Application Stores of Google and Apple - Assignment Example

Application stores Both Apple and Google have great application stores. However, further outlook into these apps shows that a difference exists between the two companies when it comes to the efficiency and effectiveness of the app. Apple application stores are better when compared to those Google mainly because they offer a wide variety of choices when it comes to downloading different products from the internet. Profoundly, Apple application stores have a large capacity for usage.

For instance, documented evidence shows that year 2010-witnessed users of the Apple application store downloaded about 3 billion apps in some of the most popular gadgets, which include the iPod, iPhone, and iPad (Pak, 2011). On the other end, Google only managed to keep some of its products popular where the number of clients using their app was used to determine the company’s application store superiority. Compared to Google’s Android operating system, Apple’s application stores are better since users maintain that they are safe for storing data and allow easier access from whichever Web-activated device (Gale Emerging Industry Overviews, 2011).

If all brands had a mobile app, it would be great for application store users. However, due to a number of reasons, it is not advisable for all brands to have a mobile app. For one, most people who use apps feel grateful to app developers yet they do not understand that these app developers may be misleading many times. Actually, when a customer abandons an app after using it once, it turns out that the high download numbers happen to be part of the high churn rate present in the world. This is not good at all and therefore not all brands should have a mobile app (Pak, 2011).

In conclusion, some of the success factors that would be substantial for any mobile application include simplicity and planning. In this case, the former means that there will be broad awareness that will enable the manufacturer to understand the needs of a customer (Gale Emerging Industry Overviews, 2011). On the other end, the latter would help the customer be in a position to choose wisely from the many apps out there in the market.