We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Social Media as an Effective Marketing Channel - Essay Example

Comments (0)
This research is being carried out to evaluate and present the value of social networking websites for advertising, customer service, and as a community building tool. The paper will also include a discussion on the value of social media as an effective marketing tool…
Download full paper

Extract of sample
Social Media as an Effective Marketing Channel

Download file to see previous pages... This paper illustrates that there are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include the provision of an effective marketing platform, ability to reach large audiences, and improved customer service. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized. With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving the better response, as well as to provide customer service through an enhanced level of interaction with the customers of the company. “The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company”. It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because, without the information of customers’ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing on the use social media marketing to customize their products in accordance with the customers’ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Social Media Marketing
As the paper highlights social media has been stated to relate to the aspect of technology that is supposed to be supported by web and is also interactive in nature along with referring to tools of communication as well. The feature of social media is known to entail various types that are made use of for varied functions.
5 Pages(1250 words)Essay
Fords social media marketing
Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).
6 Pages(1500 words)Essay
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
4 Pages(1000 words)Essay
SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL1. Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p.
10 Pages(2500 words)Essay
Marketing And Social Media
It is important to mention that in today’s date, the social media has gathered a tremendous amount of importance in the recent times. Because of the high technology friendly nature of the consumers of the young as well as the middle age, who are located in both the developing as well as the developed markets, it can be said that the social media which promotes social networking among the masses has become a very important form and medium of communication.
7 Pages(1750 words)Essay
Channel marketing
Food retail industry in Canada is has over 21,200 food stores, which is segregated in to chains of large conventional supermarket and convenience store formats, and independents that are franchised or unaffiliated. Moreover, the
2 Pages(500 words)Essay
Social media marketing
However, designing effective social media promotional strategy that is effective of achieving clear brand awareness has been a challenge to many
5 Pages(1250 words)Research Paper
Social Media Marketing
Many social media marketers actually start the social media campaigns without actually having a well laid down plan. Having a mature social media strategy is the key to achieve the consistent results from the social media strategy. Creating social media strategy actually, allows having measurable goals and provides a direction to the marketers.
2 Pages(500 words)Essay
Social Media Marketing
These sites are quite popular especially with the younger generation who spend most of the time on these sites as compared to the time spent watching television or reading a newspaper. As such,
9 Pages(2250 words)Essay
REVINATE Social Media Marketing
W Los Angeles also has recreational facilities such as a shopping arcade and spa. Delightful food is also served at the restaurant. Rooms availableat W Los Angeles Westwood Hotel are in categorized into four rooms i.e. 1,2, 3 and
3 Pages(750 words)Research Paper
Let us find you another Essay on topic Social Media as an Effective Marketing Channel for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us