StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Global Operation of Apple Marketing Research Paper
13 pages (3392 words) , Download 3 , Research Paper
Free
The company operates with several versions of the iPhone 4S in China. The versions of the iPhone 4S are distinguished in terms of features. Some of them include 3G technology, processor speed, and memory and camera quality. In addition, another major area of their product differentiation is related to the storage capacity.
Preview sample
The Three Years Perspective of the Marketing Plan of Harley Davidson Marketing Assignment
27 pages (7571 words) , Download 4 , Assignment
The analysis will be made on the basis of the three basic models, PESTLE, PORTERS FIVE FORCES, and SWOT model to analyze both of the business environments. Completing the analysis will provide HD a reason. When organizations expand on an international level, they had to have an assessment of the market they are expanding in.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
A Marketing Plan for Sainsbury Marketing Essay
5 pages (1576 words) , Download 3 , Essay
Free
A marketing plan is an integral part of the overall business. A marketing plan can be described as the blueprint outlining the overall marketing efforts of an organization. The study has been conducted to develop a probable marketing plan for Sainsbury, one of the leading food retailers in the UK for the next three years. 
Preview sample
Analyze 7Ps in Year 10 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The high quality of the athletic footwear company products makes their products be preferred by the customers. Customers who purchase the shoes get value for their money and thus maintain their purchases. Athletic footwear further improves the quality of their existing
Preview sample
Business for Higher Awards Marketing Case Study
4 pages (1040 words) , Download 2 , Case Study
Free
Being the manager of a pool hall may be perceived as a good business venture however, there are many challenges that you may face and this can make the business fail. As a manager, you should clearly identify your target clientele. This can range from students to members of the public that frequently visit this enterprise.
Preview sample
Financial projections (revenues, costs, anticipated net profit) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
All these costs will be incurred at the start of the business. Nonetheless, advertisement and promotional costs will ripple across the months. Initially, large sums of funds will be directed towards advertisement but will decrease as the
Preview sample
Value-Based and Cost-Based Pricing Strategies Marketing Essay
8 pages (2088 words) , Download 2 , Essay
Free
Cost-based pricing is a technique of pricing that takes into account the cost of producing a product. To make a profit, a business needs to cover the cost of producing a unit of production. Therefore, a certain amount is added to the cost of production and becomes the price of the product. Usually, the amount is a certain percentage of the total cost.
Preview sample
Current Customer Services and Expectations of Samsung Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The core idea that has evolved from the overall discussion is that Samsung has established itself as a globally leading electronics company not only in terms of products but also with regard to the delivery of superior customer services. It has been observed that the company always prepares itself in order to provide accurate services.
Preview sample
Marketing Campaign for a Successful Product Launch Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
It is assumed that the senior management team at the company’s headquarters will use the report as a basis of reference to judge whether they can validate the marketing campaign plan that is supposed to spearhead the successful launch of both Nokia Lumia 920 and Nokia Lumia 820 in the South Africa market.
Preview sample
The Role of Website Marketing Strategy to Boost the Sustainability of Business Marketing Assignment
9 pages (2606 words) , Download 4 , Assignment
Free
E-marketing requires the creation of an effective presence on the Web. This helps business organizations to meet business objectives. It is important that such organizations increase their Website usability. Some of the ways e-marketing firms use to improve their web presence include: optimizing search engines so as their Website is easy to locate.
Preview sample
Marketing Presentation Marketing Essay
1 pages (342 words) , Download 3 , Essay
Free
Contrary to this, her performance has declined in the last few years, which has become a great concern to Dave Parrett, the sales manager in Ace chemicals. The possible causes of this deterioration are lack of recognition, stagnation of ranks in the company, lack of bonus remuneration based on performance, and possible performance reviews.
Preview sample
Electric Fan Industry Case Study Marketing Case Study
1 pages (250 words) , Download 9 , Case Study
Free
Tibrewala, owner and chief executive officer of Bhagyanagar Fan Limited, was facing some shortages in the components supply in the last peak season, decided that a short term forecast
Preview sample
Advertising Campaign for the Coca Cola Company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The Coca-Cola Company commands the largest market in soft drinks in the world. The company has always been at the forefront to devise strategies aimed at keeping the customer most informed about their offers as well as any new developments to the products. This aims at persuading and convincing potential buyers to try the products.
Preview sample
Consumer Decision Rules Marketing Essay
2 pages (634 words) , Download 3 , Essay
Free
The decision process which consumers follow in their first purchase of a new product or brand of chewing gum, sugar, men's aftershave lotion, carpeting, paper towels, cellular telephone, and a luxury car would be different. These products have been grouped together depending on the type of decision rules that consumers would adopt while purchasing them.
Preview sample
Identifying the Problem Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
To introduce a new product requires that the company perform market research to determine the viability of the project. There are two types of market research that the company could perform. The two options are primary research and secondary
Preview sample
Lindt Chocolate Goes to South Korea Marketing Essay
10 pages (2947 words) , Download 3 , Essay
Free
The entry of foreign companies has been watched with a lot of concerns by the states in the past. However, even communist China is currently trying to attract foreign capital as much as possible. This is because of the awareness that domestic resources alone may not help a country to develop in the right direction.
Preview sample
Publix Brand Products And Name Brand Products Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands.
Preview sample
Strategic History of the General Electric Company Marketing Research Paper
25 pages (6463 words) , Download 3 , Research Paper
This wave is expected to continue for some time. However, the opening up of markets in China, Saudi Arabia, Australia and South America has served as a booster to the company’s coffers as it seeks to build its market dominance by offering jobs but to assist countries in achieving their economic goals.
Preview sample
Microsoft Marketing Strategy Marketing Research Paper
21 pages (5516 words) , Download 3 , Research Paper
Marketing plans play a pivotal role in the profitability of any organization because it deals a variety of aspects of its business. It is actually a range of pursuits, procedures and preferences to produce the products and transfer them to the buyers, partners, as well as the community and thus achieving the strategic objectives of the company.
Preview sample
Professional Development for Marketers Marketing Essay
6 pages (1888 words) , Download 2 , Essay
Free
The marketing and promotional strategies are to be tailored in such a way that it boosts the success of the movie in terms of DVD sales (Wilson 2002, pg. 33). As a result, I expect to present, in this paper, a marketing strategy/plan that will go a long way towards ensuring that the movie is in every way a success when it comes to DVD sales.
Preview sample
Harley Davidson Report Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
HOG has been sponsoring the event previously and if it has not benefited extraordinarily then it has not generated the loss for them as well. In fact, if it is said that, it has helped them promote Harley Davidson as a reliable brand and created customer loyalty then it would not be wrong.
Preview sample
Market Periphery Surrounding the Business Environment of IKEA Marketing Essay
18 pages (5081 words) , Download 4 , Essay
Free
The aim of the marketing plan is to ensure that the company is able to establish its product successfully amid the rapidly altering competitive market scenario. In this regard, it has been observed that the incorporation of effective marketing strategies is quite significant for the success of any business.
Preview sample
The Benefits of Sampling Marketing Research Paper
8 pages (2228 words) , Download 4 , Research Paper
Free
A determined researcher should focus on practising neutral approaches to the individual population in the sample frame. The system is essential to curb erroneous practices from different researchers to distinct perceptions, beliefs and practices. A researcher executes the data collection process in a form that is irrelevant to the sampling method.
Preview sample
International Marketing and Export Management - Strategy Enter Mode Marketing Essay
11 pages (3366 words) , Download 3 , Essay
Free
Usually, entering a foreign market is considered an effective strategy for enhancing organizational performance. A firm that decides to proceed to such a plan can choose among a variety of entering modes. Each of these modes has its benefits and drawbacks. In addition, certain of these modes tend to perform higher in regard to particular industries. These issues are discussed in this paper. 
Preview sample
Pricing as British Airways Marketing Strategy Marketing Essay
5 pages (1923 words) , Download 2 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources.
Preview sample
Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This research will begin with the statement that Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels, and dwellings in and around high profile locations globally. There are about 45 hotels in 28 countries coming under this Group. In addition, there are also 14 residences which are interlinked with the property of the Group.
Preview sample
Product and Brand Management Marketing Essay
12 pages (3412 words) , Download 2 , Essay
Free
HSBC Holdings Plc is a renowned multinational banking and financial service provider which is headquartered at Canary Wharf, London, United Kingdom of Great Britain. Although the retail banking giant was established by Sir Thomas Sutherland in the year 1865 but officially the brand HSBC came out in the year 1991.
Preview sample
Emerging Themes in Marketing and Employment Experience Marketing Essay
10 pages (2949 words) , Download 3 , Essay
Free
The module helped also in understanding the other issues I have learned in previous modules and I linked them up to comprehend the meaning of most of them. According to Peng (2010, p.13), the topic of global business is unusually wide and it is as such crucial for students to take it seriously when studying it.
Preview sample
Sales Promotion and Management Marketing Essay
10 pages (2928 words) , Download 2 , Essay
Free
Today’s globalized business environment has resulted in high competition among business enterprises that deal in the same products. Industry rivalry has been denoted by a number of strategies aimed at convincing prospective customers to purchase highly differentiated by potentially similar products (Meade et al, 2009).
Preview sample
Application of Enterprise Resource Planning Marketing Coursework
8 pages (2203 words) , Download 2 , Coursework
Free
Companies should adopt a change or a transition strategy when implementing ERP systems. Employees should allow for time for the necessary changes take place. The company should also give incentive to its employees for having taken their time to learn and implement the new system. The company should not be frugal to employ people who would help in the transition process.
Preview sample
How Local Merchants Can Work Together to Slow the Money in Ashland Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The more enterprises working in the region, the more human resources they will require. The ‘slow money’ concept further suggests the local residents to purchase and use locally manufactured products and
Preview sample
Factors Affecting the Viability of Prefabricated Housing in 21st Century UK Marketing Essay
12 pages (3559 words) , Download 4 , Essay
Free
The study looks to develop a probable marketing plan for Ikea Estate. The journey for Ikea started in the year 1943. The vision of the company is to make the everyday lives of individuals better. The core products of the company are flat-pack furniture. However, quite interestingly the company decided to diversify and enter the prefab housing business.
Preview sample
Social Media as an Effective Marketing Channel Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This research will begin with the statement that in today’s world, social media has put a huge impact on the life of almost every person. Social media has also influenced the way SMEs and large corporations market their business products and services and provide customer service. It is also playing a key role in the overall community building.
Preview sample
Fashion Merchandising Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper indicates a problem and presents a solution to that problem, possible sources, working thesis statement. The main thee of the paper is The Ethics of Counterfeiting in the Fashion Industry which include Quality, Credence and Profit Issues. Ethical fashion is the approach to maximize the growth and profit rate meanwhile providing quality.
Preview sample
Cost-Benefit Analysis for Foxy Originals Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Now the question is that, would Foxy Originals attend trade shows or hire sales representatives in order to distribute products in USA market? The essay will try to find
Preview sample
Personal Self Concept in Consumer Psychology Marketing Essay
10 pages (2969 words) , Download 2 , Essay
Free
Consumer behavior is a broader concept and there are several sub-concepts and this report analyses and discusses some of the most important concepts related to consumer behavior such as; personal self-concept, social self-concept,  symbolic consumption, needs on consumer choices, reference group, and cultural group. The report not only defines these concepts but also uses examples.
Preview sample
Monopolistic Competition and Oligopoly market structures Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that some industries can posses the characteristics of both oligopoly and monopolistic firm. With decrease in the level of competition the firms tend to behave more likely to that of oligopoly and less likely to that of monopolistic competition. The monopolistic market structure offers differentiated products.
Preview sample
Forecasting in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
There are several methods through which forecasting is conducted, one such method is executive opinion. The manager of the marketing department of an organization uses his/her own opinion and perception regarding the future demand for a product or service and this opinion is mostly based on the manager’s own experience.
Preview sample
Waitrose Strategic Analysis Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
In its course of action, Waitrose therefore emphasised on taking into account the external environmental forces including competitive influences, industry trade barriers, and other issues that the company
Preview sample
Marketing Mix of Free Claim Solicitors Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
They even plan to make sure that their organization’s videos even show up in the top results of the result page of Google.com (Davis 81). This will be achieved with the assistance of search engine optimization. In the search engine optimization part, the company plans to use the option of video search so their video can arrive in the top results of the search engine search results.
Preview sample
Where IKEA Stands Today and Why Marketing Case Study
1 pages (426 words) , Download 4 , Case Study
Free
IKEA has now become one of the leading affordable solution providers of stylish home furnishings and furniture across Europe, North America, the Middle East, Asia Pacific, and the Caribbean (IKEA). This is due to its consistent ability to serve its target market segment with its available product or service offerings by using targeting strategy and effective market segmentation.
Preview sample
Background on Boeing & Airbus Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The competition has been at equilibrium whereby whenever either of the companies introduces a new large model; their counterparts retaliate by introducing their own.
Preview sample
Integrated Advertising, Promotion, and Marketing Communications Marketing Assignment
6 pages (1669 words) , Download 2 , Assignment
Free
Marketing managers indicate that there is a stronger need to have flexible communication plans. Corporates are investing in social bonding and carefully choosing the marketing media. Given the rising globalization has caused companies to turn to market strategies that are internationally acceptable.
Preview sample
Strategic Management and Strategic Alliances Marketing Admission/Application Essay
12 pages (3345 words) , Download 2 , Admission/Application Essay
Free
Whereas much focus on strategic alliances would be between two companies, there has been a trend towards multi-company alliances with Elmuti and Kathawala (2001) giving an example of the alliance involving Apple, Philips, Motorola, Sony, Matsushita, and AT&T yielding General Magic Corporation that develops the Telescript communications software.
Preview sample
Coca-Cola as One of the Largest Beverages Company Marketing Coursework
11 pages (3208 words) , Download 3 , Coursework
Free
The Coco-Cola Company is adept at consumer marketing. It has been able to enhance consumer awareness as well as consumer preference for its brands through well-targeted consumer marketing. The company implements integrated marketing programs, including advertising, point-of-sale merchandising and sales promotions, by engaging its bottling partners.
Preview sample
Retail Failure of Tesco Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The present research has identified that Tesco set up a branch in the United States. The stores had been built using the convenience store structure. The convenience store is characterized by the exclusive cashier’s booth. The people will have lesser time to line up and pay for their products bought.
Preview sample
Stovall home products case Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
We learned from the manufacture Sport Togs that the new Sportique was made of cotton-polyester and treated with resin-based, stain resistant finish and is not compatible with bleaches either
Preview sample
Memo Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
In present day marketplace, up surging globalization, unremitting technological advances and other competitive pressures are increasing the pace at which companies require to modify (Gillett, Fink, and Bevington
Preview sample
The Financial Performance of Mandarin Oriental International Limited Marketing Essay
9 pages (2477 words) , Download 2 , Essay
Free
Mandarin Oriental International Limited is an international hotel investment and management group with deluxe and first-class hotels, resorts, and residences in sought-after destinations around the world. The group now operates, or under development, 42 hotels representing over 10,000 rooms in 27 countries, with 18 hotels in Asia, 12 in the Americas, and 12 in Europe and the Middle East.
Preview sample
Sony: The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s, with the world economies shifting on its growth.
Preview sample
12651 - 12700 results of 19702 items
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us