Marketing in the United States - Article Example

1. The discussion will include;The shifted market focus for marketers.Marketing is now focused on the millennial generation which now forms the largest proportion of the population.Marketers have now identified a new consumer generation.The realisation changes the long-held perception this generation is lazy and indecisive.The choice of a marketing strategy.Responses to market changes.2. Despite the long-held perceptions that the millennial generation is indecisive, lazy and possibly inactive in the business, the marketers are now finding a new consumer generation in these individuals.

The change is related to the fact that the millennial generation, which encompasses the young people in their twenties, forms the largest part of the American population. To achieve a considerably larger exposure of their products, the marketers are, therefore, focusing on this generation that is also easily reachable through the internet.3. Due to this fact, the article describes the changes that are currently observed in the marketing strategy. Most businesses are now shifting the focus of their marketing to this generation.

This is in line with the responses to demographic changes of the market.4. This article is important in that it exposes the changes in the market that warrant changes in marketing strategy. To reach a large population, any marketer must be aware of demographic changes in the market and seek to focus attention on the most viable group. It also justifies the focus that most businesses are taking in advertisements, the internet. This generation will, therefore, be the main focus for many businesses in the present and the future.

The marketing strategies should now focus on addressing the demographic changes.5. In line with this article, there are issues that require further analysis. First, if the millennial generation consist of the largest market target, what is the expected marketing strategy changes in the near future? Secondly, if these changes occur, how are marketers expected to respond to the changes?