Publix Brand Products And Name Brand Products - Term Paper Example

Publix Brand Products And Name Brand ProductsStrengths: Publix supermarkets dominate nine branding facilities that package and name a range of household, grocery, and toilet products. Since the company ranks fourteenth among the retail store industry of the American economy, the brands are readily accepted by the consumer (Davis, Melissa, and Jonathan Baldwin 220). The success further emanates from the value held towards the employees, who produce to maximum potential for organizational and consumer benefit (Plunkett 215).

Weaknesses: The retail giant loses to attain to acquire the top rank and market leadership from despite the wide range of products and brands. This emanates from the fact that rival competitors may opt to retail widely known brands while Publix presumes to using solely packaged brands and ends up confusing the consumer (Davis, Melissa, and Jonathan Baldwin 233). Opportunities: The retail chain has the potential capabilities to grow the demand of its superior brands. For example, with an employee tally of over 100,000 in the 1,400 outlets, Publix management should focus on the employees for consumption of the brands, who reach the public (Plunkett 216).

Threats: With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example Wal-Mart, and other diary and grocery brands. The most pressing issue to the outlet is the longevity taken for a brand to tame the desired consumer market (Davis, Melissa, and Jonathan Baldwin 248). Competitors: Publix’s brands compete in two distinct dimensions.

First, the diary, deli, and bakery products compete with widely recognized brands from specialized companies. These rivals pose threats to the growing retail chain as they generate enough revenue, which they can use to compete effectively. The competitors include BI-LO, Piggly Wiggly, and Ingles among others (Plunkett 249). The fact that these competitors have diversified throughout considerable American markets implies stiff opposition for market entrants thus; Publix may be harbored from entering new markets on a future date.

On the retail chain platform, Publix competes with giants, for example, Target, Wal-Mart, and Costco who also owns in-house brands. These competitors pose drawbacks to Publix operations. Product offering: The chain store giant ranked among the most competitive chain stores in the U.S.A because of its continuous urge to produce and avail healthy nutritions to the clientele group. For example, the Aprons’ branding criteria has continuously won consumer loyalty as Americans find it salient in the provision of various delicacies for use in their homes and food kiosks (Plunkett 250).

Keys to success: Unlike other companies, Publix growth is relatively slow and this approach reflects advantages to rate of profitability and competition. The management realizes that the American market is extremely competitive thus; diversification of investment has taken a slow pace (Plunkett 252). For example, since 1930 the chain store has had branches within Florida, Miami, Carolina, and Alabama thus impacting a slow but competitive approach to the consumer markets.Critical issues: The multi-billion dollar organization amasses most of its strengths in the market from the various in-house brands it offers to the consumers.

However, Publix realizes that in-house brands pose opportunities and threats thus; it maintains those brands which seem advantageous to offer satisfaction profitably whilst shunning those posing negative challenges to the prosperity (Davis, Melissa, and Jonathan Baldwin 256). Work citedDavis, Melissa, and Jonathan Baldwin. More Than a Name: An Introduction to Branding ; with a Theoretical Commentary by Jonathan Baldwin. Lausanne: AVA, 2005. Print. Retrieved on March 14, 2013, from: http://books.google.co.ke/books?id=etJvW2EH5tgC&pg=PP1&dq=More+Than+a+Name:+An+Introduction+to+Branding+;+with+a+Theoretical+Commentary+by+Jonathan+Baldwin&hl=en&sa=X&ei=g_tBUb7kHIX_lAXN2IC4Dw&ved=0CCwQ6AEwAAPlunkett, Jack W.

Plunkett's Retail Industry Almanac 2009: The Only Comprehensive Guide to the Retail Industry. Houston, Tex: Plunkett Research Ltd, 2008. Internet resource. Retrieved on March 14, 2013, from: http://books.google.co.ke/books?id=FEh-FZbsHRoC&pg=PT5&dq=Retail+Industry+Almanac+2009:+The+Only+Comprehensive+Guide+to+the+Retail+Industry&hl=en&sa=X&ei=lvxBUYC1E8mmkgW85oGICA&ved=0CCwQ6AEwAA