CHECK THESE SAMPLES OF Using A Range of Channels as Part of an Integrated PR Campaign
The beverages market is dominated by a handful of multinational corporations, each of which produces an incredibly wide range of beverages to suit a variety of tastes.... Maoz and Tybout (2002) contend that a well-design marketing campaign is based on the accurate identification of the product's most likely consumer segment and speaks to potential consumers in their language, addressing their needs and even personality traits/quirks, A marketing campaign which subscribes to the principles of advertising and communication excellence will facilitate a new form/product's successful entry into an otherwise closed and highly competitive market....
7 Pages
(1750 words)
Case Study
Our target audience is the people, who are young, willing to be the part of society and work for the betterment of the society, people and organizations.... The new economy has brought success to e-bay and other organizations that use technology to apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanisms for satisfying customer needs and wants....
13 Pages
(3250 words)
Essay
The aim of this campaign was to use emotions as the means of attracting new clients and visitors; the campaign implied the use of emotion of experience and not physical experience as the basis for the development of the new global instrument of expanding the range of clients.... The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign....
9 Pages
(2250 words)
Case Study
They have to think about consumers and intermediaries and work on different options like customer segments, product range, channel management, marketing communication policies, the way competitors devise their strategies, supply chain management and finally the overall marketing system....
12 Pages
(3000 words)
Case Study
as part of existing digital marketing strategy of McDonald, ten different digital marketing activities are being analyzed are being promoted through Facebook, Twitter, YouTube, web browsers etc.... Ten different digital marketing activities are named as McDonald coins selling, ask McDonald campaign, virtual version of McDonald's monopoly, track my Macca's application, McDonald extended hours services, digital happy meals play zones, iced fruit smoothies application, angry birds campaign, out of home (OOH) promotion and kick the trash....
8 Pages
(2000 words)
Research Paper
John Lewis is a popular departmental store in the United Kingdom that sells a range of products ranging from fashion, electronic and home wares.... Therefore, brand communication involves creating awareness, creating the sensory… One aspect of communicating the brand involves applying an integrated communication strategy.... The paper focuses on John Lewis through an integrated marketing communication strategy that cuts across offline, online, social networks, and mobile strategies....
18 Pages
(4500 words)
Essay
This research will begin with the statement that integrated Marketing Communication (IMC) is a managerial concept that intends to unify different aspects of marketing communication giving them the shape of a joint workforce in order to increase the effectiveness of marketing communication process.... It is evidently clear from the discussion that the notion of IMC is basically built upon the philosophy that when all the marketing tool, resources, and approaches of a company are integrated, they are likely to have stronger impact upon the mind of the consumers that ultimately cause the companies higher levels of profits and also allows the companies gaining edge over their competitors....
16 Pages
(4000 words)
Case Study
This recent tourism investment is part of the government's effort to beat its target of attracting 10-million-plus visitor nights per year, according to the online global travel industry news site, eTurbonews.... million-tourism campaign that aims to promote Sydney's vibrant and lively nightly cultural events dubbed as Designed to Inspire.... Aside from the city's world-class cultural events, the tourism campaign hopes to increase awareness and promote its premier dining, visual arts and fashion sense....
9 Pages
(2250 words)
Essay