Nissan Hybrid: Leaf - Speech or Presentation Example

Nissan Hybrid: Leaf Executive Summary This report is about the presentation that my group and I had performed earlier. My group members were Rose, Gloria, Mohammed, Bippin and Rashed. The five of us had worked quite hard on the presentation but it did not turn out as good as we would have liked. Maybe a little more work and guidance would have helped. The presentation was about Nissan Hybrid: Leaf. The presentation started with the history of Nissan and went on to talk about the performance and current status of the company. It dealt with the various elements of the company; product life cycle, position map, main competitors, Porter’s 5 forces, PEEST and SWOT analysis and marketing objectives. The presentation ended with a conclusion and some recommendations for the company that they could implement for improved performance and competition. Reflective Essay Our group of five members (Rose, Gloria, Mohammed, Bippin and Rashed) completed a presentation on Nissan Leaf. We talked about the company – its history and its performance – and conducted analysis. PEEST analysis, SWOT analysis and market objectives were researched and put together. Overall our presentation went good. We had worked hard for the presentation and expected a great result. However, although our presentation was pretty good, it was not better than expected. And it could have been even better had we researched more about the company and had looked deeper into the figures. We could have improved our presentation if we had gotten better sources for our information and had consulted our professor with the progress of our work as he would have been able to tell us where we are going wrong and could have helped us change that part. We could have done with some guidance. Nissan is a car manufacturing company originally from Japan. Its main plant in the United Kingdom is based in Sunderland which is operated by Japanese car manufacturers and it’s the largest. Nissan has, till now, sold 23,000 units. This is quite a huge number and it can clearly be said that the company has over achieved by selling 4.2% of the global total. Their market share has risen by 8%. About the company’s product life cycle, the sales were pretty low when the company was first launched. This was the introduction period. However, with time the sales started going up rapidly and the growth period was reached. Then a time came when the company sales were at their peak and the maturity period was reached. During this time the company enjoyed high profits and reputation. After the peak was reached the sales started going down and this was the decline period. Nissan has clearly laid out its marketing objectives (the 4 Ps): Product: an electric midsized hatchback car that seats five adults. Travels 100 miles on a single charge Price: The UK price tag for Nissan Leaf is from £23,490. The company also resorts to price skimming[Bus13]. Promotion: beautiful series of TV advertisements and car magazines and newspapers Place: launched the “leaf zero emission tour” on 13th November 2009 in the USA. There are show rooms, online and car dealers. On the position map the Nissan company lies on the top right. This means that its price goes in the “high” section and the quality goes in the “good” section. The price justifies the product quality. Nissan Leaf has a couple of competitors that it has to deal with. Few of them include 2013 Toyota Prius, 2012 Honda Insight, 2012 Honda Civic, 2012 Ford focus electric, 2012 Ford Fusion Hybrid and 2013 Chevrolet volt. Nissan Leaf has to make sure to provide better products than its competitors in order that it says in the market. PEEST analysis was also conducted for Nissan Leaf. Political Government subsidies for efficient vehicles Increased emissions regulations Diverse characteristics between nations/regions Environmental Global warming Recycling Carbon emissions Economic Globalization Promising increase in sales of light commercial vehicles in Western Europe Recession Inflation Social Giving customers offers Social media Promotion Technological Design features New technology Communication SWOT analysis of Nissan Leaf was as follows: Strengths Runs on electricity Cheap to own (target market) Green (zero emission) 90 mph max speed Can be charged at home Smart features No engine noise Weaknesses Expensive production Long charging time Range charging a lot depending on weather conditions 100 mile range Opportunities Growing attention to the market Technology developing fast Support from government People caring about environment Cleaner electricity Threats Lack of charging stations Competitors Biomass fuel Out of Porter’s 5 forces, four of them are high for Nissan Leaf while “buyer” is mediocre. Concluding the report, Nissan Leaf is at the introduction stage of the product life cycle. It makes use of the PEEST analysis, SWOT and Porter’s five forces in order that its aims and objectives are achieved. Nissan Leaf should increase its promotion. Advertisement budget should be raised. The company should target different types of customers rather than a particular clientele. Market shares should also be increased and the company should sell products in African countries. They could also do with increasing a number of stores. References Bus13: , (BusinessGreen staff, 2013), Read More