Case Study - Essay Example

Download file to see previous pages Apple has offered many free applications to the consumers which is attractive and using this strategy they want to attract the customer to use their paid applications. The strength of Google is their strong internet search engine. The C.E.O. of Google was in the board of directors of Apple. But when Eric Schmidt stepped down from the position then the competition became intense between the two companies. Google has acquired AdMob which is the maker of sells banner ads. Google has also support the manufacturers of the handsets so that they run the Android operating system and can access the services online. In contrast Microsoft is not the frontrunner in the mobile computing industry. They were unable to make such progress in the mobile computing market when their Windows operating system is in 95% of the PC s of the world. Question 2 Mobile computing environment used to move along with the user and it provides information to the user anywhere and anytime (Talukdar, p.6). Mobile computing is important for the firms as the future of internet searches depends on mobile computing. The research firm Gartner also predicted that the mobile internet search market will grow to 23.5% of searches in 2016. Three firms Apple, Google and Microsoft are the three big firms in the information technology industry. For capturing the future market these three firms should develop the mobile computing, which will be the dominant technology in future. The mobile internet platform offering of Apple consists of various App store provided which is popular. Google also provide Android OS which is one of the dominant players in the market beside the iOS of Apple. Google develop the App which is not developed by Apple like the multiple applications can’t run at once in the offerings of Apple. But Microsoft is far behind in this competition of mobile computing. Question 3 The application stores of the mobile computing means the different application of software that the user can use. The application should be user friendly and innovative so that the customers get interested in the products. Some applications should be provided in free, which are attractable, so that the customers start to use the application of that brand. After that the customers would be interested in the paid applications of the brand. Apple has applied that strategy and they were successful. Another criterion is that the applications should be able to run in the system simultaneously. Apple has failed to do so. In this area Google has developed their technology. In the smart phones of Google the users can use some applications simultaneously. If a company which has failed to meet the customer expectations in the mobile applications then the company would stay back in the competition. Question 4 From the researcher point of view the business model of Google will prevail in the epic struggle. Microsoft has not so chance in the current scenario. They were unable to catch the mobile computing market among the three companies. If the company patch up with Apple then there would be little chance of profit from the mobile computing industry. Apple is the frontrunner in the industry but probably they will be unable to develop much from this current position. It is a fact that the Apple users can not use multiple applications simultaneously, which makes it not so user friendly. It is also a fact that a company can’t expand their profit only using their loyal customer base. They need to develop new applications which are ...Download file to see next pagesRead More