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The Importance of computer technology and eCRM in managing customer relationships (real example):Implementing a CRM software system in a Sustainable way - Essay Example

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The purpose of this report is to highlight the implementation of Microsoft Dynamics CRM software in a sustainable way. This stage prepares us to portray, in a concise and effective…
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The Importance of computer technology and eCRM in managing customer relationships (real example):Implementing a CRM software system in a Sustainable way
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Extract of sample "The Importance of computer technology and eCRM in managing customer relationships (real example):Implementing a CRM software system in a Sustainable way"

Download file to see previous pages Finally sustainable benefits of our CRM software will be highlighted.
Our business Virella Marketing is a Business Process Outsourcing company (BPO) which has currently undertaken a huge project from Sky Broadcasting Ltd in UAE. The main aim of the business is to sell Sky broadband connection and Sky Television channels to customers in various countries including U.A.E. CRM is an integral part of any BPO (Bagad, 76). Hence, Microsoft Dynamics CRM is extremely important in tracking the company’s marketing campaigns and also designing new ones.
Microsoft Dynamics is a financial, customer relationship and a supply chain management solution that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business (Luszczak, 24).
One of the business solutions Microsoft Dynamics provides is improvement in sales planning and management. It will help Virella Marketing in setting up territories and teams and result in the company achieving organizational efficiency. The software creates price lists, discounts and unit groups and results in streamlining of offer management. Role-based and group-based permissions can be created to help the Virella Marketing in easy information distribution as is illustrated by the Figure 1 given below.
For Virella Marketing, automation of the lead system is very important. Microsoft Dynamics will lead to better coordination by tracking leads into one centralized system. The CRM software also automatically associates email messages with the leads and opportunities. Virella Marketing shall make full use of the segmentation feature of the software which segments the existing customer base to identify new leads. An illustration (Figure 2) is ...Download file to see next pagesRead More
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