Tory Burch - Research Paper Example

Tory Burch Brand Analysis Tory Burch is known to be a luxury lifestyle brand that is defined by the American sportswear, and embodies the personal lifestyle of its CEO and designer Tory Burch. The initial initiatives of Tory were to come up with stylish yet wearable clothing and accessories for women, both old and young. It was launched in February 2004 and has since then grown to national and international levels by being awarded and ranked high in the pyramids of classifications. This one stop shop for women accessories has a management that has ensured maximum accessibility through the use of Social Media E-mails, phone calls (some of which are free for toll calls), and parcels in all its major branches; with 24/7/365days’ Customer Care Services to all its clients.

Besides it has ensured effective communication and promotion of its products to all its clients by automatically sending updates of the new arrivals in the market. It offers secure and faster payment methods, besides goods delivery services to clients everywhere around the world.Strengths and WeaknessesThe main strength of Tory Burch is its ability to serve its clients to the levels of satisfaction through quality management; by coming up with acceptable, decent, unique, fashionable, accessible and pocket friendly women accessories.

Additionally, it has attained the mark of luxurious lifestyle as its main objective indicated. However it has not been able to make every woman live the luxurious lifestyle, but strategies are underway to ensure all women smile.Competitive GridTory Burchpaulsmith.co.ukMyntra.comDesigual.comZalora.com Size10.5” height10.5” height10.5” height10.5” height10.5” heightProductRobinson KelseyKelseyKelseyRobinsonRating 4/53/53/53.5/53/5FeaturesGold tone H/wSilverSilver toneSilver tone Silver tone Price Points$495.00$498.00$495.45$497.00$493.

00Paying GroundsOnlineOnlineOnlineOnlineOnlineCustomer CareActiveActiveActiveActiveActiveCommunication channels54444NOTENewNewNewNewNewWork CitedCaroline Z. (25 January 2013). "Empowerment in fashion for Tory Burch - SFGate". San Francisco Chronicle. Retrieved 8 February 2013."About Tory Burch". ToryBurch.com. Archived from the original on July 8, 2007. Retrieved 2008-08-14"An Empire of Her Own". Vanity Fair. Tory Burch, LLC. 2007-02-01. Retrieved 2012-04-25.http://www.toryburch.com/about-us/about-us-main,default,pg.

htmlhttp://www.paulsmith.co.uk/shop/returns-and-exchanges,256,PAR.htmlhttp://www.myntra.com/women-accessorieshttp://www.desigual.com/en_US/womens-clothing/accessories/http://www.zalora.com.my/women/accessories/