach adopted in the personal selling process. As expected, this personal selling process was initiated without the
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Provide an economic analysis of Netflix Marketing Essay
2 pages (500 words) , Download 4 , Essay
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Netflix started to stream movies on other devices such as Xbox 360, set top boxes, and other internet connected devices beginning from 2008. The company had 12.3 million members at the end of year 2008. The company was launched in Canada in 2008 and
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Figuring out how to deal with china VO1 Marketing Essay
2 pages (500 words) , Download 2 , Essay
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s final decision to venture fully into the market in 2005 can be said to have been motivated by the need to take advantage of the fast growing internet search market. The company took this step although it knew that Chinese users viewed it as slow and unreliable as well as the
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TABLE 1 References to Time Management Concept in EBSCO database by Decade Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The integration of technological factors into the systems operation established from the graph indicates that all the search
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Zappos investment analysis Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Mainly the company has been focusing to promote its products through online marketing tools such as Social media, Search engine optimization, YouTube marketing and blogging. However it is high time that the company should
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Marketing Communication for Gap 360 Marketing Essay
12 pages (3526 words) , Download 5 , Essay
Free
All the luxury shall be encompassed within the tour package to make the entire experience a pleasurable one. Exotic cuisines shall be offered for meals while tour guides shall be experts that have long experience with outdoor adventure and travelling. Safety shall be the primary feature within these packages.
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How Corporate Social Responsibility Adds Value to a Brand Marketing Essay
8 pages (2529 words) , Download 5 , Essay
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Other companies may make the decision to implement corporate social responsibility initiatives, but do this as a result of peer pressure. Even fewer companies are led by executives who intrinsically feel that giving back to society and engaging in initiatives that help in preserving the environment is the decent thing to do once a corporation is making more money than it ever expected to.
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Fashion Marketing Management Marketing Speech or Presentation
1 pages (250 words) , Download 4 , Speech or Presentation
Free
This paper is a speech on Fashion Marketing Management. "This strategy is also aimed at creating awareness on the new fashions that the company is offering. I will outline the basics of the new social media marketing strategy to be used by the company in the coming years. It is good to get a glimpse of the new strategy".
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Marketing Plan & Strategy at Pepsi Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The marketing strategy is a mechanism that incorporates all the possible measures that a company would adopt so as to reach its short term or long term goals. The marketing strategy of one company differs from the other and it totally depends on the nature of the product and the demand for the product in the market.
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Terracycle Plant Food Marketing Assignment
1 pages (412 words) , Download 4 , Assignment
Free
TerraCycle plant food is an ultimately organic product that can be found in the market presently. It is a very green product because eco-friendly fertilizers are used which are quite cheap. Shopping is made convenient by TerraCycle because the fertilizers used to grow products do not pose any damage to health
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Apple Inc as a Frontrunner in Revolutionizing the Digital Marketplace Marketing Assignment
5 pages (1385 words) , Download 4 , Assignment
Free
Apple Inc provides hardware, software, services, and internet services in the industry to satisfy their esteemed customer and to develop an effective IT front which is necessary in the development of the world economy. In the contemporary business era, the technology field has become competitive as more innovators invest in the market.
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Sexual Orientation as a Segmentation Variable Marketing Assignment
1 pages (281 words) , Download 2 , Assignment
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Many people are ready to declare their homosexual orientation. Therefore, from the definition of market segmentation as a process of splitting or dividing potential customers into particular groups or segments sharing similar levels of needs, this variable offers a satisfactory reason for being used as a segmentation variable. 
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Marketing Plan for Delta Carbonated Soft Drink Marketing Essay
12 pages (3532 words) , Download 3 , Essay
Free
The study has evaluated the macro and microenvironment of the China market and the organization. The study has detailed the objectives of the organization that includes developing sustainable growth within the China market, increase consumer awareness, and securing sufficient market share in china within the time span of eight months.
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Nutri-Advanced Children Products Marketing Research Paper
4 pages (1247 words) , Download 2 , Research Paper
Free
Most children are either allergic to certain foods or have growth challenges; as a result, food supplements come in handy. Several issues result from poor child nutrition. Today, the market is flooded with a wide variety of food supplements that seek to address children nutritional needs for chronic conditions.
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The customer pyramid ethical issues Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Organizational structure is the operational arrangement of the internal system of an organization that allows it efficiently works towards achieving the set goals and objectives (McGuire and Rhodes, 167).
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Forward Strategy for BP Plc Marketing Case Study
3 pages (971 words) , Download 2 , Case Study
The origins of BP Plc can be traced back to the merger between British Petroleum and Amoco Corporation in August 1998. Currently, BP Plc is regarded as one of the largest business organisations in the world. In the 2006 Fortune Global 500 list of companies, BP ranked fourth with its turnover of $268 billion (BP Plc 2006)
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Below the line marketing activities Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Lancaster (2008) describes "above the line" activities in terms of advertisements which are submitted to various publishers with a commission paid to the entity for the communications space. "Below the line" marketing involves non-media advertising such as a public relations news release or a trade exhibition (Lancaster, 2008: 1).
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The Implications of a Major Change Introduced by a Non-Grocery Retailer, Carphone Warehouse Marketing Case Study
6 pages (1937 words) , Download 2 , Case Study
Free
The findings of this paper include the company’s retail changes as a result of its merger with the United States’ electronic giant Best Buy. The joint venture led to Carphone Warehouse’s establishment of various Big Box electronic stores all over Europe, as well as dedicated Best Buy Mobile stores named the Carphone Warehouse, in the U.S.
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Management Strategy of Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Brand creation is a major marketing technique that has massive support within and outside the business community and management strategy. In the rapidly advancing technology and changing socio-economic paradigms, the brands have made a niche in the existing and emerging markets. Products need to maintain an edge over their rivals by incorporating the whole system within which the product is marketed.
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Marketing Environment Marketing Coursework
4 pages (1274 words) , Download 7 , Coursework
Free
This paper presents a brief marketing plan for Auto Tech Associates considering major parts in the plan such as mission and vision statement, marketing objectives, core competencies, and competitive advantage. This marketing plan also presents brief analyses such as SWOT, industry, company, and competitor analyses.
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Challenges of an Interactive Marketplace Marketing Article
2 pages (602 words) , Download 2 , Article
Free
The convergence of media - marked by the consolidation of television, radio, and print - has led to a dramatic shift in the communications platform: from one-to-many communication in which the company stood as the sole provider of information about its products and services, to one-to-one communication in which consumers rely not only on the company.
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Distribution Center, Warehouse, and Plant Location Marketing Assignment
1 pages (377 words) , Download 2 , Assignment
Free
Facility relocation is when a plant is closed from an area where there is low demand to an area where the demand is high while facility closing is when a plant is closed permanently. The companies should form laws on how the employees should be paid if a plant is closed. In the case of facility relocation, the wage rates should increase.
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Marketing Information Issues Marketing Assignment
6 pages (1699 words) , Download 2 , Assignment
Free
This has been possible through the use of scanner data. Companies use scanner data in keeping the information about the products they stock which is aimed at benefiting their clients by giving them the necessary information they need concerning the products. This information may include the price of the commodity, date of manufacture and expiry date, nature of the product among other things.
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Starbucks Marketing Plan Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
External factors that influence the changes in Starbucks marketing strategy are political, economic, technological, and social-cultural. There is slow economic growth because of certain crisis like income and loans. Since coffee is not a necessity, the consumer price index is slow in terms of increase.
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Rising tech firm Asus seeks to improve U.S. brand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The central theme of the article was on announcing the impending launching of a new product which was reportedly a collaboration between Asus and Google. From the success of the Nexus 7, the author disclosed that the upgraded product was designed with the aim of “jamming in greater processing power, making the battery last longer and thinning the display”
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Business Model of Next Retail Marketing Essay
9 pages (2789 words) , Download 3 , Essay
Free
Technologies are improving for competition to improve their customer relationship management programs and also improve convenience in service which poses competitive threats and risks to Next. Seeking new methods of differentiating whilst other rivals seek these strategies would be of considerable benefit for long-term corporate positioning for the retailer.
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Study Analysis: Li & Fung Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Li & Fung acquired the status of global export business worth $2 billion by the year 2000 when it had 3,600 staff member globally which managed sensitive products worldwide. In the same year, Li & Fung sales were 69% in the USA and 27% in Europe while their key customers were big names like Warner Brothers, The Limited, Reebok, Levi-Strauss.
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Organizational Structure and Performance of Davivienda Marketing Assignment
5 pages (1573 words) , Download 3 , Assignment
Free
Davivienda follows a vertical organizational structure with limited no. of participants in the top-level management. It is evident from the organizational structure of the company, president, board of directors and vice presidents have a sufficient amount of work experience and skill set in order to control the operational process of the bank.
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The Price of Atlantic Bundle Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The trend of cost-plus with free software in the industry may result in resistance by Matzer. If he can be ensured that three aspects will be elaborated and that is a financial implication, the capability of the sales force to put into operation a pricing strategy and be able to deal with consumers’ objections, then Matzer should be okay.
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Integrated Marketing Communications Project 5/2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This is because the company aims at sponsoring the various sports activities of colleges and universities. One of the important goals of the companies PR plan is to increase and promote the
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Measuring Sources of Adidas Brand Equity Marketing Essay
7 pages (2191 words) , Download 2 , Essay
Free
The group has Reebok as a corporate company. Besides this, it has Rockport, Ashworth, and a collection of other Tailor-made companies as well as direct involvement in the management of the teams that they sponsor. Most of the management is made on the basis of management of individual sports in the different countries.
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Managerial Approach to Marketing Kick Cover Marketing Assignment
10 pages (3211 words) , Download 2 , Assignment
Free
Kick Covers is a shoe cover designed for all demographics. It protects the shoe from mechanical and chemical damage while protecting the wearer from injuries caused by skidding. These covers will ensure that workers remain more productive and children grow up healthy as they do not have to worry about getting in trouble for muddy shoes.
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Major Issues Faced by Managers in the Context of Strategic Management Marketing Essay
7 pages (2050 words) , Download 2 , Essay
Free
In strategic management, it becomes essential to allocate resources properly so as to maximize the returns. Resource allocation is not an easy task as a firm undertakes various operations and possesses limited resources. At times financial resources are the major constraint that is witnessed by managers due to which best strategies cannot be implemented.
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Supply Chain Management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The micro-economic approach in regard to market logistics and strategic plans of an organization is extensively discussed. The effective warehouse management and transport arrangements are basic market logistic constituents (Jespersen & Skjøtt-Larsen, 2005). It is
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Customer Experience Marketing Assignment
20 pages (5000 words) , Download 4 , Assignment
Free
The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.
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Discussion board homework Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
The overall revenue was, however, $585 million compared to $583 in the last year (a $2 million difference). That mainly resulted from the sales in the fitness segment
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The E-Commerce Marketplace Marketing Case Study
4 pages (1314 words) , Download 2 , Case Study
Free
Duplicating websites and imitations are common in e-commerce. Customer satisfaction seems to be the keyword for success. Amidst all these challenges amazon.com rose from the traditional brick and mortar industry and made a name for itself, today it is one of the five most recognizable brands on the internet.
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Global flower marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Flowers are most powerful as living plants. There are several researches that show that flowers have a great potential of healing, stress relief, etc. Modern day working environment is quite hectic.
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Coca-Cola Company's Marketing Communications Marketing Assignment
1 pages (272 words) , Download 3 , Assignment
Free
Evidence can come from anywhere in the marketing mix—the product itself, promotion, price, place. The company's marketing communications—the Facebook fan page as well as the 'My Coke Rewards' are specific pieces of evidence from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. 
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Important Issues of Marketing Companies Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
The first issue is hampering the chances of the firm to expand the business at the international level. Brand lacks recognition in the US market which is growing even in the midst of the recession. Such a lack of market penetration into the American market is one of the key issues for the Sigurd's otherwise famous brand in the European market.
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Questionnaire and design Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
This therefore mean that the questionnaires should be designed by a well read professional and adherence to the requisites of a good questionnaire upheld (Marczyk, DeMatteo & Festinger, 2005). In as much as the introductory statements in the dell questionnaire,
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Marketing trend (Internet and online marketing) Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
In most cases, traders usually identify these online trends through analyzing them technically (Caroline, 2004). This paper will discuss how the online marketing trends have a major impact on the external factors of consumer
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Inherently Favorable Relationships Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When two people meet, they are likely to get along with one another if they can relate to each other. This can include any physical or emotional traits, but there does have to be some understanding between a pair of people. The personalities of two separate people have to match up. If one person likes to talk a lot, then the other one should have patience.
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United Cape Way Breton Marketing Assignment
2 pages (642 words) , Download 2 , Assignment
Free
The site’s overall layout appears professional. The colours are well-balanced, evoking just enough contrast. It does not look strikingly attractive as it uses relatively fewer graphic designs, which makes it look more simple and easy to navigate. The colour used does not appear so strong with the aid of a light background, giving it a serener look.
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Globalization in India and China Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Globalization has significantly redefined the world economy and brought emerging economies into the core periphery of global economies. The inter-dependency of resources in the global market and the fast development of technology hubs and the creation of business clusters are based on entrepreneurial innovations.
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Branding proposal: photography studio Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
In this technological era everyone have its own camera and such devices to capture the photographs but still the picture quality which can be in the work of a professional cannot be taken by a layman
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Financial Resources of Tesco Group Marketing Essay
12 pages (3346 words) , Download 4 , Essay
Free
Tesco aims to open restaurants in the supermarket stores; this is because such services would successfully attract new customers in the new markets towards the company. The HDUL tablets of the company will also be launched in these markets whereby consumers would be able to appropriately confirm product availability in its supermarkets and stores.
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Sunripe Marketplace - a Private Label Strategy Marketing Coursework
11 pages (2874 words) , Download 3 , Coursework
Free
The operations of Sunripe are affected by political, economic, social, technological, environmental, and legal factors. These factors influence the operations and decisions of Sunripe in varying degrees. The influence of economic, social, and environmental factors on Sunripe appears to be more pronounced than the other factors of the macro environment.
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Marketing Mix for the U.S.A Car Market Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
One of the strategic ideas of organizations to diversify on the issue of entering into new markets with the intent of broadening their operations is by developing an entry strategy. This is crucial in coming up with ideas that would enable the organisation to successfully integrate with the new market and win its customers.
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Post-Modernism and its Impact on Current Marketing Thought Marketing Essay
8 pages (2841 words) , Download 3 , Essay
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Shams contends that in order to recognize the new conditions and shifts that post-modernism offers, it is important to first focus on the modernist era’s conditions. The modernist era was mainly focused on objective reality beliefs, dualistic forms of thought, mastery of nature by man, material progress, the discovery of truth through science, and the sovereignty of the individual’s reasoning.
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