StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Sale of Pre-Packaged Salads - Essay Example

Cite this document
Summary
The paper "The Sale of Pre-Packaged Salads" describes that external factors influencing the sale of pre-packaged salads include family decisions and the influence or opinions of groups. Some families have working mothers who do not have sufficient time to spend in the kitchen preparing salads…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
The Sale of Pre-Packaged Salads
Read Text Preview

Extract of sample "The Sale of Pre-Packaged Salads"

Pre-packaged salads have become more popular in the market as even more people consume them. Various reasons can account for this situation. These reasons are the form of external and internal factors that have made pre-packaged salads popular. Internal factors mainly involve those factors that determine a consumer’s perception of them, and what their ideal image is. These factors are influenced by the consumer themselves as individuals.

Therefore, the kind of lifestyle one chooses to lead will determine their decision to purchase pre-packaged salad or not.  Currently, many people are concerned with healthy living and healthy eating.

Most students lack time for the kitchen, so, they will prefer to buy pre-packaged salad as a timesaving strategy. The factor of buying and disposing of mainly affects single consumers who cannot buy and prepare a salad for a single meal, as most will be disposed of, thus going to waste. Therefore, such consumers will buy the pre-packaged salad, which comes in different quantities and does not go bad easily when it is left over (Solomon, Zaichkowsky & Polegato, 2011).

It is more likely that the sale of pre-packaged salads will continue to grow in the coming years. This is because people are continuously being made aware of healthy eating for better lives. Many people are, therefore, drifting from fast foods and processed foods to more natural foods, including vegetables and fruits. In addition, research shows that most young women are getting an education, therefore, most future mothers will be working mothers, with knowledge of healthy eating, thus these are more likely to purchase pre-packaged vegetables, because of their convenience and health value. To increase the sale of pre-packaged vegetables, the concerned companies need to invest in more advertising. This is to make more consumers knowledgeable about pre-packaged vegetables and to popularize pre-packaged salads and vegetables. Additionally, these companies should avoid using genetically modified crops.

The decision to buy pre-packaged vegetables is largely influenced by the consumer’s economic status. Vegetables and fruits have a higher cost than most foods; therefore, if one is not economically stable, one might not afford a consistent supply of fresh fruits and vegetables. This especially affects those families with only one parent as the breadwinner or a single mother with children. Affording a consistent supply of vegetables and fruits for the whole family might become strenuous. On the other hand, families with both parents as breadwinners will not mind the high cost of vegetables, as they can comfortably afford them (Solomon, Zaichkowsky & Polegato, 2011).

To identify the reasons why some consumers do not buy pre-packaged vegetables, one has to carry out research among a representative population. This should be a face-to-face interview for trusted results. Most responses would point out the high price of vegetables compared to cheaper fast foods. Therefore, based on the economic status of a person, one may tell whether they consume or do not consume pre-packaged vegetables. In addition to face-to-face interviews, questionnaires could be supplied to various points, such as fast food joints, where most of this type of consumers will be easily found. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer behaviour Essay Example | Topics and Well Written Essays - 500 words - 1”, n.d.)
Consumer behaviour Essay Example | Topics and Well Written Essays - 500 words - 1. Retrieved from https://studentshare.org/marketing/1613293-consumer-behaviour
(Consumer Behaviour Essay Example | Topics and Well Written Essays - 500 Words - 1)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 500 Words - 1. https://studentshare.org/marketing/1613293-consumer-behaviour.
“Consumer Behaviour Essay Example | Topics and Well Written Essays - 500 Words - 1”, n.d. https://studentshare.org/marketing/1613293-consumer-behaviour.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Sale of Pre-Packaged Salads

Answering the Questions regarding the business ideas

The Industry Data and Potential Competitors for the Business Idea Since this business involves sale of fruits, juices, and salads to university students, it is more likely that the business will experience considerable competition in the market.... These will be sold to University students in the form of fruit salads and fruit juices.... These will be sold to University students in the form of fruit salads and fruit juices.... For this case therefore, this prospective business will consider pricing of the fruits, salads, and juices, as the main factor in attracting more students....
3 Pages (750 words) Assignment

Nutrition Science with Menu I Created

In the paper 'Nutrition Science with Menu I Created' the author plans a one-day menu with one selection for each of the categories.... The menu will be with portion sizes for Part Two Menu Planning Assignment.... The menu includes menu items and serving sizes.... ... ... ... The author states that the price is based on the amount on the plate, not the amount you purchased, as you may have purchased more than what is needed for the number of single servings you will actually serve....
8 Pages (2000 words) Assignment

Marketing management fresh and fresh

Businesses have always been dependent on the marketing of its products and service for developing interaction with the customers.... In the modern world marketing of products and services has moved on from traditional perspectives.... ... ... ... With intense competition in every industry, simply making customers aware of the products and services of the organization is a strategy that will result in an organization lost in the fog....
12 Pages (3000 words) Essay

How to Prepare a Business Plan

The case study "How to Prepare a Business Plan" states that Bean Boys Kitchen is a new multi-cuisine restaurant that is located at Nil Gagan Apartment, opposite Care Hospital at Athwa Gates in Surat.... Bean Boys Kitchen's emphasis will be on creative and organic food.... ... ... ... The paper shows that an emphasis on multi-ethnic ingredients is based on Bean Boy's dedication to sustainable development....
6 Pages (1500 words) Case Study

Processing and Packaging of a Specified Prepared Chilled Food Product

This paper talks that chilled food includes a variety of products that come either as ready to eat or ready to heat meals.... These foods contain various ingredients among which some are in their raw form while other are processed for pasteurization before packaging.... .... ... ... According to the paper any mishandling or error during processing and packaging of these foods can tremendously affect the health of the customers....
12 Pages (3000 words) Essay

Supply Chain Management And Its Benefits In Food Industry

Heinz is one of the international food companies.... Like many successful companies, it also had to face constant criticism, down-fall, struggles and emerging again with the stronger position.... The paper "Supply Chain Management And Its Benefits In Food Industry" discusses these many folds of the firm....
22 Pages (5500 words) Research Paper

McDonalds: Corporate Governance and Firm Organization

The main menu categories entail beef, chicken, fish, deli choices, salads, sides, breakfast, saver menu, desserts and treats, McCafe, drinks and shakes and the happy meal.... salads menu are Fruit Bag, Crispy Chicken Salad (no bacon), Grilled Chicken Salad (no Bacon), Carrot Sticks, Grilled Chicken & Bacon Salad, Garden Side Salad and Crispy Chicken & Bacon Salad....
5 Pages (1250 words) Essay

The Foods that are Representative of Cultural Diversity

.... ... ... The paper " The Foods that are Representative of Cultural Diversity" is a good example of a case study on health sciences and medicine.... The menu that has been prepared is actually a representation of diversity in different ways.... One of these is the terms of culture.... Some of these foods that are representative of culture are: Hummus, Candies, Sandwich wholemeal bread....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us