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Case study for The David Beckham Brand - Essay Example

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His good looks together with his ability to score with free kicks made him a star and a large number of fans in Asian and European countries. He has been one…
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Case study for The David Beckham Brand
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Download file to see previous pages Beckham, married to ex-member of the pop group Spice Girls’ Victoria Adams, became one of the most popular celebrity couples of the time. They were admired by a tremendously large number of fans and were considered as fashion icons for youth. Beckham’s most popular endorsements include Pepsi, Vodafone, Nike, Brylcreem and Marks and Spencer. According to (HUNTER, 2009, p34-36) the value of Beckham’s brand was estimated to be over 200 million pounds. Great hype in media was created when Beckham got shifted from Manchester United to Real Madrid in 2003. However, this transfer was basically because of his commercial appeal instead of his game skills.
In the following document we will analyse the reasons for successful endorsements by Beckham, the values and the principles which were followed in the endorsements and which led to those tremendous successes. Besides, the advantages and the disadvantages will be discussed that companies obtain from these endorsements. The case of Real Madrid will be analysed deeply and discussed in a separate section followed by the concept of celebrity endorsements in general and the benefits that can be achieved by celebrity endorsements by a company.
There are generally three reasons for a customer to buy an endorsed product or service which are: quality of the product of service, quantity and price of the product or service and thirdly because of the endorser.
David Beckham was sought for a large number of product or service endorsements in the late 90s era and the beginning of 21st century. He was undoubtedly one of the most successful endorsers of that era and the reasons of his success were many. He was not only a stylish soccer player but his popularity was increased due to his marriage with a famous pop star Victoria of former music band Spice Girls. His good looks, pleasant personality and his outclass performance in soccer had made him a style icon for not only the youth but ...Download file to see next pagesRead More
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