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Marketing Essays

Result for Subject Marketing:
19895 essays
Got Milk Advertisement Analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
A young and sexy female is shown on this ad which suggests that the sexual explicit is very significant towards the message which has been brought forward by the client. It is usually a myth that young women do not like to drink milk as it is not an ‘in’ thing yet this lady (within the ad) dispels the impression in an outright manner.
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Customer Retention of TESCO Company Marketing Case Study
10 pages (2848 words) , Download 3 , Case Study
Free
TESCO’s Club card program has its widespread reach on 10 million active households and records a sales value of 85% of weekly sales. The success of the loyalty program is because of the commitment of TESCO to treat customers as individuals focusing on key areas of multidimensional customer segmentation and tailored communications.
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The Advantages of Sponsorship for Businesses Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
The major benefit of sponsorship is the reinforcement of the image of the sponsoring brand. As the company sponsors an entity such as another company, an individual or an event, the company is linked and associated with the attributes of the sponsored entity. If the associations are in line with the company's brand image, the greater the reinforcement of the brand image.
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Market Brief for Sagatiba Plc Marketing Case Study
7 pages (2049 words) , Download 4 , Case Study
Free
Cachaça has evolved alongside the country’s intellectual, political, and artistic movements since it first appeared at the beginning of the Sixteenth Century’ (Sagatiba.com). It is extremely necessary to mention, that in 2000, it was taken over by South American Company B4 which is owned by Marcos de Moraes. 
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The Supply Chaining of Technological Innovations Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Globalization is a phenomenon that is permeating all corners of the globe.  It has made the world smaller and more accessible to most people everywhere and anywhere.  The introduction of the World Wide Web and the internet has helped this phenomenon grow even bigger and more encompassing.  What used to be a plane ride away, crossing thousands of miles.
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Integrated Marketing Communication Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
IMC helps a firm not only to generate short-term financial returns, but it also helps in building long-term value with respect to brand sustainability.The IMC and brand identity are the two critical components of a firm for drawing up its brand equity strategy and the role of IMC is the greatest in creating and sustaining brand equity.
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Unit 3 assignment Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
the difference between consumer’s ideal state and the state he is presently in.eg- The consumer notices the empty carton of milk in his refrigerator and thus the need is triggered. This need may also be triggered after watching an advertisement of some new flavored
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Alta Gracia Marketing Case Study
1 pages (274 words) , Download 5 , Case Study
Free
The author states that Joseph Bozich would not have been able to pursue to Alta Gracia experiment if the company was a publicly-traded enterprise because profit would have been the focus. Because his company was self-funded, he can decide to set it up the way he wants.
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Emotional Response of Expedia and EBags Websites Marketing Essay
2 pages (586 words) , Download 2 , Essay
Free
The author states that the first thing that catches the sight of an audience on the EBags website is the big sale of discounted products. The offer reads “Designer sale, up to 50% off.” This poses a challenge to all customers opening this site in search for designer products. It will make the customer inquisitive to understand the product on offer.
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Segmentation of industrial markets Marketing Essay
4 pages (750 words) , Download 2 , Essay
Free
 Segmentation based on the product. End use of the product, products are classified according to customer needs. It involves categorizing your products as per the user or industry standards and requirements. It may include tailoring or changing your products to meet the user or industry requirements.
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Integrated Communication Marketing Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
It also handles the challenges that face the company, especially when the company is associated with negative publicity, which could influence negatively on its operations. Internal stakeholders affected by this occurrence include shareholders, employees, and the management
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Customer Perception on advertising Marketing Article
4 pages (1000 words) , Download 2 , Article
Free
This essay considers 4 articles and the way in which consumer perception/marketing approach was measured within them as a means of helping to paint an overall picture for the manner in which effective marketing and positive perception can be built in the mind of the consumer and also analyzes the effect of the ad on the loyalty of the customer.
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Market Analysis & Industry Analysis Tablet Market Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
The first form of tablets is branded tablets, which come under the line of tablets produced by popular manufacturers such as Apple, Amazon, and Samsung. There is also what is known as consumer tablets, which come from lesser known manufacturers.
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Tropicana Pure Premium Orange Juice Analysis Marketing Assignment
9 pages (2576 words) , Download 3 , Assignment
Free
The genesis of Pepsi-Cola can be traced back to 1898 when pharmacists Caleb Bradham developed the recipe for a cola drink. The drink became immensely popular prompting Bradham to create the Pepsi-Cola Company in 1902. Meanwhile, Frito-Lay, Inc. was established when Frito Company merged with H. W. Lay Company in 1961.
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Business of Apple Marketing Coursework
5 pages (1466 words) , Download 2 , Coursework
Free
Its market valuation makes it among the top companies in the world, and the biggest name in technology. That said, it is not completely immune from emerging threats, among them a threat to the viability of its music and digital content businesses, the iTunes platform. The threats are coming from subscription-based streaming services from the likes of Pandora and Spotify.
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Marketing for Fruto Natural Drink Marketing Case Study
6 pages (1902 words) , Download 2 , Case Study
Free
The other challenge will be to convince the consumers that the drink is actually natural and organic. This is because, as Jonathan and Wenslus assert, there are a lot of products in the market that claim to be natural and organic but are not, and the consumers are finding it hard to trust any of these so-called organic or natural.
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Marketing in Context by Hackley Review Marketing Essay
10 pages (2649 words) , Download 2 , Essay
Free
In this book, Hackley presents an advanced understanding of marketing. Unlike other authors who have ventured into this subject, Hackley sought to present a realistic understanding of marketing in the modern day. One of the evident aspects brought out in the book is the fact that the context of marketing is most significant.
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The Buyer's Behavior in the Breakfast Cereal Market in Australia Marketing Research Paper
10 pages (2936 words) , Download 4 , Research Paper
Free
The above chart depicts the product segmentation based on certain parameters. The health-oriented cereals are targeted at the adult consumers who are concerned about their health, and these cereals will offer them to have a healthy breakfast that will help to keep their cholesterol and fat level within control.
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MMGP: Positioning/Competition/Branding Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is necessary to analyze the brand elements that would be most useful for differentiating Dasani water brand from the competition. Dasani water has existed in the local and international market for a significant period. Consequently, their brand, logo and name are
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Promotional Experience of Nike Incorporation Marketing Essay
8 pages (2461 words) , Download 3 , Essay
Free
The high repetition of the campaign context and messages are usually done in the marketing and promotional campaigns of Nike. This advertisement included the use of a storyline that helped the target audience groups to easily relate to the theme of the campaign and as such, the acceptability of the campaign was fast and widespread.
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Consumer experience and Luxury Branding Marketing Essay
9 pages (1750 words) , Download 2 , Essay
Free
Getting customer feedback is very crucial in assisting the management to know if the business is making process.  About 85 percent of businesses rely on customer feedback to respond to customer tastes and preferences by coming up with new products or adjusting the existing products.
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Marketing Communication Strategy of Innocent Drinks Marketing Essay
8 pages (2414 words) , Download 2 , Essay
Free
The company tries to maintain quality in the fruit juices and smoothies and offers them at low prices in order to capture a large market share. The company faces huge competition in the international market, but it uses various promotional tools and techniques to create brand awareness among the customers, therefore loyal customers are expected to purchase products from Innocent Drinks.
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Pricing Objectives & Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The product which we are going to launch is the process sea food. This product will be basically based on the processing of sea food items like fish, crabs etc to the UAE market. We will be selling our product based on our quality and freshness.
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An Analysis of Innovation at PepsiCo Marketing Case Study
8 pages (2177 words) , Download 2 , Case Study
Free
Pepsi’s rich history and consumer loyalty which has generally existed for 100 years might be a new innovation in creative marketing by altering brand theories and coming up with a new way to present its existing products (and new products) by giving PepsiCo the largest brand promotion on its packaging.
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Promotional Strategy for JFs Electronics Customized Cell Phones Marketing Essay
6 pages (1755 words) , Download 3 , Essay
Free
Print media like radio, television, newspapers, and billboards are components of offline media. JF’s Electronics should combine both Medias in advertising the new product, customized cell phone. Offline media can be a crucial and cheap tool in making the product popular through television and radio advertisement. For television advertisement, there is good scope of showing interesting visuals based on the storyline as per the features of customized cell phones not found available in any other company and popular brand’s cell phones.
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How Venture Capitalists Evaluate Potential Venture Opportunities Marketing Essay
1 pages (325 words) , Download 12 , Essay
Free
In general, venture capitalists are mostly focused on the tactical aspects of the company with which they want to invest. They examine the potential revenue stream of the product versus the strategy to achieve the market share. The venture capitalists analyze the tactical aspects of the market and team.
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Marketing Oriented Approach for Girlguiding Organisation Marketing Essay
7 pages (2062 words) , Download 2 , Essay
Free
Social marketing is not just a panacea, there has been growing evidence about the effect of application of social marketing, which can be applied in the appropriate context to achieve tangible and measurable impact on behaviour of members at the Girlguiding organization, wherein the drivers of consumer behaviour needs to be identified and changed.
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Global Marketing Management, PEST Analysis of Japan Marketing Case Study
8 pages (2673 words) , Download 4 , Case Study
Free
In general, the market of foodstuffs in Japan is very vibrant and investors can or reap maximum benefits out of it if they can consider all the above factors. Nevertheless, it is recommendable that a company like Pizza Haven can blend into this market well by making its available products cheap and preferable.
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Thomson air Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This suggests that they offer flights with no entertainment and other conveniences. In addition, Thomson Airlines deal with flights services that occur within Europe. There are three scenarios as pertains to market capture of Thomson Airlines.
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An Exploration into the factors Influencing Consumer Purchasing Decision - A case study of Thai Fashion Marketing Thesis Proposal
12 pages (3000 words) , Download 4 , Thesis Proposal
Free
According to researchers, the South East Asia from a market region that branded that deal which luxury fashion cannot afford to overlook to other options other than the ones offered in Thailand (Schuttle&Ciarlante, 1998). Thailand is an integral part of the fashion market since its emergence in the 1980s.
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Company: Lansdowne Chemicals, PLC Marketing Essay
3 pages (750 words) , Download 2 , Essay
This section deals with building and maintenance of new and existing customers. Both fragrance and flavor will be promoted separately. In addition, each section of the produce of the chemicals will produce
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Describe B2B market opportunities for Belvita Breakfast Biscuits( Offer examples) Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Business to Business marketing is vital because it improves the performance of the product and the receiving business. Organizations purchase products with a sole purpose of achieving its objective.
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Financial and Non-Financial Metrics for Quantify the Effectiveness of Marketing Campaign Marketing Essay
7 pages (2152 words) , Download 3 , Essay
Free
The author of the paper argues in a well-organized manner that success in the use of such data is to be reflected in the results of the marketing campaign’s effectiveness. There has been a constant debate on the appropriateness of the metrics to be used for measuring the effectiveness of the marketing campaign.
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Global and regional pricing Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
her (2009), regional pricing is important because it enables businesses to use strategic location advantage to optimize profits or cover up sales gaps that are generated from locations experiencing low demand. Fletcher observes that since price sensitivity varies from one
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Impact of Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
It helps enhance efficiency at all levels including production, delivery system and support services. The paper attempts to explore benefits of advertisements in enhancing materialism in the society at large in the following paragraphs. Zinkhan argues, "Materialism encourages customers to buy and consume".
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Sustainability in the Food Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The food industry in the United Kingdom it is still prudent to note that enough has not been done since there still exist loopholes that unscrupulous business people utilize to run illegal food business that jeopardizes the ethical standards of business at the same time risking the health of consumers.
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The new 4Ps for Dasani water Marketing Research Paper
2 pages (500 words) , Download 12 , Research Paper
Free
The focus in this paper is on Dasani, a brand of decontaminated bottled water produced and supplied by The Coca-Cola Company. Dasani is being marketed digitally through social media. The process creates a lot of positive feedback from the customers. Coca-Cola Company has managed to establish consumer directed assistance services that link the company and its consumers.
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The Global Marketing Environment Marketing Case Study
12 pages (3581 words) , Download 2 , Case Study
Free
All the changes associated with new marketing trends being witnessed in the business environment mean that the profit motive is very secondary and not the central point of focus. Instead, they are causing a lot of customer-focused businesses and organisations that are bringing up new approaches and theories in the business world.
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International Market Development of Ariel Motor Company in China Marketing Essay
16 pages (4743 words) , Download 2 , Essay
Free
The discussion is focused on the market expansion strategy of Ariel Motor Company in China market. The discussion has evaluated the company structure and its internal strength and weaknesses. The further discussion has also illustrated the factors of the macro-environment in China which can affect the business expansion plan of the organization.
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Managing Diversity Awareness Campaign Marketing Essay
8 pages (2424 words) , Download 2 , Essay
Free
Following the change in management practices, women have become more independent economically and socially. Women account for 42% of the UK workforce and 55% of graduates. Despite such a shift in workforce ratio, women have been more subject to work bias than men. They are not given leadership roles as compared to their male counterpart.
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Advertising and Brand Promotion Marketing Assignment
1 pages (395 words) , Download 3 , Assignment
Free
Marketers advertise on existing apps or write tasks that potential customers can use on specific tasks. Others design their apps using online tools that can execute specific marketing tasks. The 20-acre park is a region of universal islands that includes attractions, shops, architecture, restaurants, and landscapes designed to support a theme.
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Product Design and Development Management Marketing Case Study
8 pages (2386 words) , Download 3 , Case Study
Free
The paper shows that successful branding involves the creation of an organizational culture dedicated to delivering brand promises, from identifying consumer preferences, to product design and development and to marketing communications, consistent with brand values. Brand management is not a status quo equation.
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Marketing Plan and Plan Report for the New Master Programme Marketing Outline
18 pages (4500 words) , Download 2 , Outline
Free
These are specific ‘goals’ that need to be achieved during the timescale of the overall plan. It is important that these ‘goals’ are clearly understood and accepted by everybody involved.  All of these ‘goals’ need to be measurable in order for the organisation to establish whether they have achieved the overall goal.
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Technical Communication and Ethics Marketing Essay
1 pages (303 words) , Download 2 , Essay
Free
The company has also placed a parental figure in the background of the drawing and included instructions with the drill telling the owner to keep the product away from children. In terms of what must be changed to avoid implied warranty liability, the company breaches its claim by breaking the implied warranty.
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The Analysis of the International Strategic Management Marketing Essay
5 pages (1619 words) , Download 2 , Essay
Free
The strategic marketing planning framework is used in order to develop a marketing project that will be used in the promotion of specific products/ services; this plan can involve either in the national or the international market; in the last case, it needs to be appropriately customized in order to meet the customer preferences, the characteristics of the market.
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Overcoming Smoking Problems among the Youth Marketing Research Paper
7 pages (1930 words) , Download 2 , Research Paper
Free
The data should be enough to raise an alarm for parents and other youth institutions to act against smoking as a maladaptive behavior among the youth. Parents may try their best to prohibit smoking among their children; however, efforts at home may not be enough to guide the youth towards the right path.
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The Role of Human Capital in the New Global Economy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author states that the economy faces a labour shortage crisis, which fails to meet the desired level of skill requirement of the society and economy on the whole. Thus, it is crucial that nations maintain a certain amount of skill within the economy which meets its output and productivity requirement. 
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Describe either a good or a bad experience with a sales person. What made it good or bad Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This product was rejected, not be cause of its features or concept, but more because of the approach adopted in the personal selling process. As expected, this personal selling process was initiated without the
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Provide an economic analysis of Netflix Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Netflix started to stream movies on other devices such as Xbox 360, set top boxes, and other internet connected devices beginning from 2008. The company had 12.3 million members at the end of year 2008. The company was launched in Canada in 2008 and
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Figuring out how to deal with china VO1 Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
s final decision to venture fully into the market in 2005 can be said to have been motivated by the need to take advantage of the fast growing internet search market. The company took this step although it knew that Chinese users viewed it as slow and unreliable as well as the
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