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Marketing Essays

Result for Subject Marketing:
19702 essays
Islamic Banking Experience of Pakistan Marketing Book Report/Review
17 pages (4362 words) , Download 3 , Book Report/Review
Free
Islamic banking has begun to emerge as a key feature of the banking sector in Pakistan since the creation of the first Islamic bank in 2002. The experience of Islamic banking in surrounding countries has been mixed and so this article seeks to investigate the performance of Islamic banks in Pakistan, with an emphasis on customer service.
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Food Ads That Are Like Wolves in Sheeps Clothing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The Social Cognitive theory contends that personal, behavioural and environmental factors interplay in creating patterns in behaviour, and advertising being a great part of their environment can really have a strong impact. Taking away food ads that push consumers towards unhealthy choices will make healthy eating much easier for everybody.
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Cubas Importance in Global Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper states that the limited participation of Cuba in international trade has left millions of consumers across the globe yearning for her locally produced goods. From rum to cigars to coffee, Cuba significantly challenges the United States when it comes to global marketing.
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Business Model of Next Retail Marketing Essay
9 pages (2789 words) , Download 3 , Essay
Free
Technologies are improving for competition to improve their customer relationship management programs and also improve convenience in service which poses competitive threats and risks to Next. Seeking new methods of differentiating whilst other rivals seek these strategies would be of considerable benefit for long-term corporate positioning for the retailer.
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Evaluates the main developments( history) of customer relationship Marketing Literature review
1 pages (250 words) , Download 2 , Literature review
Free
Most companies were not clever regarding having individualized customer relationships before the coming of customer relationship (Buttle 2008). The following literature review looks at the developments of customer relationship. The early edition of
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Marketing Communication of the Hewlett-Packard TV Marketing Essay
6 pages (1788 words) , Download 3 , Essay
Free
De Pelsmacker and Geuens (1999) stated that positioning the product entails placing the product at the right place in the mind of audiences. For audiences under the age of forty-five years, the marketing communication will inform them that the product is part of technological advancement that they should adopt it to stay relevant.
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The marketing communications plan for ultime HP TV Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The plan focuses on the launch year for a new in-home entrainment system released by the company, which is known as the Hewlett-Packard TV pad.
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Marketing plan development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Retail food chain giants like Mc Donalds, KFC, Pizza Hut, Subway, etc. are all present in the market. As far as buying behavior is concerned, due the recent economic breakdown people of UK (Europe in general) look for cheaper
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Rising tech firm Asus seeks to improve U.S. brand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The central theme of the article was on announcing the impending launching of a new product which was reportedly a collaboration between Asus and Google. From the success of the Nexus 7, the author disclosed that the upgraded product was designed with the aim of “jamming in greater processing power, making the battery last longer and thinning the display”
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The Marketing Strategy of Toyota UK Marketing Essay
11 pages (3396 words) , Download 3 , Essay
Free
The evidence would suggest that lower-cost products with enhanced features and benefits would be satisfactory for the price-sensitive markets. However, Toyota is unable to capture additional market share, thus emphasising the problems occurring with the high volume of recalls that could be preventing the business from capturing new markets.
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Environmental Sustainability in Fashion Supply Chains Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
The paper has pointed out that the personal beliefs and value systems of customers can direct the purchasing decision of customers while purchasing eco-fashion products. Knowledge about the benefits of sustainability of eco-fashion products can direct the purchasing behavior of Generation Y customers.
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Analysis of Black Eyed Peas Band Case Marketing Assignment
3 pages (915 words) , Download 3 , Assignment
Free
A CEO recognizes that he had never seen someone dealing with others like Will.i.am did. In this, he visualizes professionalism in carrying out duties and roles. The consistency of the band is also something to identify. The band remained true to their calling in offering the best to the public as far as advertising is taken into consideration.
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Bucking the Trend on the UK High Street Marketing Essay
14 pages (3693 words) , Download 2 , Essay
Free
The organization should introduce loyalty cards as done earlier by the retailers in the industry. This would give the company a chance to create a bond with the customers. With these loyalty cards, the customers should be provided with discounts on certain items. This will help the company to enhance its sales and revenues in the market.
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Fashion Marketing Management - Hugo Boss Marketing Essay
11 pages (3165 words) , Download 3 , Essay
Free
The essay analyzes Fashion Marketing Management of Hugo Boss. The company is based in Metzingen in Germany, having around 10,000 employees working for the company. The annual sales generated by the company has been recorded at EUR 1.7 billion in fiscal year 2010 and has taken a position among the most popular clothing manufacturers.
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Marketing to Teens via Music Marketing Essay
7 pages (1947 words) , Download 2 , Essay
Free
Coca-Cola campaigns like the song “Can You Feel It” which features Coca-Cola signature 5 note melody by an emerging UK band “One Night Only” is one of the examples interacting with consumers where the youngsters can upload their video enjoying coke if they want themselves to be a part of the interactive video of the song.
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Advertisement and Promoting Marketing Assignment
7 pages (2042 words) , Download 2 , Assignment
Free
Statistics show that 90% of children exposed to secondary smoking, as a result, are exposed to the danger by their own parents (Weinberg, 2009). These people disregard the effects of smoking so much that they expose other members of the public to smoking. Try suggesting to a smoker that they are offending you by blowing smoke in the air and you will receive a hostile reaction from them.
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International Marketing Strategy for Multinational Company Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
This research will begin with the statement that the leading organizations in the present era are trying to capitalize on the advantages that are created due to globalization. Several factors like economic development, modern and advanced technology, skilled employees and several macro- and micro factors are influencing the organization to do a global expansion.
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The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
42 pages (10364 words) , Download 2 , Essay
The fact is, price changes that increase the price of a product or price changes that decrease the price of a product can have equally adverse impacts on consumer purchasing behaviour, consumer preferences, and consumer perceptions of brand quality and therefore may negatively impact consumer brand loyalty.
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The Effect of Sudden Price Changes on Consumer Purchasing Behaviour Marketing Essay
52 pages (10046 words) , Download 2 , Essay
Toyota has also identified its consumers that care more about design, strength, and travel capacity as well as luxury, comfort, and status symbols as manifested by its SUVs. The SUV appeals to the status symbol thinker who is less concerned about price as long as the SUV meets those personal needs and desires.
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Benefits of Mobile Banking Marketing Assignment
2 pages (528 words) , Download 2 , Assignment
Free
According to security experts mobile banking is safer as compared to internet banking. However, there are various security threats. Users can be exposed to fake messages known as ‘smishing’. Each and every device may not have the facility to perform mobile banking. There are certain banks that do not even provide the facility of mobile banking.
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Pay per Click Campaigns Sales for the Lead Generation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The words arrangement is to capture the attention of the insecure in the society, they are user friendly and give confidence to face this condition and show there is hope from Alba Botanica® Natural Hawaiian Skin Care Products.
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Operation Management of Best Buy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Ltd for $180 million (Kwok, Dornbach-Bender & Lange, 2009). It started with opening a single store in Shanghai. Later on, expansion saw the company open five more stores in Shanghai, plus three others in neighbouring cities. Moreover, in 2009, Best Buy
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Increasing Canadians Pride in Their Capital Marketing Essay
6 pages (1663 words) , Download 2 , Essay
Free
The results from the Ipsos-Reid indicate that there is a need for a comprehensive evaluation of the target segments identified by the NCC. There should be precision in the definition as this will help determine the best methods of delivering the chosen message. A targeted approach is the most appropriate given the budget constraint.
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Gillete: Product and Marketing Innovation Marketing Case Study
2 pages (500 words) , Download 11 , Case Study
Free
The company may not be facing stiff competition at the moment but judging from its history the likelihood of facing a tougher competition cannot be ruled out for the company. Generally it is
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Logistics and Supply Chain System in the European Union and Its Application in Zara Marketing Research Paper
22 pages (5500 words) , Download 3 , Research Paper
Supply chain networks have undergone transformations due to the constant changes that have been taking place in the business environment. The impact of globalization has impeded organisation to undergo different types of joint ventures and strategic alliances. Many partnerships have formed amongst organisations since the emergence of globalization.
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Marketing Plan: Ikea Estate Marketing Assignment
12 pages (3225 words) , Download 2 , Assignment
Free
Different political and economic aspects of the external business environment of the country have become quite strict and tough for the real estate industry. In such changing business environment, low-cost wooden houses offered by the company to its customers are quite helpful for the company to gain a competitive position within the existing marketplace.
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Comprehensive Market Diversification to Morocco Marketing Research Paper
12 pages (3632 words) , Download 3 , Research Paper
Free
The government of Morocco makes a great supervisory role in regulating fast food products which are aided by the ever-increasing power of the media (Doyle 54). In Morocco, an economic and political system is undoubtedly influencing the dining policy, which ultimately will determine the rise and fall of the fast-food industry.
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Marketing Management of Arimount Marketing Assignment
5 pages (1335 words) , Download 2 , Assignment
Free
Competition in the world of business today has called for companies to increase their marketing strategy. It is the task of the producer to ensure that the products produced are of satisfactory standards.  The company should implement or chip in ideas that can compete globally and be of international standards.  
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The Opportunities and Challenges of Chili Grill and Bar Marketing Assignment
8 pages (2402 words) , Download 5 , Assignment
Free
The global business environment exposes the organization to increased opportunities in terms of marketing goods and services, expanding market shares, and exploring emerging market needs. While global marketing prospects are alluring, the key challenge lies in understanding the new markets and trends that shape consumer decisions.
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The value of marketing research to organizations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that marketing research provides firms with marketing information, which is important in improving marketing intelligence, and capacity to enhance both strategic and tactical decisions.  As a strategic tool, marketing research provides strategic marketing information for corporate growth decisions.
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The Marketing Strategy by Nestle Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
The formula relied on mixing with water which created a problem for the women especially those who cannot access clean water. The effect of the contaminated water was the death of infants which was blamed on the nestle product leading to the ban of the product in the country and in parts of Europe.
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Consumer Behaviour Assignment: Three Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In this case, there is a dire need by the consumer to stop smoking, whilst the marketer aims at categorizing the marketer on the basis of needs for instance, segmenting clients on the basis of their needs. As seen in the work of Lamb, Hair Jr. & McDaniel (2008),
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The Impact of Branding on the Purchase Decision of Consumer Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Branding has helped companies to build loyal customers for their products and services. Moreover, it has also emerged as one of the most important elements of the marketing strategies of a firm. This study is about
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Strategies of Mandarin Oriental Hotel Group Using Five Forces Theory Marketing Essay
4 pages (1345 words) , Download 5 , Essay
Free
Five Forces Theory is generally used by the business managers of different organizations for comprehending its strengths as well as weaknesses in this highly competitive business market. The theory comprises certain imperative factors that can be better understood with the help of the following graphical representation.
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The Fashion Channel Case Marketing Case Study
3 pages (750 words) , Download 12 , Case Study
Free
By using the “fashionista” segmentation method as an alternative, the Fashion Channel has both an advantage and a disadvantage. From the case as given by Stahl, the base number of some the years used is capable of producing a net income of more than $100 million.
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Product Launch Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
The success Kudler has found in California and its domestic country of Canada, has influenced Kudler to expand its organization across seas to
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Help writing executive summary of advertising plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
e company that is geared towards expansion of its market share, Starbucks strengths include prestige image, high revenue, strong ethical values and innovation. The company has the opportunity to attract consumers enjoying holidays and to create strong loyalty among its
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Best buy canada : the 4 P's of Marketing Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
The marketing mix of Best Buy Company has attracted the middle class in the Chinese market. The company has identified the needs of the Chinese consumers who are trying to fill up their houses with electronics. This is entirely different from the American or
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Individual Reflective Journal Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
These dissertations even assist students in getting involved with institutes and organizations that are related to their field of work and they
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Culture and Tradition in Measuring Quality of Service and Customer Satisfaction Marketing Book Report/Review
7 pages (1859 words) , Download 2 , Book Report/Review
Free
This paper is a comparative study of service quality and customer satisfaction in Islamic and conventional Pakistani banks. The background to banking in this country has been rather turbulent in recent years due to “unstable policies and uncertainty.” Islamic banking has begun to emerge as a key feature of the banking sector in Pakistan since the creation of the first Islamic bank in 2002.
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The Entry Strategy and Marketing Strategies Marketing Outline
1 pages (411 words) , Download 10 , Outline
Free
It will involve market Penetration into the UK market. Secondly, there will be market development of the product in the UK. Thirdly, there will be product development of the American hot dog cart into the UK market. Lastly, the American hot dog cart will be exposed through a stage of diversification to improve on the carts used for transporting hot dogs.
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Principles of Strategic Marketing Management Marketing Essay
16 pages (4492 words) , Download 5 , Essay
Free
The strengths and weaknesses of the firm’s current marketing strategy would be described as follows: a1) extremely high range of products (2012 annual report, p.3), a2) a particular scheme, the ‘AppleCare Protection Plan’ (2012 annual report p.5) has been introduced by Apple for ensuring customer support is kept at significantly high levels.
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The Success in Advertising Products Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Depending on the prevailing culture of the people, themes used in advertisements could either give the product a strongly positive or negative impact. Certain themes such as the use of non-humorous forms of advertising like artistic development and heartfelt moments reflect the values of the society such as caring for others.
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Targeting and Positioning of a Product Marketing Essay
2 pages (771 words) , Download 2 , Essay
Free
Talking on this note, it has to be said that positioning falls in the subdomain of STP strategy and it can be said having the right product positioning provides a tremendous benefit in the process of increasing the sales of the product and thereby generating a high amount of revenue for the company (Sengupta, 2005, p. 7).
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Discriminations in Apartment Complexes Marketing Case Study
1 pages (467 words) , Download 2 , Case Study
Free
What I can recommend for management is that they should adhere to a “fair share” of the metropolitan area’s African American tenants. They should not use the inability of African Americans to pay rent on time as an excuse. That is, they should give all people equal chances regardless of their race or gender.
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A Communications Campaign to Help Starbucks Overcome the Negative Publicity Marketing Assignment
10 pages (2973 words) , Download 5 , Assignment
Free
Marketing communication objectives are aimed at running a campaign to promote the product to the target audiences to improve the product sale. The basic features of marketing communication objectives are to publicize the company and promote its products, to build brand image, to retain customers, and build loyalty.
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Abacus Business Solution Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Companies around the world are trying to speed up their system of operation in order serve a maximum number of customers. To speed up the operation process, companies are implementing several tools and techniques; Point of Sale system is one of them. POS terminals are the places where the transaction between the buyers and sellers are completed.
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Stakeholders of Riverview Regional Medical Center Marketing Case Study
5 pages (1414 words) , Download 7 , Case Study
Free
The RRMC could recruit individuals for treatment with off-site allied partners, sharing revenues for each patient sent by the RRMC. This would build a referral network and, if effectively promoted, gain female market attention related to competency and efficiency. Reinforcing that it is a capacity issue and not a financial issue could change negative image problems.
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Tory Burch Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
It was launched in February 2004 and has since then grown to national and international levels by being awarded and ranked high in the pyramids of classifications. This one stop shop for women accessories has a management that has ensured maximum accessibility
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EMBA 550 MArketing initial post week 6 Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Direct channels move the product directly from producer to user, while indirect channels have one or more intermediaries between them (Longenecker, et al., 2010, p. 410). To reach
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