CHECK THESE SAMPLES OF Marketing Myopie article Critiques
This article summarizes the observation of market targeting decisionmaking and related business affairs at MTV.... The aim of the document "Marketing Strategy at MTV" is to review the article "MTV Strives to Keep Up With Young Viewers" written by Stuart Eliott....
1 Pages
(250 words)
Article
Date “Real-World” Write-Ups An article written by Matt Mansfield entitled What You Can Learn About Marketing From American Idol and published in the Matt About Business site on March 16, 2011 proffered on contemporary issues about the concepts on PRODUCT DEVELOPMENT applied to one of the most watched programs in America today, the American Idol.... “Real-World” Write-Ups An article written by Matt Mansfield en d What You Can Learn About Marketing From American Idol and published in the Matt About Business site on March 16, 2011 proffered on contemporary issues about the concepts on PRODUCT DEVELOPMENT applied to one of the most watched programs in America today, the American Idol....
1 Pages
(250 words)
Article
In this article “Marketing: Research, Theory, and Practice” the writer has taken the focus away from mere sales growth and profit figures in order to show how the various aspects of marketing can contribute to the overall brand image and thus create a better environment for garnering of financial inputs.... According to the article, there is a market - finance interface that exists in the operational sphere of every organization.... In this article, the writers have taken the focus away from mere sales growth and profit figures in order to show how the various aspects of marketing can contribute to the overall brand image and thus create a better environment for garnering of financial inputs as well as outputs....
5 Pages
(1250 words)
Article
This article is meant to be explanatory or educational and provide reasons why Obama and the Democrats are in trouble as the mid-term elections approach.... In this article, Liodice talks about a marketing conference where a kind of constitution was developed for marketers.... This paper focuses on marketing in politics.... This document suggests a lot of important things that marketers today must know, such as that marketing is increasingly focused and is now part of a kind of creative ecosystem....
1 Pages
(250 words)
Article
Search Engine marketing (SEM)… It mainly comprises of Search Engine Optimization (SEO) or Pay per Click so as to increase the ranking of the website ranking on the SERP (Andreas, 2008).... SEO involves adjusting or rewriting the Search Engine marketing The role of technology in advertising is evolving.... Search Engine marketing (SEM) increases the visibility of a website in the search engine results page (SERP).... Today, there are various vendors of Search Engine marketing....
2 Pages
(500 words)
Article
Expand on the quality characteristics listed in the article.... There is a cliché in marketing that goes “sell the sizzle not the burger” which meant that what the product can do is more important than the product itself.... There is a cliché in marketing that goes “sell the sizzle not the burger” which meant that what the product can do is more important than the product itself.... In the same manner, quality meant a guarantee that these products can do what the value proposition in their marketing says they will do....
1 Pages
(250 words)
Article
Due to this fact, the article describes the changes that are currently observed in the marketing strategy.... This article is important in that it exposes the changes in the market that warrant changes in marketing strategy.... In line with this article, there are issues that require further analysis.... As the discussion, marketing in the United States, highlights despite the long-held perceptions that the millennial generation is indecisive, lazy and possibly inactive in the business, the marketers are now finding a new consumer generation in these individuals....
1 Pages
(250 words)
Article
The various Marketing article al Affiliation) Key words: consumer, product, behaviour The Impact of Congruency of Ambient Scent on Static Advertising Recall The use of scents to capture the attention of the consumer in the corporate sector dates back to the 1990s.... The approach sprouted from the decreased sales in Royce as result of embracing modern technology by the manufacturer, of which altered the original scent of a Rolls Royce… Various industries appreciated the use of scents then on.
Ambient scent, fragrance associated with a certain store or brand is the basis of various research works conducted on the role of scent in an environment on the behavioural patterns of the consumers....
1 Pages
(250 words)
Article