Two topic ( social+International ) - Essay Example

Marketing strategy for swim suits in Swaziland For a company dealing in swimsuits to enter Swaziland market, it is important to conduct good research of the market environment. This will help formulate a favorable marketing strategy and aid in penetrating this market. Some of the critical things to consider include cultural factors, population, political and economic status. These are the points to consider when formulating the strategy. Pricing, promotion, place and product type form the marketing strategy.

The geographical location of Swaziland serves to provide ample climatic conditions for a market share for swim suits. The country provides very warm temperatures for most part of the year. Trying to introduce this product is therefore relevant for most of the year. A south African columnist suggests that since most of Swazi population lives below the poverty line, things have to be made affordable to everyone. Education and health rates hamper development. The company intending to branch into the country should ensure to have reduced prices for their products.

This makes it affordable for the consumer. Swaziland has a current a population of about 1.2 million people. The incentive when introducing swim suits in the country should focus on their cultural background. However, over the years Swaziland has continually been part of the conflict many westernizing countries around Africa face. In order for the company to avoid this, it should only produce suits for people in major towns to gain market entry where the product would be welcome. This will ensure that the company and the Swazi do not conflict.

To have a good market stand, it is essential for the company to make promotional incentives as well as ample advertising. However, this would not be a big problem since the population is not that large and the would therefore gain recognition easily.CitationPolgreen, Lydia. “Piggs Peak Journal: Grandmas Grow Gold in Swaziland” created 5th, August 2012. http://www.nytimes.com/2012/08/15/world/africa/grandmothers-grow-marijuana-in-swaziland-to-support-families.html?_r=0 Retrieved 4th April, 2013