The Entry Strategy and Marketing Strategies - Outline Example

The introduction of the American hot dog cart into the UK market will require a lot of capital to set it up and keep it functional. This means that the branch in the UK will have to be a big branch to achieve cost leadership and in general, maintain a low-cost strategy for the business. SWOT analysis for bringing an American hot dog cart into the UK will assist the marketer or company on whether there are factors that will play a role in achieving the business plan or it will highlight the obstacles that will act as a barrier in bringing an American hot dog cart into the UK (Griffin, 2010, 161).

PEST analysis will be significant in measuring the growth or plan of bringing an American hot dog cart into the UK. It will highlight the political, economic, social and technological factors that may influence both negatively or positively the plan of introducing the cart into the UK market (Griffin, 2010, 161). The 4Ps will assist in marketing the cart into the UK markets as they will provide the marketer with information regarding the product, price, place and promotional strategies used to capture the markets (Cowan, 2012, 61).