Marketing Presentation - Essay Example

The assistance and training to be offered to Kay would be first to evaluate her performance based on the achievement of set goals. This evaluation would provide analysis for advising her on the next steps to take to improve. A review of the bonus remuneration to appreciate the efforts Kay puts in her work. A review of the rise in ranks in the company and recognition of the efforts Kay has put to place the company where it is currently.

Question 2

            If I were Dave Parrett, I would simply sit down with Kay; explain to her the situation about the management, and explain to her the consequences of her recent performance. After this, I would then advise her on the need and ways to redeem her reputation back at the company. I would advise her to consult with the younger salespeople in the company to get their views of their work and get fresh new ideas on improving her work tactics.

Question 3

            Salespeople, like any other workers, have a ‘work span’ in the company based on their performance. They may have a great influence on the business based on their performance. The best thing to do with salespersons that are no longer great is to give them a consultancy role in the company so that they may aid decision-making with their expertise and experience.