Download file to see previous pages...
Inside Edge feels Russia is an ideal market for its new product offering. The average temperature throughout the year in Russia is 39 degrees Fahrenheit (Climatetemps.com, 2012). The warmest it gets on average is 75 degrees Fahrenheit, proving to be one of the colder countries on the planet (Climatetemps.com, 2012). These temperatures alone justify Inside Edge’s entry into the Russian Flooring market similar to Can-A-Floor’s home market of Canada (hence the name). According to "Global Research & Data Services" (2013), “Russian demand for flooring has been growing strongly with an average growth of 10.6% per year between 2002 and 2008. The situation in the market seems to be rather attractive for foreign flooring companies as the growth is predicted to continue in the following years (Global Research & Data Services, 2013). Because Russians see flooring as a way of establishing a comfortable living, the demand for these products is expected to continue to increase through 2015 (Marketresearch.com, 2013). This encouraging trend and high demand justifies the entry into the flooring market for any flooring manufacturer.
Can-A-Floor is an engineered floating floor, similar in concept and design to a laminate, but with a heating element built in. Currently the most popular types of flooring in Russia are laminate and hardwood (Marketresearch.com, 2013). With Laminate being one of the top two popular flooring materials in the Russian market, Inside Edge can easily justify entering the market with its Can-A-Floor. Russia also is experiencing a declining unemployment rate along with a rising demand for new housing with its expanding middle-class (Marketresearch.com, 2013). The flooring market in Russia is on the rise with a trending increase in demand for all flooring products, home ownership on the rise, and unemployment slowing. These facts show the sustainability of the market while justifying Inside Edge’s entry into the market.
...Download file to see next pagesRead More
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
Marketing research in the time and age of today has attained a great deal of significance mainly due to the fact that it finds out the important details and extracts the much required information regarding audiences, target profiles, segments and their respective behaviors when the products and/or services reach out to them.
Prior to launch of new product as well as for existing ones firms also conduct market research on and off for gaining insight about current market status and standing of the product. This research is aimed at exploring customer perception of Kit Kat which is a renowned chocolate brand.
Budgeting is vital link to the management of public expenditure. Public expenditure is the cost of goods and services bought by the government for the country. These are capital goods, consumption goods and
/ services with the needs of a foreign market has been, traditionally, a challenging task, mostly because of the strong turbulences that characterize the international market. Indeed, products, which are quite successful in a specific market, may not be welcomed in another
pite the fact that all the soldiers are undergoing the same kind of treatment in the hospital, thus being treated equally by the physicians and the outsiders, the American soldier is in the hospital because of an accident he faced, which caused injury to his knee and leg
It lies between latitudes 49 degrees north and 45 degrees south. Its longitudes are within 23 degrees east and 16 degrees west. It is covered with plain land as more than a half of its landscape is rolling plains. The little Hungarian plains and Great Hungarian
In general, the United States has strict immigration policies; in addition to enforcing existing measures, it has introduced new ones, including the construction of a fence along the Mexico–U.S. border to curb illegal migration into the
1 Pages(250 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Market research in another country for FREE!