Waitrose Strategic Analysis - Essay Example

Waitrose Strategic Analysis Table of Contents Executive Summary 3 3 Vision and Mission ment of Waitrose Limited 3 Reference 4 Executive SummarySimilar to any other industry player, Waitrose is also significantly influenced by the alterations in its external business environment. Undoubtedly, it is due to this particular reason that a company needs to devise its strategies with due significance towards external environmental influences and simultaneously adhering to its vision and mission. In its course of action, Waitrose therefore emphasised on taking into account the external environmental forces including competitive influences, industry trade barriers, and other issues that the company needs to witness in its regular operations owing to such factors.

Integrity and transparency is also found to be crucial in the strategic planning of Waitrose. Vision and Mission Statement of Waitrose LimitedThe vision of Waitrose in implementing its strategic operations is concentrated on generating value for its employees and also for its other stakeholders by rendering due significance to transparency and integrity in its business operations. In its vision statement, the company also states that employees are treated to be the owners of Waitrose where due consideration is provided towards their inclusion in the decision making process (Waitrose, 2013).

In its mission statement, Waitrose further emphasises to create a difference by rendering quality assurance to its customers generating greater brand value in its targeted market. In its mission, the company also intends to work in partnership with large brands in the industry. To be precise, creating a healthy competitive environment and through better resource allocation, the company intends to deliver its services to its customers through effective pricing which secures its organisational interests as well as the interests of its stakeholders (Waitrose, 2013).

Reference Waitrose, 2013. The Waitrose Difference. About Waitrose. [Online] Available at: http://www.waitrose.com/content/waitrose/en/home/about_waitrose/our_company/the_waitrose_difference.html [Accessed March 04, 2013].