Vintage Ads of Coca-Cola - Article Example

Rhetorical Analysis on Vintage AdsCoke: “It is the real thing” The spot: people demonstrate the oneness brought by Coca-Cola through singing. The song sung represents nations of the world. The advert educates individuals on Coke’s existence and availability.Things summarized in the ad There is something captivating about the advertisement. Coke has numerous advertisements in the vintage error. I always turn up the volume when I hear the universal unity song: “I would like to sing the world a song…..” It catches one’s attention from the start of the advertisement.

I watched the ad with a friend of mine from a different generation and he admitted that its one of a kind. The unique quality of the ad is the racial representation of all individuals. The sampling nature of the ad displays different aspects. Different racial backgrounds incorporate into the advert creating a feeling of acceptance by all the individuals. The ad is on a hilltop in Italy, represented by a youth singing a unity song. What makes the advert to stand out is the simplicity in the communication method; a song that unites individuals while educating the public on Coke.

The ad is different from others, as it takes time before the product being advertised displays. The use of visual communication gives a unique topography, symbol and photography. The ad provides the organization with information viewing, and television is a perfect example of visual communication. Visual communication is crucial in that it enhances the message that is being conveyed, enabling a better understanding. Visual communication in the global perspective and business world can be related to video conferencing, where business meetings are held without the relevant parties travelling to the designated locations.

Visual communication has also been used widely in the business sector to advertise for their products. The use of billboards does not require any speech, but tells the customer a lot, enabling even the hearing-impaired people to be able to get the intended message. Billboard communication is a common approach by Coca-Cola to interact and set a place in the highly competitive market. Rise of new technologies affect global communication, time and space, which are needed for the process to take place.

In the late nineteenth and twentieth centuries, the use of the telephone was common among individuals (Coca Cola, 2009). It is important to notice the message in the song as it achieves surround the controllable variables that make up the marketing mix. Product, price, place, promotion and people represent the ad in various aspect ratios. The message at the end stated: “On a hilltop in Italy, We assembled young people, From all over the world, To bring this message,From Coca- Cola Bottlers, All over the world, It’s the real thing Coke” The marketing mix elements display the products offered at set prices.

With the use of visual effects, which would explain more about the product to the buyer, they save the time of reaching the customer’s place. It is a proper advertising of these elements so as to guarantee satisfaction of the customer.ReferenceCoca Cola. (2009). Coca Cola TV Commercial - I'd Like To Teach the World to Sing – 1971. Retrieved from http://www.youtube.com/watch?v=wRbQ-y-FxTg