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Marketing Essays

Result for Subject Marketing:
19897 essays
Impact of External Environment on Apple Operations Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Based on the above analyzes, the author concludes that for a company to employ effective marketing strategies, is fundamental to emulate a market audit. Based on the scarce resources and stiff competition, companies that undertake market audit are at an upper hand as far as optimum allocation of resources is concerned
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Choosing to Focus on a Master Brand Instead of a House of Brands Marketing Case Study
1 pages (395 words) , Download 2 , Case Study
Free
Using a master brand has the effect of diluting the house brand which in turn could lead to lower overall sales of the product. An advantage of using a focused brand is that it consolidates the marketing expenses of the company. “The health of a brand needs to be critically maintained and managed if it’s to contribute sustained value to customers and brand owners over the long term”.
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Meaning of ESPN Brand to Consumers Marketing Essay
2 pages (697 words) , Download 2 , Essay
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Consumers regard the ESPN brand as a fundamental component of consumption bundles across the company’s market share. Specializing in numerous sports that fit the demands of different consumers, ESPN is a symbol of cross-market coverage of consumer needs through mass media and related mediums.
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Writing a Blog for my second Lecture ( About consumer behaviour) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When attention is acquired, cognition is next. Well, it’s a mental process of connecting that information to another thought or
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Dump Your own Trash Marketing Essay
2 pages (593 words) , Download 2 , Essay
Free
This memo will, therefore, seek to persuade faculty members to comply willingly with the new mandate of trash emptying. Presently, the business division incurs a considerable cost on trash emptying service, which is performed by janitorial staff who on weekly basis usually pick the trash from the desk of faculty members.
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Gender Identities in Tobacco Advertisements from 1945-1990 Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Ads purport to inform the consumers and make them aware of newly launched products. Ads have a significant influence on consumer’s buying decisions and, therefore, companies rely heavily on aggressive advertising for selling their products and services. Cigarette has always remained a much sought after product of many people.
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Customer Engagement in Social Media & Netflix Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Why is this component so crucial in your estimation? The most critical factor that makes the consumer purchase a product is the post purchase phase. The experience and opinions of the current consumers influence the future
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
These diversifications should be mainly in terms of increasing the range of products and services that it offers or expanding their operations to different regions in the world. Other areas that the organization should target is the fashion industry whose major
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The Major Challenges for China Marketing Essay
6 pages (1652 words) , Download 2 , Essay
Free
China has enjoyed being one of the most successful economies in the recent past; it is among the fast-growing nations whose economy has risen beyond borders. China, a country that was once an underdeveloped state has undergone impressive achievements. However, there have been peculiar events and situations that have been faced by China in recent times, threatening the established economy.
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Service sector expectation and experience of service quality, branding and loyalty in a customer perspective Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper purports: • To recognise the background, strategies and culture of service sector organisations • To examine the importance of customer satisfaction and customer relationship in the present market scenario • To determine the importance of service quality in relation to customer satisfaction • To analyse the significance of branding in relation to customer satisfaction
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Analysis of Coca-cola Wars Marketing Case Study
8 pages (2001 words) , Download 3 , Case Study
Free
Coca cola’s marketing evaluation could have improved in diverse ways to aid its triumph over Pepsi in the end. Pepsi started around the 1970s and 1980s with marketing campaigns such as ‘Pepsi Challenge’ and the ‘Pepsi Generation’ that gave Pepsi an upper hand over coke. Coke could have done some study on this to discover certain similar kinds of campaigns to promote healthy competition between the two- Coke and Pepsi.
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Weight Loss and Obesity Marketing Assignment
2 pages (624 words) , Download 2 , Assignment
Free
I would have to recognize the existence of a problem that requires to be solved, in this case, weight. Next will be the search process, which will entail research for appropriate services or products to satisfy the need. After coming up with what will satisfy my need, the next step would be to evaluate alternatives. This will be followed by an actual selection of the diet program to go on.
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Inditex as Fashion Company Based in Spain Marketing Case Study
6 pages (1794 words) , Download 3 , Case Study
Free
Organic carrot production helps society earn an income as it has a long tradition of self-determination, self-help and volunteerism. Moreover, the production promotes the practices and philosophy that address the interests of consumers in terms of health and wellness, animal welfare and the environment.
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Report of CESIM Simulation of Marketing and Logistic Department Marketing Research Paper
6 pages (1500 words) , Download 5 , Research Paper
Free
It is essential for the department as it fosters service to have a clearly defined vision for the project, reflecting the success of the organization. Thus, with these establishments, the notable factor of success in the management of the department is strategic planning and observation of principles of management to the department.
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Marketing Plan Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
This product can be used on all skin types. Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
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Overall Market Size Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
Ever since social media advertising began being utilized by already established big corporations, many more companies are rushing to incorporate this form of advertising to achieve success in boosting sales, establishing a reputable online presence and creating a huge fan base in regards to their brand.
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Impact of Nestls Approach to CSR on Their Business Marketing Case Study
15 pages (4548 words) , Download 2 , Case Study
Free
Furthermore, the company incorporated ethical business practices as a part of its business principles and responsibility toward its stakeholders. Such attitude from the organisation conveyed its honest intentions about holding the stakeholders' best interests above profit motive and helped get the company's sincere and legitimate interests.
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Social Media Marketing Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Tecno-Pocket Friendly is a unique, strategic and result-oriented marketing strategy. This is the ultimate marketing strategy for this smartphone because it is designed in a manner factoring all the social media platforms. Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and Google+ are all covered by this extensive plan.  
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Email Marketing Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
In order to carry out email marketing effectively an effective email template need to be designed. This may involve different types of
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Marketing Strategies of Tesco Plc and WM Morrison Supermarket Plc Marketing Essay
11 pages (3185 words) , Download 3 , Essay
Free
The UK retail industry contributes about 16% of its total economy. The major retailers in the UK have shown optimism towards the sales prospect of 2015. 76% of the retailers have reported that they are expecting huge sales growth as well as a high level of investment and employment by the end of 2015.
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Competitive Marketing Strategies Marketing Coursework
1 pages (531 words) , Download 2 , Coursework
Free
The move by the travel agency industry to employ the distribution method of using the internet for ticketing had implications for them.  The first implication is enabling the travel agency to have a competitive advantage over other competitors. Besides, the agencies were able to save on ticket distribution costs by the use of differentiation strategies. 
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Major Factors Affecting Waterstones Marketing Marketing Essay
9 pages (2417 words) , Download 2 , Essay
Free
The former consists of the company itself, customers, suppliers, marketing channels, and competitors. The latter is a sum of larger forces which could be environmental, cultural, societal, technological, political-legal, economic, and demographic. Like any other company, Waterstones is facing an ever-changing and turbulent marketing environment.
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International Commerce Ethics Marketing Essay
4 pages (1292 words) , Download 2 , Essay
Free
The behavior of customers are influenced by their culture, thus marketing efforts have to align with the preferences of the international clients. This paper studies how ethics affect a company’s decision of entering the German market. Riordan Manufacturing is a global leader in the plastics industry with annual sales of over $46 million dollars a year.
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Consumers as Victims of Fashion Manipulation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The present-day man is in the hunt for perfection. Modern studies reveal that the attire of a person reflects his personalities and can even decide the day of a person. Many times it proved right but many times a lot of over-emphasis was given to the same. The media manipulated the consumers to fall victims who are irresistible to buying things.
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The Globalisation Strategy for Volkswagen in China Marketing Case Study
12 pages (3444 words) , Download 3 , Case Study
Free
Volkswagen is one of the major players in the Chinese retail market. Hence it has a basic understanding of the nation’s dynamics. Now if the company sets its own production plant, it will be quite easy to develop an effective business strategy. The company will manufacture cars both for Chinese customers as well as for international customers.
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Role of Walmart in Its Channel Network Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Walmart’s centralized approach and the number of sales it makes every year gives it the power to act as a leader in its channel. The network that Wal-Mart has built up over the years is the rationale for its powerful channeling. The service strategy at Walmart is satisfying its customers and building long-term relationships with them.
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Pricing Strategy For Live Face Product by Blue Team Focus Marketing Assignment
1 pages (285 words) , Download 3 , Assignment
Free
The erosion of the value of money as a result of economic and market factors. This reason also forms part of the justification why the Blue Team Company should consider employing a versatile pricing strategy for their new product in order to maximize return on investment, increase product competitiveness, emerge successful in a competitive market.
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Discussion Week 8 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
To learn more about the product I did some extensive research into the perfume industry. The use of personnel selling was important for my business to generate revenues. One of the most rewarding experiences occurred with a recurrent
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Advertising as an Important Marketing Tool Marketing PowerPoint Presentation
5 pages (1531 words) , Download 3 , PowerPoint Presentation
Free
It is essential to state that the advertising medium is widely used in the United Kingdom. There is a rise in advertisement spending by 8.1% since the year 2009. New kinds of mass-market advertisers are continuously created in emerging markets, which facilitates the fast growth of advertising as a medium.
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Target Marketing Marketing Essay
1 pages (369 words) , Download 2 , Essay
Free
It is very significant to identify what types of people are interested in purchasing Pradaxa. When the correct market for Pradaxa has been identified, the product would be easily sold. The company is attracting a few people who are in dire need of Pradaxa, it is important to search for a remedy by focusing on large and correct market segments.
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Saudi Stock Market Marketing Research Paper
7 pages (2005 words) , Download 2 , Research Paper
Free
The Saudi Stock Market in the last years has witnessed a massive fluctuation in its performance, which led to a huge fear in the market due to different reasons. For most investors, the risk of any investment is the return. As such, the volatility of stock market returns is a fundamental task for financial markets.
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The Webinar as a ROI Rocket Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Things similar to webinars have the capacity to drastically reshape the landscape of traditional sales channels. The fact of the matter is that something like a webinar is exponentially cheaper than flying company representatives to a given location, catering a meal, and providing hotel accommodations for the shareholders.
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Week 3 Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Some of these demographic differences are on gender, age, and occupation. It would therefore be important to base the segmentation on demographics that
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Size and Scope of the Market in Aberdeen and Beyond Marketing Essay
4 pages (1369 words) , Download 2 , Essay
Free
According to the findings of the paper, it can be said that in the past 10-15 years the number of advocates has increased considerably in Scotland. The reason behind the increasing number of lawyers can be evaluated through growing figures according to which the numbers of advocates in Scotland have increased from 250 to 470 (Crown, 2006). 
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Customer Lifetime Value (CLV) Marketing Essay
1 pages (250 words) , Download 9 , Essay
Free
It is one of the leading international food-service retailers serving 52 million customers with over 30,000 restaurants in more than 99 countries. More than 70 percent of the company of the company are operated and owned by independent local women and men. I. CLV aids in
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Marketing Strategy for a New Product Marketing Admission/Application Essay
10 pages (2776 words) , Download 2 , Admission/Application Essay
Free
The company operates under a mission statement that states its position and purpose. The mission statement stipulates that the purpose of the business operations is to bring new opportunities to the world's most impoverished population. The company uses the criteria for the balance of payment to create markets for its products. The criterion is useful in that it creates markets from existing needs.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Essay
14 pages (4276 words) , Download 2 , Essay
Free
The main competitors and their product mix are also analyzed. This is followed by an in-depth analysis of the company in terms of the 4ps, SWOT, PESTEL of the external environment of the company. This is followed by a strategic analysis of the company and design objectives of the company derived from SWOT.
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Alfuttaim Motors Toyota Marketing Essay
6 pages (1628 words) , Download 2 , Essay
Free
Al-Futtaim motors control a huge network of showrooms as well as service centers. Its main principles are engagement, integrity, and transparency towards its customer base (Alfuttaim Motors LLC, 2015). The following discussion is going to give a comparative market analysis of Alfuttaim Motors Toyota.
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Definition of Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Marketing concerns thinking about the business in terms of customer needs and satisfaction of their needs. All the tricks and techniques of having people who are willing to exchange their cash for a product refer to
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Business-to-Business Marketing Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
As the paper outlines, communication has always been one of the most significant and fundamental strategic areas of an organization's success. A company may have the best or most innovative services and products, but if it’s internal and external communications are not strong, then the demand for the products or services raises a flag of concern (Moore, 2011).
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Business Opportunities for The Angles Marketing Coursework
10 pages (2129 words) , Download 3 , Coursework
Free
The Angles provides high-quality architectural services for its customers at premium rates offered in the market. The Angles aims at providing architectural services, logistic support, and consultation at the lowest prices, at the same time, maintaining its operations efficiently and fulfilling the requirements of the target market.
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Marketing to Teenagers on Social Networking Sites Marketing Dissertation
6 pages (1500 words) , Download 2 , Dissertation
Free
Social networking sites have gained a significant foothold on the society in recent times. Teenagers and older generations alike are taking to the social media in a bid to getting their information on to the public. There is no limit to the possibilities that these media create. MySpace, Facebook, and Twitter are the most common social sites today.
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Case Study on Lever, Ltd* Marketing Case Study
2 pages (500 words) , Download 30 , Case Study
Free
One thinks that advertising budget should be allocated to the area where one’s target market is greater in number. An effective marketing strategy is one which involves target
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Electricity Consumption in the Fourteen United Kingdom Household Appliances Marketing Essay
3 pages (963 words) , Download 2 , Essay
Free
This report gives a clear indication of data collected from Electricity consumption in fourteen United Kingdom household appliances. The report has detailed data on how this household used their Information Communication Technology equipment as a form of entertainments gadgets. The report will support and point out ways in which these homes behavior have in terms of electricity consumption.
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Communication in Economics Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
One of the most agonizing conversations that retirement planners confess they have with their customers is the one where such planners tell customers that they do not qualify or are not yet ready to retire because their savings are
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Learning Skills and Weaknesses Marketing Coursework
6 pages (1591 words) , Download 2 , Coursework
Free
While I can be able to accurately spell most words in the English language, my grammar and punctuation are slightly less than perfect, while I am well aware of exactly where to use some of the more common punctuation symbols such as full stops, commas, and question marks, I am at times however confused when it comes to the use of some of the lesser-used symbols.
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The IMC Plan Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
According to the research findings, it can, therefore, be said that the TCL IMC plan depicts the TCL products as superior, accessible and affordable. Equally, the plan addresses the response of consumers towards prices and quality of the products, particularly when making decisions on what product to buy.
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Tim Hortons in India Marketing Coursework
14 pages (3697 words) , Download 5 , Coursework
Free
Tim Hortons was founded in 1964 in Hamilton, Ontario. The company has grown by leaps and bounds to become one of the largest quick-service restaurant (QSR) chains in Canada. Tim Hortons has always focused on providing the highest quality fresh food at reasonable prices to its customers. The chain is also well known for its top-notch service and community leadership.
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Santa Fe Grill Restaurant Survey Marketing Essay
15 pages (2464 words) , Download 2 , Essay
Free
In regard to the first hypothesis, the 2 samples have been used; the sample came from different people who are not matched. In this case, the samples are independent of each other. Therefore, the appropriate test for testing this hypothesis is the independent sample t-test, which is used to find out if there is a difference in the attitude to catalog shopping between men and women.
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Thank-you Letter to the Customer from The High Technology Company Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The High Technology Company was established in 2011 and within three years it has emerged as one of the best computer supply company in the market. We are, therefore, pleased and grateful to present high-quality services to you (Kennedy 43).  With the IPad, you do not need to be in the office for you to carry out office work.
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