Cubas Importance in Global Marketing - Essay Example

Cuba’s Importance in Global Marketing Marketing practices are diverse and dynamic within and across different contexts. The contexts herein refer to the various market environments within which marketing is undertaken, and the underlying cultural, social, economic, and political factors that influence marketing. Essentially, global marketing is designed to capture worldwide attention alongside seeking to meet the diverse and dynamic consumer needs, concerns, tastes, and preferences. Global marketing counters local, national, and regional business boundaries to encompass an international level that is integrative of all global markets.

In so doing, the role of a country like Cuba in global marketing cannot be overlooked.Cuba, a Caribbean country, qualifies for use as a marketing strategy in the global arena. Cuban products hold special allure in the global context, but this potential is limited by the embargo United States has against Cuba. The limited participation of Cuba in international trade has left millions of consumers across the globe yearning for her locally produced goods. From rum to cigars to coffee, Cuba significantly challenges the United States when it comes to global marketing.

Given the limited presence of Cuba in international trade, both domestic and international firms have opted to use Cuba as a strategic factor in global marketing. In other words, Cuba drives global marketing both locally and internationally; especially in the United States context.The U.S-Cuba business factor continues to experience trademark wars. Legal processes are never ending filed from both sides; American and Cuban sides. This has further heightened consumer attention and concern towards Cuba.

It appears that the more U.S and Cuban firms engage in trademark wars, the more influenced the consumers get in favor of Cuba. As a result, marketers have moved swiftly to exploit emerging opportunities. Essentially, global marketing has to embrace global diversity and dynamism, aspects that Cuban business fosters.Domestic and international consumers are highly influenced by product uniqueness. Where quality is met, needs are satisfied, and tastes and preferences are accounted for, consumers will go an extra mile to ensure that they manifest their business zeal.

This is the case as far as Cuba is concerned in the global marketing context. The Cuban products issue has been highly politicized both at home and away; in the United States. Amid this, consumer loyalty to Cuban brands has not changed. It is for this reason that even U.S-based firms still want to associate themselves with the Cuban brand names and trademarks.The perceived America’s Cuban Conundrum further influences Cuban position in global marketing. As global marketing persists, global integration plays along. The U.S-Cuba relations cannot be described in good terms, but rather strained.

However, businesses in the two countries substantially count on each other. It is important to note embargo against Cuba has left entry of Cuban products into the U.S crippled. Notably, U.S-based companies heavily rely on associating themselves with Cuba in order to reach out to the local and international markets. A post-embargo world would see an outburst of marketing practices relative to Cuba’s role and position in international trade and the global marketing environment.