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Marketing Essays

Result for Subject Marketing:
19702 essays
SWOT Analysis about Petroleum in the Kingdom of Bahrain Marketing Essay
7 pages (2051 words) , Download 10 , Essay
Free
SWOT analysis is a strategic planning tool vital for evaluating the strengths, weaknesses, opportunities, and threats of a business venture. It also identifies the internal and external aspects, which are favorable or unfavorable for achieving the desired business objectives. The kingdom of Bahrain is the freest economy well known for abundant petroleum production.
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The Importance of Product Packaging Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The Bees Knees is a honey product that is produced by the Klein Constantia Company. From a personal perspective, the packaging of the product is appealing and relevant to the product stored inside the container. The package, which is a small white box, holds the plastic container in an upright and tight position.
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The ESPN Brand Marketing Assignment
2 pages (621 words) , Download 5 , Assignment
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As far as ESPN’s core benefits are concerned, ESPN is selling sports entertainment that caters to the consumers’ needs. The actual product is the continuous and constant flow of sports and related information towards its audience as a complete package. This it does through keeping the customers connected through a variety of traditional and digital media including television, internet, mobile phones, etc.
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Strategic Marketing and Marketing Planning Process Marketing Essay
5 pages (1370 words) , Download 2 , Essay
Free
As times change, the overall concept of marketing changes. While several decades ago the purpose of marketing was to sell, today it is in delivering value to potential clients. Grönroos (2006) states that it involves not only creating, communicating, and delivering value, but also building and supporting customer relationships is beneficial for the company and the stakeholder's manner.
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Unionized organization Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This could see the postal service in a legal tussle with employees and even loss of funds in reimbursing the employees should they win the cases. Concerning the laws violated universal human rights and a part of the federal laws could be violated
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Can-A-Floor Product Launch Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
With several trials of this product in the market, it was evaluated and the best model was developed. The competition from competitors is low as the Can-A-Floor has been embraced by the people due to the massive campaigns and advertisements. The prices are also customer friendly making it affordable to almost if not all citizens.
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Sports Promotion and Sales Management Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Where the sales and service departments are joined, there is greater collaboration between the sales and the customer service staff, in such a manner as to improve overall customer satisfaction, and in such a way as to enhance the delivery of pre-sales and post-sales services. This means more sales potentially, all other things being equal.
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Service Quality in the Banking Industry Marketing Book Report/Review
11 pages (2968 words) , Download 3 , Book Report/Review
Free
Arasli, Katircioglu, and Mehtap-Smadi have presented the paper “A comparison of service quality in the banking industry: Some evidence from Turkish- and Greek-speaking areas in Cyprus” with the aim of analyzing and comparing the service quality of “the commercial banking sector” (Arasli, Katircioglu and Mehtap-Smadi 508) in Cyprus.
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Dissertation topic about Digital Marketing Marketing Article
2 pages (500 words) , Download 5 , Article
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The increased dependency of retailers on the use of digital marketing channels has helped them to devise new strategies to expand their business and to target more
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Descriptive Statistics Marketing Essay
1 pages (250 words) , Download 7 , Essay
Free
e me, descriptive statistic comes in the form of my GPA or General Point Average, which summarizes my performance across all the academic subjects I took in various discipline in just one figure. For teenagers who like sport say for example baseball, descriptive statistics
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Characteristics of a Good Pricing Strategy Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Appropriate pricing tactics enable project managers to maximize gains from the project by reducing unnecessary costs and by ensuring proper utilization of the resources which results in economies of scale. The pricing approach chosen by the marketers will influence the position of the project in terms of profitability.
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Porters Five Forces and Its Application in International Business Marketing Essay
12 pages (3522 words) , Download 4 , Essay
Free
Hang Seng would have to examine what substitutes exist. In doing this, they would have to examine the kind of banking and saving services that existed under Apartheid. What are the alternatives that existed when Blacks were not allowed to the bank in mainstream banks? They would have to examine what the players in the financial sector operate.
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Why Marketing Through Social Media is Effective Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Numerous people go online for just about everything, and this includes social interaction as well as sales, even more than those that go to watch television or go out driving, which makes online advertising much more flexible
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Strategic Brand Management of Apple Marketing Essay
4 pages (1108 words) , Download 3 , Essay
Free
This paper discusses the Apple Company from its inception in 1980 into the market of software and computers. Additionally, the paper analyses the company, its mobile products that have dominated the market for a considerable amount of time. Consequently, Apple is now introducing a TV in the list of its products, in the market.
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The sports broadcasting industry analysis Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
These developments are attributable to the adoption of new technologies in sport broadcasting and increase requirement for sports programs. Advertising revenues accounts
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Research Design: Internal and External Validity Marketing Essay
2 pages (453 words) , Download 2 , Essay
Free
A study can be said to possess internal validity in cases where the results indicate that the changes in the dependent variable are a result of the experimenter’s exploitation of the independent variable. External validity involves generalization, or the aptitude of the study to take a broad view of the results across different situations, groups of people, or even experimental procedures.
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Importance of Branding Strategy and Brand Positioning in the Case of Shangri-la Hotel Marketing Essay
12 pages (4197 words) , Download 4 , Essay
Free
Brand extension is defined as “an effort to extend a successful brand name to launch new or modified products or lines” (Yeshin, 2006, p. 123; Ambler and Styles, 1997). Through the use of brand extension strategy, the top management of Shangri-la hotel could have saved a lot of money out of launching its affiliated hotels.
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Providing Guidance on Digital Strategy for a Leading UK Estate Agency Chain Marketing Essay
11 pages (3228 words) , Download 3 , Essay
Free
Estate agencies maintain many opportunities to appeal to the psycho-social needs aforementioned in a variety of consumer target audiences once the agency leadership understands what specific needs are desired by consumers. Search engine marketing and affiliate marketing might enhance visibility in the online environment.
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Bending the Ties and Winning the Battle for Chinas Good Enough Market by O. Gadiesh, P. Leung, T. Vestring Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Consumer markets that are growing and changing as dramatically as they are in China demand a nimble and aggressive marketing plan from each market producer to capture market share as it evolves literally overnight. The dynamics of the Chinese market demands the development of a “Good Enough” market strategy.
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Millennials and spending/behavior comparison Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
the ages of 16 and 34—have been the subject of abundant analysis and commentary, mostly revolving around their avid use of technology, changing media-consumption habits, and entry into the workforce. As a millennial I can attest to a shift in the consumer paradigm among my
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Apple Marketing strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This essay focuses on Apple marketing strategy. Marketing strategies used by a company depends on the kind of product being sold. Apple sells non-standardized products. Therefore, they have to select marketing strategies that are depending on the product complexity. The major marketing strategy used by Apple is based on the design standards of their products.
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What Does Disney Do Best to Connect with Its Core Consumers Marketing Assignment
4 pages (1168 words) , Download 4 , Assignment
Free
For many years, Disney has been one of the largest companies which have many business segments. Hence, one of the business strategies that Disney used to connect to its core consumers is segmentation (Bui, 2012). Bui (2012) stated that Disney uses different types of segmentation. These are geographic, demographic, and psychographic, or better known as “multi-segment targeting” (Bui, 2012).
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Marketing Skills and Team for Enhancing Business Performance Marketing Assignment
8 pages (2364 words) , Download 2 , Assignment
Free
Nowadays companies face a host of issues that might cripple their functionality, and in few extreme cases might also make them obsolete. The challenges depend on the operational functions of the organization. These technologies are being employed for offering cost-effective and compatible requirements of society.
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An Empirical Investigation of Perceptions of Customers About Quality of Services Offered Banks Marketing Thesis
10 pages (2541 words) , Download 2 , Thesis
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This particular model was chosen because it has been tried and tested in other settings and its 22 item scale gives a good picture of the quality of service as it occurs in different kinds of service industries. The 22 items were grouped into five sections and participants were invited to rate different aspects of banking service.
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Selfridges Company Marketing Essay
2 pages (581 words) , Download 5 , Essay
Free
This paper intends to consider the female models as the target group from the lower market level to the upper market level. It is notable that the relationship between the target groups with the Selfridges Company is founded on the provision of quality and models bags for the beauty shows. The target group has built client –service relationship.
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Factors Influencing Customer Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Personal factors such as lifestyle and economic situation also affect consumer behavior. For example, a person who is in a bad financial situation will not be interested in an energy drink. Psychological factors include things like attitude and perception. For example, some people view energy drinks as unhealthy and unnatural.
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The Webinar as a ROI Rocket Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Things similar to webinars have the capacity to drastically reshape the landscape of traditional sales channels. The fact of the matter is that something like a webinar is exponentially cheaper than flying company representatives to a given location, catering a meal, and providing hotel accommodations for the shareholders.
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Super Bowl Ads Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Many viewers are more interested in watching advertisements than a game. Heavy advertising costs have pushed away General Motors and some other market leaders from the Super Bowl Mega event. Super Bowl
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Factors Affecting Wine Purchase Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Wine is supposedly considered and middle and upper-class product. Trying to sell it to people from the lower social class will make it seem like an inferior product. Therefore, the author can take advantage of this situation and advertise this product to people of the upper and middle social class in order to for it get the purchases it deserves.
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Apple Store Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
This store has gone through a series of expansions. The latest expansion of the store was on February 2012. Residents of Pasadena were looking forward for the new store, and as always, the store did not let them down. The
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Article Abstarct 04 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
2118). With the intention of assessing the effects of such closeness, the researchers focused principally on empirical research method. This research entailed the use of a
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Article Abstarct 04 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Winfree and his team wanted to address was how the attendance of a game or match of baseball was affected with regards to the closeness of location of the two the teams. The mode of research used in this study was both empirical and theoretical. The authors used calculations
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How Can Sainsburys Develop an Effective Marketing Plan to Position Themselves in the UK Supermarket Marketing Research Proposal
7 pages (1750 words) , Download 3 , Research Proposal
Free
The participants were also told about the extent of their association and framework related to which they would be questioned. All the guiding principles were followed as confirmed by the Human Ethics Committee and their norms for conducting the research with human subjects were followed by both the researcher and the supervisor of the thesis.
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Market Research For (Verismo Machine) by Starbucks Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Starbucks entered the single-serve coffee maker market last year with its new machine called Verismo. The market already had coffee and espresso making machines, but it is the dream of every household to have Starbucks experience at home. Starbucks is
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Application Stores of Google and Apple Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Apple application stores are better when compared to those Google mainly because they offer a wide variety of choices when it comes to downloading different products from the internet. Profoundly, Apple application stores have a large capacity for usage. The year 2010 witnessed store download of about 3 billion apps.
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United Cape Way Breton Marketing Assignment
2 pages (642 words) , Download 2 , Assignment
Free
The site’s overall layout appears professional. The colours are well-balanced, evoking just enough contrast. It does not look strikingly attractive as it uses relatively fewer graphic designs, which makes it look more simple and easy to navigate. The colour used does not appear so strong with the aid of a light background, giving it a serener look.
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A Career In Marketing Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
For the firm that I have chosen, Zara, what was unique about the firm is that its vision statement and/or corporate mission statement did not reflect the fact that the firm was ultimately focused on the consumer. Rather, the firm chose instead to focus on the environmental sustainability aspect of its product lines.
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EMBA 550 inital post week 4 Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Innovation and quality is driven by customers’ needs Key product groups are cardiac rhythm management, atrial fibrillation, cardiovascular, (implantable cardioverter defibrillators or ICDs, cardiac resynchronization therapy or CRT) and
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Market research in another country Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Russia’s climate, economic conditions, and its increasing demand for hard surface floor products make it the ideal spot for Inside Edge to introduce
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Cape Bretons United Website Marketing Assignment
1 pages (293 words) , Download 2 , Assignment
Free
The sites layout and design is framed in red and white with easy to read Times New Roman font and links which navigation simple. Context earns a score of 9, improvements which I think are possible would be the inclusion of more graphics as some pages have very few if any. Content includes text and pictures, sound and video.
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Successful Celebrity Endorsement in Real World Marketing Essay
12 pages (3620 words) , Download 2 , Essay
Free
The fans were allowed to take pictures with him, which really helped Adidas in a way of bringing awareness to the common people and bringing a good name for the company. The public sponsorship with Adidas was found to be really fruitful for both the company and Beckham. According to this unique deal, Beckham gets a cut of every boot sold at Adidas.
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Week 3 student replys Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The substance conveyed by the ‘House as a System” or ‘Systems Approach’ is that homebuilding is an integral process involving every aspect from the design and construction to the extent to which the house meets the homeowner’s
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Dump Your own Trash Marketing Essay
2 pages (593 words) , Download 2 , Essay
Free
This memo will, therefore, seek to persuade faculty members to comply willingly with the new mandate of trash emptying. Presently, the business division incurs a considerable cost on trash emptying service, which is performed by janitorial staff who on weekly basis usually pick the trash from the desk of faculty members.
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Bioterrorist Threat in the US Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
Bioterrorism is the deliberate application of disease-causing agents such as bacteria, viruses, fungus, or toxins on an enemy population. The application of biological weapons dates back to ancient civilizations when biological agents were used to destroy enemy cities. Unlike conventional weapons, biological weapons do not differentiate between enemy and friendly forces.
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Seven Cs of Website Design Elements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Community- This is a feature that allows the people who visit the website to interact by either having live chats or communicating in message boards. The advantage of that is the fact that the customers will be able to discuss the products of the company and they can also be able to give their views concerning the operations of the company. 
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Bringing in Potential Customers Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Bringing in potential customers could only be done when a synchronous message is drafted towards their domains. This will be made stringent in a manner that asks of the Furnishings for You team to reach out to the customers as and where they are. The promotional/marketing objectives are not any different from what has been propagated in the yesteryears.
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Best Value Computers Marketing Essay
2 pages (542 words) , Download 2 , Essay
Free
Some of which the company would need to bank on are: being able to choose employees that can assemble computers and at the same time provide LAN services to be able to cut on costs and build a well-rounded batch of employees and to be more open to more client calls to satisfy the quality of service that is given as it is not only a one-time thing but is a process.
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Developing Strategies to Address Strategic Issues Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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The possible barriers to realizing the alternatives are interference by the political and economic factors. For instance, various political actors in certain countries can set policies that have a negative impact on operations of the organization. On the other hand, the economic factor such as a recession can hinder expansion of facilities and receive of government aid.
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Consumer Behaviour and research Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
An interested potential buyer intending to purchase services or products will look for information concerning various corporations offering those services or products. He or she will utilize such sources like internet, and even friends (Bryman
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Financial Times Competitors Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Financial Times competitors can be classified into two categories which are the broadsheet and tabloids.  This grouping is based on the size of its publication where broadsheet is the bigger newspaper which contains quality journalism while the tabloids or the smaller sheet newspapers are the ones that are considered as less serious press.
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