Factors Affecting Wine Purchase - Assignment Example

Market, This paper has picked alcoholic beverages, wine in particular, to discuss how, cultural, social, personal, and psychological factors might affect their purchase. Cultural InfluenceA lot of cultures believe that wine should be consumed by people who have attained at least a minimum age of 18. Selling wine to people below the age of 18 can make the wider market keep off your product (Camillo 64). Therefore, I can take advantage of this situation and restrict the sale of wine only to people above the age of 18.

I can price the product at a level, which only grownups can afford and also during advertisements maintain the notion that the product is not for sale to people below the age of 18. Social InfluenceWine is supposedly considered and middle and upper-class product. Trying to sell it to people from the lower social class will make it seem like an inferior product (Camillo 67). Therefore, I can take advantage of this situation and advertise this product to people of the upper and middle social class in order to for it get the purchases it deserves.

The product will be packaged in relatively expensive cases in order to give it that wealthy touch. Personal InfluencePersonal influence can also be tied to social influence whereby people who consume wine want to be seen as people with wealth or class in society (Camillo 72). That is why when we visit people they insist on offering us wine to prove their class. Therefore, I can incorporate a renowned public figure during the advertisements of the product in order for people who consume it to feel associated with the figure.

Also, the casing of the wine will have a picture of the person, which will attract more people to it. Psychological InfluenceA lot of people perceive that taking alcohol will give them the happy mood they have been longing for (Camillo 88). Therefore, during advertisements, a happy person should be incorporated in it in order for buyers to also want the same feeling. Happiness is priceless; hence, the price of the product should replicate what it gives to the consumers.