Analyze 7Ps in Year 10 - Essay Example

Analysis of 7P’s The performance of any firm depends on how effective their marketing strategy is in relation to that of the competitors. Successful marketing mix enables businesses attain higher sales and ensure growth in a competitive environment (Pride & Ferrell, 2008). The first P is the product. The high quality of the athletic footwear company products makes their products be preferred by the customers. Customers who purchase the shoes get value for their money and thus maintain their purchases.

Athletic footwear further improves the quality of their existing products and manufactures new brands to ensure they attract and retain their customers. Prices- athletic footwear sells their products at competitive prices and offers discounts to their wholesalers. Those who make internet purchases are also charges reasonable prices for shipment to ensure that the costs are kept affordable. Promotion-athletic footwear has adopted diverse promotion methods which ensure that targeted customers are made aware of their quality products and their offers.

Distributors have played a pivotal role in using direct marketing to promote company’s products. Media advertising, online marketing and celebrity advertising have all been used by the company.Place – the shoes of athletic footwear company have wider market coverage. The shoes are available in North America, Europe Africa, Asia Pacific and Latin America. The availability of the shoes in wider regions makes the sales of the company high and helps in maximizing the return. The growth areas also guarantee increased demand of the products.

Availing the shoes at locations where customers can access and buy them is thus a strength enjoyed by the company (Pride & Ferrell, 2008). Packaging- shoes sold by athletic footwear are branded in a distinct manner that makes the products admired and attractive to the target market. Moreover, those entrusted with making the sales have better skills of persuading the customers and marketing the products.Positioning- the focus of the company in enhancing the quality of their shoes and their strategic goal of expanding their sales in Asia pacific and Latin America will ensure future growth and better performance.

Producing in two locations further ensures continued supply of shoes in the market and makes the company gain an edge over their competitors.People- athletic footwear company has customers across the four regions and their production employees in their two production areas. The qualified managers ensure that there is optimum utilization of the company’s resources in order to enhance sales and maximize returns. For athletic footwear to prosper, their marketing strategy must focus on using the 7p’s in helping gain an edge over their competitors.

ReferencePride, W. M., & Ferrell, O. C. (2008). Marketing (14th ed.). Boston: Houghton Mifflin Co..