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Market Solution - Essay Example

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The fifth largest airline in the world, Classic Airlines comprises of approximately three hundred and seventy five airplanes functioning in two hundred and forty cities and has about two thousand and three hundred daily flights. It has grown to a company of thirty two thousand…
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Market Solution
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Download file to see previous pages The morale of employees is the least in the organization because of the huge scrutiny and investigation by the investment companies, especially the media, public, and most prominently Wall Street. Furthermore, the customer confidence in Classic Airlines is decreasing along with the Rewards program, which saw a nineteen percent reduction in Classic Rewards members and also a twenty one percent reduction in the flights per each member. The rising costs of labor and fuel have jeopardized the success of Classic Airlines as it is unable to compete for the most efficient valued numerous flier miles. The aftermath of 9/11 has led Classic Airlines to see a restrained structure of costs unlike the younger airline companies. Adding to the problems is a fifteen percent decline in the board cost over a period of eighteen months (Classic Airlines, 2007).
Most of the best opportunities are a result of dilemmas. Such is the case of Classic Airlines. It has the power to change its problems into profitable opportunities via meticulous changes to the whole scenario; therefore the situation is handled carefully. Classic Airlines should keep in mind all the travelers who need a higher level of personal service as compared to the ones they might expect to get from competitors. The customers can greatly help the airlines to enhance the confidence of the general public. This can easily be done without letting additional costs come in the path of Classic Airlines. Contended customers are the best type of advertisement for each and every organization and is also a base to gain attention of the new customers (Classic Airlines, 2007).
Classic Airlines should look into the aspect of refurbishing their Classic Rewards Program by coming into partnership with an airline company to enhance the experience of customers on flight. Such a trail would improve the frequent flyer mile partnership and also the opportunities for purchase, which would then make Classic ...Download file to see next pagesRead More
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