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Marketing Essays

Result for Subject Marketing:
19930 essays
Social Media Marketing Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Tecno-Pocket Friendly is a unique, strategic and result-oriented marketing strategy. This is the ultimate marketing strategy for this smartphone because it is designed in a manner factoring all the social media platforms. Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and Google+ are all covered by this extensive plan.  
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Email Marketing Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
In order to carry out email marketing effectively an effective email template need to be designed. This may involve different types of
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Marketing Strategies of Tesco Plc and WM Morrison Supermarket Plc Marketing Essay
11 pages (3185 words) , Download 3 , Essay
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The UK retail industry contributes about 16% of its total economy. The major retailers in the UK have shown optimism towards the sales prospect of 2015. 76% of the retailers have reported that they are expecting huge sales growth as well as a high level of investment and employment by the end of 2015.
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Competitive Marketing Strategies Marketing Coursework
1 pages (531 words) , Download 2 , Coursework
Free
The move by the travel agency industry to employ the distribution method of using the internet for ticketing had implications for them.  The first implication is enabling the travel agency to have a competitive advantage over other competitors. Besides, the agencies were able to save on ticket distribution costs by the use of differentiation strategies. 
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Major Factors Affecting Waterstones Marketing Marketing Essay
9 pages (2417 words) , Download 2 , Essay
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The former consists of the company itself, customers, suppliers, marketing channels, and competitors. The latter is a sum of larger forces which could be environmental, cultural, societal, technological, political-legal, economic, and demographic. Like any other company, Waterstones is facing an ever-changing and turbulent marketing environment.
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International Commerce Ethics Marketing Essay
4 pages (1292 words) , Download 2 , Essay
Free
The behavior of customers are influenced by their culture, thus marketing efforts have to align with the preferences of the international clients. This paper studies how ethics affect a company’s decision of entering the German market. Riordan Manufacturing is a global leader in the plastics industry with annual sales of over $46 million dollars a year.
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Consumers as Victims of Fashion Manipulation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The present-day man is in the hunt for perfection. Modern studies reveal that the attire of a person reflects his personalities and can even decide the day of a person. Many times it proved right but many times a lot of over-emphasis was given to the same. The media manipulated the consumers to fall victims who are irresistible to buying things.
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The Globalisation Strategy for Volkswagen in China Marketing Case Study
12 pages (3444 words) , Download 3 , Case Study
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Volkswagen is one of the major players in the Chinese retail market. Hence it has a basic understanding of the nation’s dynamics. Now if the company sets its own production plant, it will be quite easy to develop an effective business strategy. The company will manufacture cars both for Chinese customers as well as for international customers.
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Role of Walmart in Its Channel Network Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Walmart’s centralized approach and the number of sales it makes every year gives it the power to act as a leader in its channel. The network that Wal-Mart has built up over the years is the rationale for its powerful channeling. The service strategy at Walmart is satisfying its customers and building long-term relationships with them.
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Pricing Strategy For Live Face Product by Blue Team Focus Marketing Assignment
1 pages (285 words) , Download 3 , Assignment
Free
The erosion of the value of money as a result of economic and market factors. This reason also forms part of the justification why the Blue Team Company should consider employing a versatile pricing strategy for their new product in order to maximize return on investment, increase product competitiveness, emerge successful in a competitive market.
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Discussion Week 8 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
To learn more about the product I did some extensive research into the perfume industry. The use of personnel selling was important for my business to generate revenues. One of the most rewarding experiences occurred with a recurrent
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Advertising as an Important Marketing Tool Marketing PowerPoint Presentation
5 pages (1531 words) , Download 3 , PowerPoint Presentation
Free
It is essential to state that the advertising medium is widely used in the United Kingdom. There is a rise in advertisement spending by 8.1% since the year 2009. New kinds of mass-market advertisers are continuously created in emerging markets, which facilitates the fast growth of advertising as a medium.
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Target Marketing Marketing Essay
1 pages (369 words) , Download 2 , Essay
Free
It is very significant to identify what types of people are interested in purchasing Pradaxa. When the correct market for Pradaxa has been identified, the product would be easily sold. The company is attracting a few people who are in dire need of Pradaxa, it is important to search for a remedy by focusing on large and correct market segments.
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Saudi Stock Market Marketing Research Paper
7 pages (2005 words) , Download 2 , Research Paper
Free
The Saudi Stock Market in the last years has witnessed a massive fluctuation in its performance, which led to a huge fear in the market due to different reasons. For most investors, the risk of any investment is the return. As such, the volatility of stock market returns is a fundamental task for financial markets.
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The Webinar as a ROI Rocket Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Things similar to webinars have the capacity to drastically reshape the landscape of traditional sales channels. The fact of the matter is that something like a webinar is exponentially cheaper than flying company representatives to a given location, catering a meal, and providing hotel accommodations for the shareholders.
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Week 3 Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Some of these demographic differences are on gender, age, and occupation. It would therefore be important to base the segmentation on demographics that
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Size and Scope of the Market in Aberdeen and Beyond Marketing Essay
4 pages (1369 words) , Download 2 , Essay
Free
According to the findings of the paper, it can be said that in the past 10-15 years the number of advocates has increased considerably in Scotland. The reason behind the increasing number of lawyers can be evaluated through growing figures according to which the numbers of advocates in Scotland have increased from 250 to 470 (Crown, 2006). 
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Customer Lifetime Value (CLV) Marketing Essay
1 pages (250 words) , Download 9 , Essay
Free
It is one of the leading international food-service retailers serving 52 million customers with over 30,000 restaurants in more than 99 countries. More than 70 percent of the company of the company are operated and owned by independent local women and men. I. CLV aids in
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Marketing Strategy for a New Product Marketing Admission/Application Essay
10 pages (2776 words) , Download 2 , Admission/Application Essay
Free
The company operates under a mission statement that states its position and purpose. The mission statement stipulates that the purpose of the business operations is to bring new opportunities to the world's most impoverished population. The company uses the criteria for the balance of payment to create markets for its products. The criterion is useful in that it creates markets from existing needs.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Essay
14 pages (4276 words) , Download 2 , Essay
Free
The main competitors and their product mix are also analyzed. This is followed by an in-depth analysis of the company in terms of the 4ps, SWOT, PESTEL of the external environment of the company. This is followed by a strategic analysis of the company and design objectives of the company derived from SWOT.
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Alfuttaim Motors Toyota Marketing Essay
6 pages (1628 words) , Download 2 , Essay
Free
Al-Futtaim motors control a huge network of showrooms as well as service centers. Its main principles are engagement, integrity, and transparency towards its customer base (Alfuttaim Motors LLC, 2015). The following discussion is going to give a comparative market analysis of Alfuttaim Motors Toyota.
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Definition of Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Marketing concerns thinking about the business in terms of customer needs and satisfaction of their needs. All the tricks and techniques of having people who are willing to exchange their cash for a product refer to
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Business-to-Business Marketing Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
As the paper outlines, communication has always been one of the most significant and fundamental strategic areas of an organization's success. A company may have the best or most innovative services and products, but if it’s internal and external communications are not strong, then the demand for the products or services raises a flag of concern (Moore, 2011).
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Business Opportunities for The Angles Marketing Coursework
10 pages (2129 words) , Download 3 , Coursework
Free
The Angles provides high-quality architectural services for its customers at premium rates offered in the market. The Angles aims at providing architectural services, logistic support, and consultation at the lowest prices, at the same time, maintaining its operations efficiently and fulfilling the requirements of the target market.
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Marketing to Teenagers on Social Networking Sites Marketing Dissertation
6 pages (1500 words) , Download 2 , Dissertation
Free
Social networking sites have gained a significant foothold on the society in recent times. Teenagers and older generations alike are taking to the social media in a bid to getting their information on to the public. There is no limit to the possibilities that these media create. MySpace, Facebook, and Twitter are the most common social sites today.
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Case Study on Lever, Ltd* Marketing Case Study
2 pages (500 words) , Download 30 , Case Study
Free
One thinks that advertising budget should be allocated to the area where one’s target market is greater in number. An effective marketing strategy is one which involves target
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Electricity Consumption in the Fourteen United Kingdom Household Appliances Marketing Essay
3 pages (963 words) , Download 2 , Essay
Free
This report gives a clear indication of data collected from Electricity consumption in fourteen United Kingdom household appliances. The report has detailed data on how this household used their Information Communication Technology equipment as a form of entertainments gadgets. The report will support and point out ways in which these homes behavior have in terms of electricity consumption.
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Communication in Economics Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
One of the most agonizing conversations that retirement planners confess they have with their customers is the one where such planners tell customers that they do not qualify or are not yet ready to retire because their savings are
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Learning Skills and Weaknesses Marketing Coursework
6 pages (1591 words) , Download 2 , Coursework
Free
While I can be able to accurately spell most words in the English language, my grammar and punctuation are slightly less than perfect, while I am well aware of exactly where to use some of the more common punctuation symbols such as full stops, commas, and question marks, I am at times however confused when it comes to the use of some of the lesser-used symbols.
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The IMC Plan Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
According to the research findings, it can, therefore, be said that the TCL IMC plan depicts the TCL products as superior, accessible and affordable. Equally, the plan addresses the response of consumers towards prices and quality of the products, particularly when making decisions on what product to buy.
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Tim Hortons in India Marketing Coursework
14 pages (3697 words) , Download 5 , Coursework
Free
Tim Hortons was founded in 1964 in Hamilton, Ontario. The company has grown by leaps and bounds to become one of the largest quick-service restaurant (QSR) chains in Canada. Tim Hortons has always focused on providing the highest quality fresh food at reasonable prices to its customers. The chain is also well known for its top-notch service and community leadership.
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Santa Fe Grill Restaurant Survey Marketing Essay
15 pages (2464 words) , Download 2 , Essay
Free
In regard to the first hypothesis, the 2 samples have been used; the sample came from different people who are not matched. In this case, the samples are independent of each other. Therefore, the appropriate test for testing this hypothesis is the independent sample t-test, which is used to find out if there is a difference in the attitude to catalog shopping between men and women.
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Thank-you Letter to the Customer from The High Technology Company Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The High Technology Company was established in 2011 and within three years it has emerged as one of the best computer supply company in the market. We are, therefore, pleased and grateful to present high-quality services to you (Kennedy 43).  With the IPad, you do not need to be in the office for you to carry out office work.
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Consumer Brand Building Strategies Marketing Essay
3 pages (899 words) , Download 2 , Essay
Free
While firms manufacture products, they do create brands. Building a brand-ambitious culture is a lifelong binder to a custom that takes time, design, and persistence, which produces intangible outputs such as greater customer satisfaction, fewer customer defections, reduction in price sensitivity and more referrals.
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Market Research Problem of Cessna Aircraft Marketing Essay
1 pages (293 words) , Download 2 , Essay
Free
The market research problem is the information that the marketing manager needs to have to solve a problem that is affecting the organization (Aaker, 2011). In the case of Cessna Aircraft, the marketing manager needs to know whether the company’s adverts are putting off women who have the potential to train as pilots. 
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Competitive Positioning Strategy and Generic Recommendations for Management Marketing Essay
13 pages (4124 words) , Download 3 , Essay
Free
Competitive positioning has been noted to have both theoretical and practical underpinnings. Theoretically, a company may use Bowman’s strategy clock to identify its competitive positioning strategy. This is because Bowman’s strategy close helps companies to identify their unique competitive positioning based on their products or service and the pricing model they want to use with these.
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Marketing Strategy for CompuLanguage Marketing Essay
12 pages (3573 words) , Download 4 , Essay
Free
CompuLanguage is a newly start-up language tutoring services Company within the Philippines and Indian market. Our primary services are offered in the Philippines while offering the same services in India as well. This venture is in fact a beginning opportunity for an educational need due to the large growth of call center services and their need to fulfill customer satisfaction.
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Corporate Responsibilities and Marketing Strategies Marketing Assignment
9 pages (2454 words) , Download 3 , Assignment
Free
The author states that in the contemporary world, the power of certain business corporations is tremendous. For instance, it is already hard to think of Apple as a fruit rather than a company. In this context, the extent of influence conducted by Apple Corporation goes beyond the national borders of the USA and covers almost all the contemporary world.
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Expanding into the European Market by Abercrombie and Fitch Marketing Essay
12 pages (3326 words) , Download 6 , Essay
Free
Its expansion into European markets has generated high revenue margins. There are differences in the context of consumer taste and preferences in these two markets. Adaptation strategy is denoted as the most appropriate one for the European market. This would enable the firm to address differences and take proactive measures.
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Designing and Developing for Google Glass Marketing Essay
4 pages (1221 words) , Download 2 , Essay
Free
The world is full of many opportunities that help to meet people’s needs. Determining the product remains the main challenge because the company should meet business objectives, make profits, and conform to the operational requirements related to the business. As a result, not all business ideas are viable hence the need to do thorough research before undertaking a business project.
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Factors That Impact on Consumers Price Sensitivity Marketing Essay
3 pages (750 words) , Download 2 , Essay
According to the research findings, it can, therefore, be said that price sensitivity varies from one product to another. It is important for a marketer to note pricing of the products that could affect the consumption and demand by the consumers. This could, in turn, result in the increase or decrease in sales and also revenue.
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Celebrities Endorsement Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The rise of consumerism can greatly be dependent on the endorsement of celebrities through numerous advertisement techniques. In so doing, celebrities create ideological frameworks in the society and influence to conform to set ideologies. Thus, they act as socialization agents through which people identify themselves with.
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Marketing Foundations and Applications Marketing Assignment
8 pages (2176 words) , Download 2 , Assignment
Free
In the UK people’s view of themselves influence the products which the companies should offer. Emphasis on individuality and self-expression encourages the business organization to offer products that are viewed as status and individuality symbols. On the other hand, companies should also consider the religious beliefs of their target market.
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Business Continuity Management Marketing Essay
1 pages (388 words) , Download 2 , Essay
Free
After the president, Obama prohibited drilling in new places before the cause of this explosion was known, the CEO of the BP Company Tony Hayward spoke. He said that the company would take responsibility for the spill, pay all genuine rights, and be responsible for the clean-up cost (Jennings 365).
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Marketing Methods to Create Companys Strategy Marketing Coursework
6 pages (1742 words) , Download 3 , Coursework
Free
Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (The American Marketing Association). The procedure of marketing is very complex as it begins by accessing particular products, their target market, and then the selection of the most appropriate marketing method.
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ISO 9000 Certification Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The quality management system of any organization focuses on the policies of the organization, the rules and regulations being followed by the organization, and also focuses on the requirements of satisfying the customers. The policies of the organization should be developed in such a way that ensures that customers are satisfied with the products.
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Operation Management of Best Buy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Ltd for $180 million (Kwok, Dornbach-Bender & Lange, 2009). It started with opening a single store in Shanghai. Later on, expansion saw the company open five more stores in Shanghai, plus three others in neighbouring cities. Moreover, in 2009, Best Buy
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Justification of Vendor ROI for a Major Equipment Used in Radiology Marketing Assignment
9 pages (2395 words) , Download 3 , Assignment
Free
The variance analysis is very necessary to analyze the proper allocation of the budget and getting proper returns. A variance report is the internal channel of communication between the top management and the line managers. It analyzes the efficient usage of the resources and the budget that has been allocated for a particular department.
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PEST Analysis for Apple Marketing Assignment
2 pages (791 words) , Download 2 , Assignment
Free
Apple Inc., being the king of technology in the U.S, also reaches different parts of the world as the icon of the latest technology. The term globalization mainly represents economic globalization, which involves the integration of economies into the international economy through capital flows, foreign direct investment, and trade.
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The Motivations of Different Customer Segments Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is a constant and persistent apprehension that how do they keep their business on track and fight competition in the market. In strategy making, the influence of marketing is considered deeply for ensured success but there remains a major gap between a simple marketing strategy and a successful marketing strategy.
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