Overall Market Value of Nike and Adidas - Essay Example

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From the paper "Overall Market Value of Nike and Adidas" it is clear that the percentage goes to 25% corporation tax which is estimated around £8 billion. This analysis has a huge impact on the customer trust in different banks and they make their choice accordingly…

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: cristobal84

Extract of sample "Overall Market Value of Nike and Adidas"

Campaign One: Adidas “Impossible is Nothing”
The global sports footwear industry is dominated by two major brands namely: Nike and Adidas. Nike has an overall market value of $50 billion as compared to the $12 billion market value of Adidas. In the same manner, Nike has a market share of 38% against the 22% market share of Adidas.
The graph of the overall market share of both the companies represents the overall impact of these brands in the global footwear market. Customer trust is interrelated with the overall market performance of the company and in the same manner; Nike is preferred as a better sports brand.
Campaign Two:
Global Market Share of Mobile PCs
The global pc market share has observed some extraordinary changes observed by different brands in terms of their market share and revenue. Lenovo has emerged as a global leader in market share in the third quarter of 2012 (Gartner, 2012). On the other hand, the US PC Vendor market has seen no significant difference in 2012. HP holds the number one spot with 25% of market share followed by Dell and Apple with 21.7% and 12.0% market share. Apple is still the most desired brand of computers in the world but the price of their products restricts the major population from acquiring it.

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