Marketing Management of Arimount - Assignment Example

Airmount Marketing Plan Airmount Marketing Plan Competition in the world of business today has called for companies to increase on their marketing strategy. It is the task of the producer to ensure that the products produced are of satisfactory standards. The company should implement or chip in ideas that can compete globally and be of international standards. A company entails a number of employees who include the manager and the researcher they both work together to see that issues that arise in marketing research are addressed in the shortest way possible. One of the main issues is defining a problem in the company that may challenge the production of better production e.g., quality of clothing is determined by the quality of cotton used. Therefore, it would be the role of the manager to look gather information on the quality of goods the company produces, sales of the product being sold may also speak a lot as demand is high the supply would also be high increasing the sale of his product. A researcher in a company would be to come up with better ideas, which would boost the sales to increase the sale or products or better ways to market their products to be appealing to the customer (Kotler, 2010) It is a company’s role to ensure that the company has reached the potential customers in the shortest time possible and use a convenient way possible. The company should ensure that through advertising their product the customer is enthusiastic to see the products that re being sold by the company. The customer should consider why he should choose the product over another. It is the role of the company to ensure that the customer is satisfied with the production. The company’s role is to ensure that the packaging of the product is appealing to the customers who is willing to purchase the product or a customer who are testing the product for the first time. The item should be widely acceptable to the area or region of sale in that it has what the consumer requires. After the customer has used the product, e.g. the standards should remain if they are of high standards and should be improved if they are of low standards. The product should have a unique character that other consumer products do not have so that the product would be preferred to the other products this will retain the customers loyalty (Kotler, 2010). The company should be able to market the products of consumption everywhere in the shortest time possible. The company can market its products in any segment that it believe that it is more profitable to the company. The segments should be identifiable, should provide unique needs, they should be substantial that the segments are large for them to reach their targets of their products more comfortably. They should show durable standards and stable for them to minimize extra cost. The customers buying decision can be by understanding the customer’s goals and expectation by keeping them close at heart as the customer is the target of the business program me, it is therefore the role of the company to put some effort in improving the product to better standards. By indentifying products that are and are not accepted by the customers this would help to capture the best and the worst products that the audience easily accepts. By getting information from a sample of your customers, getting what they would prefer, and failures of the product this is through sampling and asking of questionnaires. Having informed decision would help the customers make his buying decision (Kotler, 2010). The company should be able to produce efficient supply of goods that are of high quality readily available than to the other company brands this would be to ensure that the company is much better in quality service and customer satisfaction. By ensuring that the product being sold is in the surplus and with less or no inconveniences to the customer that would reduce the sales of the company. The company should bring in new related products that are alternatives to many life options a good example a telecommunication company would have their customers bills paid through money transfer, which would save the customers time, The Company, should be able to have more audience that depend on their services and ensure that the products reach on time (Kotler, 2010). The company main agenda is to ensure that the products to be produced are the unique to other brands. They should offer quality assurance to the public. The company is to make sure that they have reached the masses by allowing their customers to be having a part to play in the company and ensure profits through shares are distributed to every shareholder. A step helps in the recognition of the company into another level would show that the company sales distributed to back to the customers through shares.The basic product should be the principle for a good selling company, as the company that focuses on the sale of the product would produce high quality and with the right amount or quantity. Structuring of the company would be of importance as the sale of the goods is the key to the production of substantial goods(Kotler, 2010) The basic product should of key importance to a company, as the other products might not capture a big number of customers, as the basic product, which is the main product. A good example is the Coca-Cola company main ale is the sale of beverage if it feels the importance to sale mineral water it should not concentrate on the sale of the mineral but should concentrate on the sale of beverages that is sale of soda. The basic product can be a way to motivating the employees as the company might generate or support its staff by implementing health insurance, life insurance, education insurance among others in order the employees budget fits in comfortably without straining. The sale of new products in a rising company would be of great assistance to the company as the company as new products is advertised and the customers may be anxious to wait for the product. The company may invest to its introduction and customers may be willing to try new things. The company may reduce the cost of the product and as it gets better economic times, they nay increase the price in order to compensate for the lost capital. It would be encouraging for the company to be able to compete with other products in the market for them to capture and maintain customers (Kotler, 2010). Addition to new ideas to the company product would be of great importance, as the customer would prefer multi-tasking equipment that would serve more than one purpose. The services provided should cut the needs of the customer in all dimensions reducing time wastage and cost. Outlets are all over the company in order to get nearer the customer so to avail the products to the customer at his convenient reach. Increase in productions would lead to better goods, as the new products might not pick in the current market (Kotler, 2010). Pricing decisions mainly occur due to the input a good example is the use of the packaging commodity used, the advertising, the labor tax and other factors of production would be distributed among the products, and the profit the company would target. The pricing would tend to fit the recommended shell price and meet the completion price. The price would vary with the different quality of products. The target of the commodity would be of importance as the pricing would matter. The label decision would mostly entail the target of the commodity as products may vary if the target might be children it might entail flashy and decorations to look appealing to the child if the product targets the middle aged should be simple and precise. References Kotler, Philip. Marketing management. Millennium ed. Upper Saddle River, N.J.: Prentice Hall, 2010. Print. Read More