Pay per Click Campaigns Sales for the Lead Generation - Assignment Example

Insert your full (Insert and of the (Insert of the unit) (Insert assignment done) Pay per Click Campaigns Sales for the Lead Generation Alba Botanica® Natural Hawaiian Skin Care company manufacture skin products used by people of all ages and with different preference in life. The company products include Skin Perfecting 1% BHA Lotion Exfoliant for all skin types, Moisture Boost System for Dry, Very Dry and Normal Skin, Earth Sourced Perfectly Natural Cleansing Gel for Normal, Combination or Oily Skin (Hawaiian).

The company is targeting the people in the new Billionaire club who are proud and feel that they have made it life and the group in the society that is insecure with the condition of their skin due to chronic skin conditions. The company marketing team is trying to reach this group by designing a pay per click add that attract their attention. The main objective to capture the attention of this selected group is the choices of key words used in the pay per click add. The words chosen are from the basis of solutions to oriented skin problems and the level of competitiveness and maximum reach to the intended group (Hubspot). Table 1. Selecting the terms pay per click Campaign.

Alba Botanica® Natural Hawaiian Skin Care Products Skin care products for the billionaires and the low insecure groups in the society Keyword Search volume Competition Context Relevance SEO Usage Smooth 5,080,000 Very high Too Broad High Limited Skin 4,956,000 Very high Too Broad Very High Primary theme Oily 4,200,000 High Too Broad High Limited Chronic 4,128,000 High Too Broad High Limited Care 4,000,200 High Broad High limited The words arrangement is to capture the attention of the insecure in the society, they are user friendly and give confidence to face this condition and show there is hope from Alba Botanica® Natural Hawaiian Skin Care Products.

These words are “CURE FOR CHRONIC SKIN CONDITION”. The other group of millionaires the words chosen depicts class that they so much demand “EXECUTIVE SKIN CARE PRODUCTS”. These words should catch the attention of the targeted groups and in turn, the groups will show interest on the web page increasing traffic of the company’s website. Bibliography Hawaiian, Alba Botanica. Hawaiian Facial Wash Deep Cleansing Coconut Milk. 15 February 2013. 27 February 2013 . Hubspot. "Get More Web Traffic.

" 29 June 2012. 50 SEO & Website 2 Tips for the International Marketer. 27 February 2013 .